Okuqukethwe
- Ukukhetha komhleli
- Amasistimu aphezulu ayi-10 e-CRM Amabhizinisi Amancane Ngokusho kwe-KP
- Indlela yokukhetha uhlelo lwe-CRM lwebhizinisi elincane
- Imibuzo nezimpendulo ezidumile
Manje emakethe yesoftware yasekhaya kukhona ukuhlakazeka okuphelele kwezinhlelo ze-CRM. Ngakolunye uhlangothi, lokhu kuwukuncintisana okunempilo, ngoba akuzona kuphela iziqhwaga ze-IT ezikhulula imikhiqizo yazo. Kukhona "i-siremki" evela ezinkampanini ezincane-abathandi, okungenzeka, mhlawumbe, baqonde ngokujulile izidingo zamabhizinisi amancane. Kodwa izinhlobonhlobo zokunikezwayo ziphinde zisho ubuhlungu bokukhetha kumsebenzisi. Futhi uma ungusomabhizinisi ngamunye, usuvele unezinkathazo ngaphezu kwekhanda lakho.
Ngo-2022, izinhlelo ezingcono kakhulu ze-CRM zamabhizinisi amancane akuzona nje izakhiwo eziqondisa isiphithiphithi somsebenzi futhi ziqhubekisele phambili ukuthengisa. Izinhlelo eziphumelela kakhulu zishintsha ibhizinisi ngokuzenzakalelayo - ukumaketha kwalo, ezezimali kanye nezinye izingxenye. Phakathi kwazo, izinhlelo ziyahlukahluka ekusebenzeni, amathuluzi, ukwakheka kanye nentengo.
Ukukhetha komhleli
Gcwalisa
Lolu hlelo lwaqale lwenzelwe izidingo zamabhizinisi amancane. Futhi ngo-2022, akuvamile ukuthi kubukeke njengehhovisi ngomqondo wakudala - yonke into inyakaza, usohambeni. Ngakho-ke, inkampani yenza ukubheja okukhulu ekuthuthukisweni kwesicelo seselula. Akuyona ihlaya, kodwa kukhona ngisho nezixazululo zama-smartphones ku-Windows, namuhla asevele abe yivelakancane emhlabeni wamagajethi.
Nokho, indlela enemininingwane yonjiniyela iyajabulisa. I-CRM ihlanganisa namawebhusayithi kanye nocingo, ngisho namamephu avela ku-Google. Ngokungeziwe kufaneli yokuthengisa yakudala, le CRM iyakwazi ukulandelela ukuhamba kwemali yenkampani, isebenze njengomphathi womsebenzi (ishejuli yomsebenzi yabasebenzi).
Abadali bagcwele izifiso zamabhizinisi amancane eZweni Lethu kangangokuthi abanqeni ukusho ukuthi umhleli wezezimali we-CRM ukulungele futhi ukugcinwa kwamabhuku okuphindwe kabili. Njengokuthi, uma izinombolo zangempela zingavumelani nezisemthethweni. Enye into ethokozisayo: ukungenzeki kokususa eminye imisebenzi ukuze abasebenzi bangakwazi “ukukhwabanisela”.
Isiza esisemthethweni: i-promo.fillin.app
Izici
| Inhloso eyinhloko | ukuthengisa, ukulawulwa kwempahla, izibalo zezezimali, umphathi womsebenzi |
| Inguqulo yamahhala | yebo, izinsuku ezingu-10 zokufinyelela ngemva kokugunyazwa kwesicelo |
| Inani | Ama-ruble angama-30 ngosuku ngesethi eyisisekelo yamathuluzi |
| Ukuthunyelwa | inguqulo yewebhu emafini nohlelo lokusebenza lwama-smartphone |
Izinzuzo kanye nokubi
Amasistimu aphezulu ayi-10 e-CRM Amabhizinisi Amancane Ngokusho kwe-KP
1. HelloClient
Uhlelo lwenziwa ngeso elibheke ebhizinisini elihlinzeka ngezinsizakalo. Ngaphezu kwalokho, ububanzi obubanzi bucatshangelwe, kuze kufike ezitolo zokulungisa izimoto, izitudiyo ze-yoga nokulungisa ama-smartphone. I-interface ikuvumela ukuthi ugcine isisekelo samakhasimende, ulawule ukubalwa kwezimali futhi unikeze imisebenzi kubasebenzi abathile.
Ungakwazi ukuhlanganisa idatha evela kurejista yemali eku-inthanethi ku-CRM. Kubonakala kuyisici esisobala nesidingekayo ngo-2022, kodwa akuzona zonke izinkampani “ezizihluphayo” ngokuthuthuka okunjalo. Isistimu yokukhokha ecatshangelwe kahle. Ubasi angasetha “imithetho yomdlalo”: ukuthi iyiphi idili, imaphi amabhonasi anikezwayo, kanye nesenzo okumele sikhokhelwe sona.
Isiza esisemthethweni: helloclient.ru
Izici
| Inhloso eyinhloko | ukuthengisa, i-accounting ye-warehouse, izibalo zezezimali, ukuphathwa kwabasebenzi |
| Inguqulo yamahhala | Yebo, kuma-oda angama-40 okuqala |
| Inani | 9$ (720 ruble) ngenyanga ngephuzu elilodwa lokuthengisa |
| Ukuthunyelwa | inguqulo yewebhu emafini nohlelo lokusebenza lwama-smartphone |
Izinzuzo kanye nokubi
2. Brizo CRM
Abaklami bakwazile ukupakisha isethi enkulu yezinketho kugobolondo elifushane lale CRM. Thatha ukusebenza okuyisisekelo kwanoma yiluphi uhlelo lwesimanje - ukuphathwa kokuthengisa. Kulolu hlelo, akwakhiwa kuphela ifaneli yakudala. Kungenzeka ukusebenza nosonkontileka, ubeke imisebenzi yabasebenzi, ulandelele inzuzo yokuthengiselana, uhlanganise namakhasimende e-imeyili namawijethi ewebhusayithi.
Ngokugcinwa kwamabhuku, futhi, yonke into ihlelekile kahle: wonke umuntu othanda ukubheka izinombolo, ngomqondo ongokomfanekiso, ukubala imali, uzokwaneliswa. Ukulungisa izikhala zemali, ikhalenda lokukhokha, ukuhlela isabelomali. Ama-invoyisi alula. Uma i-warehouse accounting nayo yengezwa, bekungaba kuhle.
Isiza esisemthethweni: brizo.ru
Izici
| Inhloso eyinhloko | ukuthengisa, izibalo zezezimali, ukuphathwa kwabasebenzi |
| Inguqulo yamahhala | yebo, ukufinyelela okugcwele izinsuku eziyi-14 |
| Inani | Ama-ruble angama-5988 ngonyaka ngomsebenzi ngamunye onenkokhelo yesikhathi esisodwa |
| Ukuthunyelwa | inguqulo yewebhu emafini nohlelo lokusebenza lwama-smartphone |
Izinzuzo kanye nokubi
3. Business.ru
Ngaphambilini, lolu hlelo lwalubizwa ngokuthi "Class365". Kepha inkampani iphinde yaqamba kabusha, yathuthukisa ukusebenza futhi yenza i-CRM ethokozisayo yamabhizinisi amancane naphakathi. Inzuzo yayo eyinhloko ukuvumelanisa okuphezulu kokusebenza kwemithetho emkhakheni wezohwebo (EGAIS, ukulebula okuphoqelekile, amadeski emali). Onjiniyela benza ukubheja okuqinile ekuthuthukisweni kwesitolo se-inthanethi seklayenti.
Uhlelo luyakwazi ukwenza izilinganiso, ama-invoyisi, lwamukele izinkokhelo, futhi luphathe ukuphathwa kwemibhalo ye-elekthronikhi. Eqinisweni, ingaphezu kwe-CRM, “iyi-ecosystem”: isethi ephelele yamasevisi ebhodleleni elilodwa. Kukhona ukulawulwa kwempahla, ungasetha isistimu yesaphulelo - ngokuvamile lesi sici esibalulekile sokuthengisa sigejwa ngabanye abadlali bemakethe. Kumabhizinisi amancane, kunezintela zentando yeningi "Cashier" kanye "Cashier +".
Isiza esisemthethweni: online.business.ru
Izici
| Inhloso eyinhloko | ukuthengisa, izibalo zezezimali, ukubalwa kwempahla |
| Inguqulo yamahhala | yebo, ingunaphakade, kodwa ngokusebenza okuncishiswe kakhulu noma izinsuku eziyi-14 ezinesethi egcwele yemisebenzi ye-CRM |
| Inani | Ama-ruble angama-425 - 5525 ngenyanga lapho ekhokhelwa unyaka (imali ekhokhwayo ihlanganisa inani elihlukile labasebenzi kanye nokufinyelela ezinsizeni ezengeziwe) |
| Ukuthunyelwa | inguqulo yewebhu emafini nohlelo lokusebenza lwama-smartphone |
Izinzuzo kanye nokubi
4. i-amoCRM
Le nkampani inesipho esikhethekile sephakheji samabhizinisi amancane, intela ekhethekile. Ukhokha ngokushesha ngonyaka, kodwa kuphuma kushibhile kunenkokhiso yanyanga zonke yokubhaliselwe. I-tariff ihlanganisa kabili umkhawulo wamadili avuliwe (kufika ku-1000 nge-akhawunti ngayinye) kunohlelo oluyisisekelo.
Njengoba kufanele i-CRM ehamba phambili, isevisi ingaqongelela izicelo ezivela kumeyili, amawijethi ewebhusayithi, izinkundla zokuxhumana, izingxoxo kanye nezingcingo kufaneli yokuthengisa. Okulungele kakhulu umsebenzi ukuqoqwa kwezincwadi ezivela kuwo wonke amabhokisi eposi. Isilayezi sakhelwe kusistimu. Ngokombono, uma ungafuni ukusebenzisa i-Slack entsha, i-Hangouts nezinye, ukuze ungakhiqizi izixhumanisi, ungasebenzisa izici eziyisisekelo ze-amoCRM.
Abathuthukisi benze "i-autopilot" ephumelelayo yokuthengisa: ngokusebenzisa uhlelo, ungakwazi ukulandelela ukuthi iklayenti lisabela kanjani ekunikezeni "ukufudumala". Ngokwesibonelo, ukuthi waya kusayithi lakho ngemva kokuthumela i-imeyili.
Isiza esisemthethweni: i-amocrm.ru
Izici
| Inhloso eyinhloko | Ukudayiswa |
| Inguqulo yamahhala | yebo, izinsuku ezingu-14 zokufinyelela ngemva kokugunyazwa kwesicelo |
| Inani | 499, 999 noma 1499 ruble ngomsebenzisi ngenyanga noma amanani akhethekile amabhizinisi amancane |
| Ukuthunyelwa | inguqulo yewebhu emafini nohlelo lokusebenza lwama-smartphone |
Izinzuzo kanye nokubi
5. I-WireCRM
Onjiniyela be-CRM babeka i-WireCRM njengomakhi. Isixhumi esibonakalayo sohlelo lokusebenza silolwe ngempela ukuze kulungiselelwe izilungiselelo zendawo yokusebenza. Okubi kakhulu ukuthi idizayini yango-2022 ibukeka kabi. Kodwa uhlelo luyashesha. Ukuze uyisethe, udinga ukuya kumamojula esitolo somkhiqizo. Ifana nezitolo zesimanje zezinhlelo zokusebenza zama-smartphone (i-AppStore ne-Google Play). Ukhetha imojuli edingekayo, uyilande futhi ivela ku-CRM yakho. Amamojula amahhala (uma ubheka ukuthi usuvele ukhokhela lonke uhlelo), kukhona cishe ikhulu lawo.
Kokukhethwa kukho - konke okudingwa yi-CRM engcono kakhulu: ishejuli enemininingwane yabasebenzi, ukubalwa kwezimali kwamakhasimende, ukuthengisa namabhalansi amasheya. Kunamathuluzi azenzakalelayo okukhiqiza hhayi ama-invoyisi kuphela, kodwa futhi nezenzo nokunikezwayo kwezohwebo. Ngaphakathi kwe-CRM, ungadalela iklayenti i-akhawunti yomuntu siqu. Kumabhizinisi amancane, lokhu akubalulekile, kodwa ithuba liyathakazelisa.
Isiza esisemthethweni: wirecrm.com
Izici
| Inhloso eyinhloko | ukuthengisa, ukubalwa kwempahla, izibalo zezezimali, ukuphathwa kwabasebenzi |
| Inguqulo yamahhala | yebo, izinsuku ezingu-14 zokufinyelela ngemva kokugunyazwa kwesicelo |
| Inani | Ama-ruble angama-399 ngenyanga kumsebenzisi ngamunye |
| Ukuthunyelwa | inguqulo yewebhu efwini, uhlelo lokusebenza lweselula |
Izinzuzo kanye nokubi
6. I-LPTracker
I-CRM yamabhizinisi amancane, okuhloswe ngayo ukuthengisa okusebenzayo kanye nolaka. Ngaphezu kwalokho, i-automation lapha, ngezindinganiso zika-2022, ilethwe ekupheleleni: isevisi ingadlala izikhangiso, ishayele amakhasimende (i-voice bot) futhi ihlunge izinhlelo zokusebenza ezingahlosiwe ukuze abasebenzi bangachithi isikhathi kuzo. Kukhona ngisho nenketho "ye-hacker": uhlelo lungathola izinombolo zamakhasimende avakashele isayithi lakho, kodwa azange athenge lutho futhi aya kwabancintisana nabo.
I-CRM ingasabalalisa ngokuzenzakalelayo imisebenzi kubasebenzi (isibonelo, shaya ucingo kulolu hlelo lokusebenza), igcina imininingwane yokuxhumana, ungagcina ikhalenda lemihlangano yomsebenzi kanye nemisebenzi, wenze amanothi eklayenti ngalinye.
Isiza esisemthethweni: i-lptracker.io
Izici
| Inhloso eyinhloko | Ukudayiswa |
| Inguqulo yamahhala | I-CRM imahhala enkampanini enabasebenzi abangafika kwabangama-35, imisebenzi eyengeziwe ikhokhelwa - isethi yabo ephelele itholakala mahhala izinsuku eziyi-14. |
| Inani | Ama-ruble ayi-1200 ngenyanga kumsebenzisi oyedwa onokufinyelela kuzo zonke izinketho ezengeziwe ezinemikhawulo ethile |
| Ukuthunyelwa | inguqulo yewebhu emafini |
Izinzuzo kanye nokubi
7. Flowlu
"Sieremka" ngamathuluzi okuphatha inkampani endaweni eyodwa. Ifanele amabhizinisi akha izinqubo zawo ngokuhambisana nefilosofi ye-Agile (uhlelo olusha lokuphatha amaphrojekthi lapho imisebenzi nezinto ezibalulekile zishintsha njalo).
Ibhodi yedili ku-CRM ilula futhi iyabonakala. Amafaneli angadalelwa isimo ngasinye sokuthengisa. Kukhona uhlelo lokumaka imisebenzi namadili. Uhlelo lutshela abasebenzi ukuthi benzeni ngokulandelayo. Yiqiniso, kukhona ukuhlanganiswa nefoni, amaklayenti e-imeyili namawebhusayithi.
Idosi enemininingwane eminingi ingahlanganiswa kumakhasimende. Isistimu yokubika eyakhiwe kahle enekhono lokuhlola ukuthengiswa kwefaneli ngayinye.
Isiza esisemthethweni: flowlu.ru
Izici
| Inhloso eyinhloko | ukuthengisa, izibalo zezezimali |
| Inguqulo yamahhala | yebo, ngokusebenza okulinganiselwe |
| Inani | Ama-ruble angu-1890 ngenyanga kubasebenzisi abahlanu uma bekhokhelwa unyaka kusengaphambili |
| Ukuthunyelwa | inguqulo yewebhu efwini, uhlelo lokusebenza lwe-smartphone |
Izinzuzo kanye nokubi
I-8. Trello
Ngo-2022, lena mhlawumbe i-CRM yamahhala ecebile kakhulu yamabhizinisi amancane. Kukhona nezinketho ezikhokhelwayo, kodwa inkampani encane ingenza kalula ngaphandle kwabo.
Waziwa ngamakhadi akhe anophawu lwemisebenzi yamanje namaphrojekthi. Lokhu kubizwa ngokuthi indlela kanban. Manje seyemukelwe abanye abathengisi be-CRM, kodwa i-Trello iyona ehamba phambili lapha.
Uhlelo lokusebenza lune-API evulekile (“i-application programming interface”), okusho ukuthi uma kukhona umdidiyeli eqenjini, angalulungisa uhlelo lwemisebenzi yakho.
Isiza esisemthethweni: trello.com
Izici
| Inhloso eyinhloko | ukuphathwa kwephrojekthi, ukuthengisa |
| Inguqulo yamahhala | Yebo |
| Inani | $5-17,5 ngenyanga kumsebenzisi ngamunye onokufinyelela okunwetshiwe |
| Ukuthunyelwa | inguqulo yewebhu efwini kanye nezicelo zabasebenzi |
Izinzuzo kanye nokubi
9. I-CRM Yezenhlalo
I-CRM ifanele izinkampani eziningi zamakhasimende azo avela ezinkundleni zokuxhumana. I-database inemininingwane eminingi. Ngayo, ungakwazi ukuhlela amakhasimende wehlele emkhiqizweni othize ake awuthenga kuwe. Izikhumbuzi zisethelwe umthengi ngamunye.
Isebenza nezinkundla zokuxhumana ezinkulu: ikuvumela ukuthi ufake iwijethi esizeni, lapho isivakashi sizokwazi ukukubhalela ngokuzenzakalelayo sisuka kunethiwekhi yokuxhumana nabantu elula.
Isiza esisemthethweni: socialcrm.ru
Izici
| Inhloso eyinhloko | Ukudayiswa |
| Inguqulo yamahhala | cha |
| Inani | Ama-ruble angama-899 ngenyanga ngomsebenzisi ngamunye |
| Ukuthunyelwa | inguqulo yewebhu emafini |
Izinzuzo kanye nokubi
10. I-RetailCRM
Uhlelo lokusebenza luzosiza ukuguqula umkhondo (amakhasimende angaba khona) kusuka kuzithunywa ezisheshayo, amanethiwekhi omphakathi nezinye iziteshi zibe ukuthengisa. Ilungele ezohwebo. Kukhona i-algorithm engacushwa ngendlela yokuthi ngokuzenzakalela isabalalise ama-oda kubasebenzi abafanele.
Ama-oda angaxhunyiwe ku-inthanethi nawo afakwa ohlelweni. Ngemva kwalokho, efasiteleni elilodwa, ungakwazi ukusebenza nayo yonke i-database. Ungathuthukisa uhlelo lwakho lokwethembeka ukuze ugcine amakhasimende.
Isigaba sezibalo senziwe ngokuthakazelisayo: asibonisi nje amarisidi ezezimali, kodwa sihlukaniswa ngezigaba ezithile nemikhiqizo, ukufunda okuthengisiwe kwezisebenzi ezithile, nokuqapha ukusebenza kwezimali.
Isiza esisemthethweni: retailcrm.ru
Izici
| Inhloso eyinhloko | ukuthengisa, izibalo zezezimali |
| Inguqulo yamahhala | yebo, ama-oda angama-300 ngenyanga anokusebenza okulinganiselwe noma ukufinyelela okugcwele kwezinsuku eziyi-14 |
| Inani | Ama-ruble angama-1500 ngenyanga ngomsebenzisi ngamunye |
| Ukuthunyelwa | inguqulo yewebhu emafini noma ukufakwa kuseva yakho |
Izinzuzo kanye nokubi
Indlela yokukhetha uhlelo lwe-CRM lwebhizinisi elincane
Isifinyezo se-CRM simele “ukuphathwa kobudlelwane bekhasimende”, okusho ukuthi “ukuphathwa kobudlelwano nekhasimende” ngesiNgisi. Isevisi isiza ukulawula izinqubo zebhizinisi. Okokuqala, mayelana nokuthengiswa kwezinsizakalo kanye nokusebenza kumaphrojekthi.
Ama-CRM angcono kakhulu ngo-2022 aklanyelwe ukusiza izinkampani zakhe ubudlelwano bamakhasimende besikhathi eside futhi asize abathengisi bavale amadili aphumelela kakhulu.
Umgomo Wamanani
Esinye sezici ezibalulekile ebhizinisini elincane. Lapho isenti ngalinye libalwa futhi usomabhizinisi kufanele akhokhe imali eningi ephaketheni lakhe, kufanele ukhethe ngokucophelela isoftware. Manje abadali be-CRM ezimweni eziningi basebenzisa imodeli yephakheji yokubhaliselwe, kanye nezinsizakalo zomculo zesimanje namamuvi.
Ngakolunye uhlangothi, kulula: ukhokha kanye ngenyanga, ngezitolimende, uma unikezwa, ungathenga imisebenzi edingekayo noma ususe okungadingekile. Ngakolunye uhlangothi, imodeli yokubhalisa inenzuzo ikakhulukazi kubakhiqizi. Ixhuma inkampani emkhiqizweni wayo, iyenze incike kuwo. Izinkampani zonjiniyela nazo zenza imali, ngakho-ke ziqhamuka namasu okuthengisa ukuze zithole imali eningi kumsebenzisi ngangokunokwenzeka. Okokuqala, ngokubeka uxhumano lwezinketho ezengeziwe. Lapha usomabhizinisi kumele avule amehlo.
Ingxenye ye-CRM isebenza ngemodeli efana nesimiso sebhalansi kubhili yocingo. Kusukela ebhalansi yeklayenti yesevisi ngayinye yesicelo, isibonelo, ucingo, ukudalwa kwephrojekthi entsha, uxhumano lwesisebenzi, imali idonswa ku-akhawunti.
Ngaphambi kokuthenga i-CRM, hlola ukuthi umhlinzeki unazo yini izinyuso nezaphulelo. Isibonelo, lapho ukhokha kusuka ezinyangeni ezi-3-6-12, njll.
Isethi yesici esidingekayo
Akucaci ngaso sonke isikhathi ekukhangiseni kwe-CRM ukuthi isistimu ingenzani, nokuthi yimaphi amathuluzi ebingenawo futhi engeke ibe nawo. Yilapho inguqulo egcwele yamahhala isiza khona. Lapho uhlangana, naka izici ezilandelayo:
- Ukudweba isisekelo seklayenti nokusimisa. Ukuze ukwazi ukubuka umlando wokusebenzelana nomthengi, khetha ukunikezwa okungcono kakhulu kuye.
- Ukuqoqwa kwezicelo ezivela kuzinsiza ezahlukene. Bavelaphi abangaba amakhasimende ebhizinisini lakho? Uhlu lwamakheli, isizindalwazi esiqondisiwe, amanethiwekhi omphakathi nezithunywa ezisheshayo? Kubalulekile ukuqoqa zonke iziteshi zokuthengisa endaweni eyodwa ukuze kube lula umsebenzi.
- I-CRM kufanele isize abaphathi ukuthi badayise. Phakamisa i-algorithm yesenzo futhi ube nomsebenzi wesikhumbuzi.
Izinketho ezengeziwe eziwusizo
Amasistimu we-CRM angcono kakhulu angakwazi ukushaya izinombolo: ukwenza izibalo zezezimali zokuthengiselana okuphumelelayo, amarisidi, ukusebenza nge-accounting. Izinhlelo ezithuthukile zisiza ekubaleni amaholo kanye nokwakha uhlelo lokugqugquzela abasebenzi.
Ukuhlanganiswa nezinye izinsiza
Namuhla, ngisho nebhizinisi elincane liphoqeleka ukusebenzisa izinsizakalo eziningana ngesikhathi esisodwa ukuze lisebenze ngempumelelo. Gcina iwebhusayithi, amanethiwekhi omphakathi, izithunywa zomsebenzi, izinhlelo zokusebenza zakho. Abantu abaningi basebenzisa i-IP-telephony ukushayela amakhasimende. Kubalulekile ukuthi i-CRM ijwayelwe ukusebenza ngamathuluzi aziwa kakhulu asetshenziswa yithimba lakho.
Imibuzo nezimpendulo ezidumile
I-KP iphendula imibuzo evela kubafundi Umqondisi we-SkySoft, esebenzisa izinhlelo ze-CRM, u-Dmitry Nor.