Zenzele: impumelelo yokwenza ekhaya

Zenzele: Abesifazane baseFrance bayimilutha yokupheka ekhaya

“Amaphoyinti e-Trois petit”, “Prune et Violette”, “Mercotte”, “Une poule à petit pas”, ngemuva kwalawa magama asekuqaleni kukhona ama-blogger athile e-DIY. Izindaba zempumelelo zangempela, lawa mabhulogi afaka izinto ezidaliwe eziyingqayizivele nezangempela, okuthunyelwe ngababhlogi abanothando. Ekuqaleni, bonke baqala ekhoneni labo, ekhaya, benzela umndeni wabo izinto ezincane. Kancane kancane baqala thatha izithombe bese uzithumela ku-blog yabo. Konke kugcizelelwe ngokufika okukhulu kwamabhulogi omuntu siqu we-turnkey futhi impumelelo ikhona ngokushesha. 

I-DIY: isenzakalo senhlalo yamashumi ayisikhombisa

Konke kwaqala ngawo-70s. I-DIY igqugquzelwe yi-anti-consumerist punk current ekhuthaza ukwenqatshwa kwesidingo sokuthenga izinto.. Esikhundleni salokho, kwakwanele ukuzidala ngokwakho, ukuze umelane "ne-diktats yomphakathi wabathengi". Lo mbono usubuyile kule minyaka eyishumi edlule, ukhuliswe yizinkinga zomnotho. I-DIY isiphenduke isimo sengqondo, indlela yokuzibophezela kulaba ma-blogger, ikakhulukazi e-United States, futhi isisakaze ngokushesha emagumbini amane omhlaba ngokuqhuma kwamawebhusayithi namabhulogi kuWebhu. Izingosi zemidiya yezokuxhumana nezinhlelo zokusebenza zokwabelana ngezithombe ezifana ne-Pinterest nabo babe negalelo empumelelweni ye-DIY muva nje.

I-DIY: Abesifazane baseFrance bayimilutha yayo

I-DIY ithandwa kakhulu ngabesifazane baseFrance. Ngo-2014 *, bacishe babe yizigidi eziyi-1,5 ukubhuloga nsuku zonke. Ku-14% wabo, i-DIY yazalwa ngesikhathi somcimbi, njengokuzalwa kwengane yokuqala noma umshado wabo. Phakathi kwalezi “Do It Markers”, abesifazane baseFrance abaneminyaka engu-25 kuya ku-50 yibona abakhuthele kakhulu. Futhi u-70% ubheka le nto yokuzilibazisa yokudala ngaphezu kwakho konke njengendlela yokwabelana nalabo abasondelene nabo. Abanye bakhethe ukuphila ngakho. Ngokukhulu ukushesha, ama-blogger angabawa kakhulu athatha indawo ephakathi futhi azenzela igama (lambumbulu). Namuhla, ingosi yomphakathi i-abracadacraft.com ibala ezidume kakhulu. Umbukiso onikezelwe ngokukhethekile ku-DIY, wenzeka njalo ngoNovemba, eParis, ePorte de Versailles. Wonke ama-universe okudala akhona: Izinaliti Namasiko, Amathrendi Emfashini & Ukwenza Ngokwezifiso, Amaphepha, I-Scrapbooking & Imibala, Ikhaya Lokudala & Imibono ye-DIY, I-Gourmet & Imibono Yemikhosi, Umshado We-DIY...

I-DIY: izitayela

Ku-Nathalie Delimard, umqondisi wesayithi le-abracadacraft.com, "Okwenziwe ngezandla manje kuwumkhuba oqinile wangempela ohlanganisa ubukhulu obuhlukahlukene: ezomnotho, ezokuhlalisana kwabantu, ezengqondo nezemvelo". U-Nathalie Delimard uchaza ukuthi ingosi “ngempela ihlanganisa umsebenzi unomphela wamabhulogi e-DIY. Nsuku zonke, ukukhethwa kokuthunyelwe okusha okungu-10 kuye kwayi-15 kugqamisa ukudalwa okuhle kakhulu kwama-blogger akhethiwe. “Ngokuka-Nathalie Delimart, isigaba se-DIY esidume kakhulu sonyaka uhlale intambo, ngokuthunga nokunitha. I-Crochet nayo idume kakhulu ezinyangeni ezedlule. Enye yezindlela ezinkulu ezimenyezelwe ngo-2015 ukuhlukahluka kwesitayela saseScandinavia, esithandwa kakhulu emhlobiso wangaphakathi, okuthiwa "hygge", eduze ne-cocooning, inhlalakahle kanye nenduduzo. Enye impumelelo enkulu kule portal, imidwebo elukwe ngentambo yoboya.

Ukudalwa  

I-DIY, ituswe Omama Abadijithali

U-Nathalie Delimard uchaza ukuthi “isenzakalo se-DIY sithinta ikakhulukazi omama abasebasha, abathweswe iziqu, abathanda i-DIY, abafuna ukuqala owabo umsebenzi njengosomabhizinisi. Imvamisa kungemuva kokufika kwengane yabo yokuqala, lapho kuphakama umbuzo wokunakekela izingane nomlingani. Ingxabano enkulu ukuvumelanisa impilo yabo yomuntu siqu neyomsebenzi futhi ngangokunokwenzeka ”. 

Omama abakhetha isimo sokuba usomabhizinisi ozimele ukuze baziphilise ngalokho abakwenzile bangakwazi ukuvumelanisa kalula impilo yomndeni nempilo yobungcweti, ngokuvamile ngamahora okusebenza avumelana nezimo. Ukubhuloga kuthatha isikhathi futhi akwenzi mali eningi kusengaphambili. Kodwa, ngokuhamba kwesikhathi, ngethalente nemibono, ingashintsha ngokushesha ibe yinto yokuzilibazisa enomvuzo. Kunjalo impela icala likaLaurence, umama oneminyaka engu-35 ubudala, owashiya umsebenzi wakhe wokuba unjiniyela eminyakeni eyisithupha edlule ukuvula ibhulogi lokuthunga futhi ekugcineni isitolo se-intanethi. Ekuqaleni, ngemva kokuthuthela ezifundazweni nomndeni wakhe, wayesebenza ngocingo, ngenkathi ebhala njalo kubhulogi yakhe "ukuze angabonakali izithombe zezingane zami kanye nendalo yami ...". Ngemva kokusula, uqala ukuqeqesha futhi ucabanga ngesimo sokuba usomabhizinisi ozimele. Ezinyangeni eziyisithupha, wenza iphrojekthi yakhe yaba ngokoqobo futhi wavula isitolo sakhe se-inthanethi,.

Lo mama osemncane wezingane ezintathu uveza isifuba sakhe ngokuthi “udlala phakathi kosuku alunikele ngokuphelele izingane zakhe nocezu lwakhe lwesibili lokuphila, kusihlwa, lapho izingane zilele. »Selokhu kwavulwa isitolo sakhe ngoMashi 2014 impumelelo iyabonakala. U-Laurence uyaziqhenya “ngokuphumelela ukwethula isiza se-e-commerce, ngaphandle kwamakhasimende ekuqaleni, nokuncintisana okunzima kuwebhu”. Embuzweni othi “ingabe uyazisola? “, Uphendula ngaphandle kokungabaza” akekho “. ULaurence, njengabanye omama, uyazi ukuthi kukhona ukuzidela ngokwezimali lapho ushiya ukunethezeka komsebenzi oholelayo. Kodwa ekugcineni kosuku, “Ngiyazi ukuthi ngingumnqobi ngokwezinga lempilo yezingane zami nakimi,” usho kanje. Kalula nje, umama ophelele.

* Inhlolovo ye-OpinionWay eyenzelwe i-Créations & savoir-faire trade fair kusukela ngoJuni 25 kuya ku-30, 2014 nabesifazane abangu-1051 abamele abantu baseFrance