Amagama athi “imifino” kanye “nobhusha” awavamisile ukuzwakala ndawonye ngenxa yezincazelo ezishayisanayo. Kodwa umDashi u-Jaap Korteweg, umsunguli wohlobo lwe-Vegetarian Butcher, akakwazi ukwethuka i-oxymoron enjalo! Ungumthengisi wenyama oyifa, uhola inkampani ehlukile yenyama, ezuza umklomelo.
Esizukulwaneni sesishiyagalolunye, ikusasa libonakala licacile: ukuqhubeka kwebhizinisi lomndeni eliphumelelayo. Wenza kanjalo naye ngokwakhe, kwaze kwaba yilapho ukuqubuka kwe-swine fever kwamphoqa ukuba acabange kabusha ngokuphelele ubuhlobo bakhe nenyama ngo-1998. Lapho enikezwa izidumbu eziyinkulungwane ezifile ukuze zigcinwe, u-Jaap wabhekana nento eyi-epiphany. Kungaleso sikhathi lapho kwaba khona ukuqaphela okucacile ukuthi noma ngabe i-organic, i-kosher, i-humane, njalonjalo, zonke izilwane zaphelela endaweni eyodwa, isilaha. UJaap uthi,
U-Jaap uyavuma ukuthi akubona bonke abadla imifino abazimisele ukudla okunye esikhundleni senyama. Kodwa-ke, ugqugquzelwa yithuba lokusiza labo abasendleleni yokuyeka imikhiqizo yezilwane futhi bahlangabezana nobunzima obuthile kulokhu. Uhlu lwesitolo sakhe lubanzi, kodwa izintandokazi phakathi kwamakhasimende ama-burger "yenkomo" kanye "nesoseji" yaseJalimane eyosiwe. Ngokungeziwe ekudleni okusheshayo kwemifino, i-Vegetarian Butcher inikeza i-konjac king prawns (Isitshalo sase-Asia) tuna yemifino futhi namaqiniso ethusayo ubhontshisi wesoya ogayiwe ukulungiselela ama-meatballs kanye nokugcwaliswa okuhlukahlukene "kwenyama". Isaladi ye-eel yavotelwa ngokuthi Ukudla Konyaka emqhudelwaneni we-2012 Taste of the Netherlands, futhi izingcezu zenkukhu ye-vegan ziwine isilinganiso esimangalisayo kukho kokubili ukunambitheka kanye nenani lokudla okunempilo okuvela ku-Dutch Consumer Association. Le nkampani iphinde ikhiqize uhla oluncane lwemikhiqizo okungezona ezezilwane, njengama-croquette agcwele ukhilimu we-vegan, ama-vegan spring rolls nama-noodle patties. U-Jaap usebenza ngenkuthalo nabalingani bebhizinisi abanjengoNico Coffeeman noChef Paul Bohm ukuze bakhe imikhiqizo emisha. .
Kusukela ekuqaleni, i-Vegetarian Butcher ithole ukwesekwa okukhulu. Lo mkhiqizo uhlonishwa ikakhulukazi ngokuqondisa abadla inyama abafuna ukushintsha ukudla kwabo, kunokuba badle imifino egcwele. Kusuka kumbiko we-New York Times:
Ibheka phambili futhi izama ukuhlangabezana nesidingo esikhulayo, inkampani ihlela ukuvula isitshalo esisha esikhulu edolobheni laseBreda eningizimu yeNetherlands. Ngo-Okthoba 2015, inkampani yanikeza amabhondi embonini entsha, ekhuphule ukutshalwa kwezimali ku-. Ukutshalwa kwezimali kwenziwe ngendlela yamabhondi avuthwa eminyakeni engu-7 enenani lenzalo elingu-5%. Ngokuka-Jaap, inani labantu abanentshisekelo yokuxhasa lesi sitshalo esisha ngezimali liwukhiye wentshisekelo ekuthuthukisweni okusimeme kwezinketho zenyama.
Naphezu kokuthambekela okukhona kanye nokuthuthukiswa kwale niche, i-Jaap ilwela ukuba umdlali omkhulu nongcono kakhulu emakethe, isabalalisa imikhiqizo yayo "yenyama" yemifino emhlabeni jikelele. Unesifiso sokuvelela? Mhlawumbe, kodwa ugqozi nokuzimisela kukaJaap Korteweg kungaba nomona kuphela.