Imikhiqizo yemfashini esimeme isebenza kanjani: indaba kaMira Fedotova

Imboni yezemfashini iyashintsha: abathengi bafuna ukubonakala obala okwengeziwe, izimiso zokuziphatha kanye nokusimama. Sikhulume nabaqambi baseRussia nosomabhizinisi abazibophezele ekusimameni emsebenzini wabo

Sike sabhala ngaphambilini mayelana nendlela ibhrendi yobuhle ethi Ungathinti Isikhumba Sami eyakha ngayo ulayini wezinto ezisetshenziswayo kusuka emaphaketheni agaywe kabusha. Ngalesi sikhathi, uMira Fedotova, umdali wezimpahla zokugqoka ze-Mira Fedotova zegama elifanayo, uphendule imibuzo.

Mayelana nokukhetha kwezinto zokwakha

Kunezinhlobo ezimbili zezindwangu engisebenza ngazo - ezivamile kanye nesitoko. Ezivamile zikhiqizwa njalo, zingathengwa kumphakeli iminyaka kunoma iyiphi ivolumu. Amasheya futhi aqukethe izinto, ngesizathu esithile noma esinye, ebezingekho isidingo. Isibonelo, yilokhu okusala ezindlini zemfashini ngemuva kokuhlanganisa amaqoqo abo.

Nginezimo zengqondo ezihlukene mayelana nokutholwa kwalezi zinhlobo zezindwangu. Kwabajwayelekile, nginomkhawulo oqinile weqembu. Ngibheka ukotini wemvelo kuphela ngesitifiketi se-GOTS noma se-BCI, i-lyocell noma i-nettle. Ngisebenzisa ilineni, kodwa kancane kakhulu. Esikhathini esizayo esiseduze, ngifuna ngempela ukusebenza ngesikhumba semifino, sengivele ngithole umkhiqizi wesikhumba samagilebhisi, okwathi ngo-2017 wathola isibonelelo esivela ku-H & M Global Change Award.

Angizibeki izidingo eziqinile ezinjalo ezindwangu zesitoko, ngoba ngokomthetho kuhlale kunolwazi oluncane kakhulu ngazo. Ngezinye izikhathi kunzima ukwazi ngisho nokubunjwa okuqondile, futhi ngizama uku-oda izindwangu ezivela kuhlobo olulodwa lwe-fiber - kulula ukuzisebenzisa kabusha. Umbandela obalulekile kimina lapho ngithenga izindwangu zamasheya ukuqina kwazo nokumelana nokugqoka. Ngesikhathi esifanayo, le mingcele emibili - i-monocomposition nokuqina - ngezinye izikhathi iyaphikisana. Izinto zemvelo, ngaphandle kwe-elastane ne-polyester, zenza ukuguqulwa ngendlela eyodwa noma enye ngesikhathi sokugqoka, zingakwazi ukwelula emadolweni noma zishwabane. Kwezinye izimo, ngize ngithenge ama-synthetics angu-XNUMX% esitokweni, uma ngingakwazi ukuthola enye indlela yawo. Kwakunjalo ngamajakhethi aphansi: sawathunga sisuka kumajazi emvula e-polyester, ngoba angizange ngithole indwangu yemvelo eyayingangeni manzi futhi ingangeni emoyeni.

Ukuthola izinto ezinjengokuzingela umcebo

Ngifunde okuningi mayelana nemfashini esimeme, mayelana nokushintsha kwesimo sezulu - kokubili izifundo zesayensi nezindatshana. Manje nginesizinda esisiza inqubo yokuthatha izinqumo. Kodwa wonke amaketanga okuhlinzeka asabonakala kakhulu. Ukuze uthole okungenani ulwazi oluthile, kufanele ubuze imibuzo eminingi futhi ngokuvamile ungazitholi izimpendulo kuyo.

Ingxenye yobuhle nayo ibaluleke kakhulu kimi. Ngikholelwa ukuthi kuncike ekutheni into enhle kangakanani, kungakhathaliseki ukuthi umuntu ufuna ukugqoka ngokucophelela, ukugcina, ukudlulisa, ukunakekela le nto. Ngithola izindwangu ezimbalwa kakhulu engifuna ngempela ukudala umkhiqizo kuzo. Ngaso sonke isikhathi kufana nokuzingela ingcebo - udinga ukuthola izinto ozithanda ngobuhle futhi ngesikhathi esifanayo uhlangabezane nemibandela yami yokusimama.

Ngezidingo zabahlinzeki kanye nozakwethu

Umbandela obaluleke kakhulu kimina inhlalakahle yabantu. Kubaluleke kakhulu, kakhulu kimi ukuthi bonke ozakwethu, osonkontileka, abahlinzeki bempahla baphathe abasebenzi babo njengabantu. Nami ngiyazama ukuzwela kulabo engisebenza nabo. Isibonelo, izikhwama ezisebenziseka kabusha lapho sithenga khona zithungelwa intombazane uVera. Wazibekela yena inani lalezi zikhwama. Kodwa ngesinye isikhathi, ngabona ukuthi intengo ayihambisani nomsebenzi owawuthenjisiwe, futhi ngaphakamisa ukuthi akhuphule inkokhelo ngo-40%. Ngifuna ukusiza abantu babone ukubaluleka komsebenzi wabo. Kungiphatha kabi kakhulu ukucabanga ukuthi ekhulwini lesi-XNUMX kusenenkinga yokugqilazwa, okuhlanganisa nokusetshenziswa kwezingane.

Ngigxila kumqondo womjikelezo wempilo. Nginemibandela eyisikhombisa engiyikhumbulayo lapho ngikhetha abahlinzeki bezinto ezibonakalayo:

• isibopho emphakathini: izimo zokusebenza ezihloniphekile zabo bonke abathintekayo ochungechungeni lokukhiqiza;
• ukungabi nangozi enhlabathini, emoyeni, kubantu abahlala emazweni lapho kukhiqizwa izinto zokusetshenziswa futhi kukhiqizwa izinto ezibonakalayo, kanye nokuphepha kwabantu abazogqoka imikhiqizo;
• ukuqina, ukumelana nokugqoka;
• i-biodegradability;
• amathuba okucubungula noma ukusetshenziswa kabusha;
• indawo yokukhiqiza;
• ukusetshenziswa kwamanzi ahlakaniphile namandla kanye ne-smart carbon footprint.

Yiqiniso, ngandlela-thile, cishe zonke zixhumene nokuphila kwabantu. Uma sikhuluma ngokungabi nabungozi emhlabathini nasemoyeni, siyaqonda ukuthi abantu baphefumula lo moya, ukudla kutshalwa kulo mhlaba. Kungokufanayo nangokushintsha kwesimo sezulu emhlabeni wonke. Asinandaba neplanethi ngokwayo njengoba injalo - iyavumelana nezimo. Kodwa ingabe abantu bazivumelanisa nezimo ezinjalo?

Ngiyethemba ukuthi esikhathini esizayo ngizoba nezinsiza zokuthuma izifundo ezinkampanini zangaphandle. Isibonelo, uhlobo olunjani lwephakeji ongalusebenzisela ukuthumela ama-oda kuwumbuzo ongasho lutho. Kukhona izikhwama ezingafakwa umquba, kodwa azikhiqizwa ezweni lakithi, kufanele zi-odwe kusuka endaweni ethile ekude e-Asia. Futhi ngaphandle kwalokho, hhayi ukwenza umquba ojwayelekile, kodwa kungadingeka ukwenziwa komquba wezimboni. Futhi noma ngabe okujwayelekile kufanelekile - bangaki abathengi abazoyisebenzisa? okukodwa%? Ukube bengiwumkhiqizo omkhulu, bengizotshala imali kulolu cwaningo.

Ebuhleni nasebubini bezindwangu zesitoko

Ezitokisini, kukhona ukuthungwa okungavamile kakhulu engingazange ngikubone kokujwayelekile. Indwangu ithengwa ngenkatho encane futhi elinganiselwe, okungukuthi, umthengi angaqiniseka ukuthi umkhiqizo wakhe uhlukile. Amanani ayathengeka uma kuqhathaniswa (aphansi kunalapho u-oda okujwayelekile okuvela e-Italy, kodwa aphezulu kunawase-China). Ikhono loku-oda inani elincane futhi liyinhlanganisela yomkhiqizo omncane. Kukhona ubuncane obuthile boku-oda okujwayelekile, futhi ngokuvamile lokhu kuyisithombe esingabekezeleleki.

Kodwa kukhona futhi nezinkinga. Uku-oda inqwaba yesilingo ngeke kusebenze: ngenkathi uyihlola, okunye kungadayiswa kwaphela. Ngakho-ke, uma ngi-oda indwangu, futhi phakathi nenqubo yokuhlola ngiyaqonda ukuthi, ngokwesibonelo, icwecwa kakhulu (yakha ama-pellets. - Amathrendi we-), khona-ke angiyisebenzisi eqoqweni, kodwa ngishiye ukuze ngithunge amasampula, ngithole izitayela ezintsha. Okunye okungalungile ukuthi uma amakhasimende ethanda ngempela indwangu ethile, ngeke akwazi ukuyithenga ngaphezu kwalokho.

Futhi, izindwangu zesitoko zingase zibe nesici: ngezinye izikhathi izinto zalesi sizathu zigcina zisesitokweni. Kwezinye izimo, lo mshado ungaqashelwa kuphela lapho umkhiqizo usuvele uthungwe - lokhu kuyinto engathandeki kakhulu.

Enye i-minus enkulu kimi ukuthi lapho uthenga izindwangu zamasheya kunzima kakhulu ukuthola ukuthi ubani, kuphi futhi ngaphansi kwaziphi izimo ezikhiqiza izinto zokwakha nezinto zokusetshenziswa. Njengomdali womkhiqizo osimeme, ngilwela ukubeka izinto obala kakhulu.

Mayelana newaranti yempilo yonke ezintweni

Izinto ze-Mira Fedotova zinesimiso sewaranti yokuphila konke. Amakhasimende ayayisebenzisa, kodwa njengoba uhlobo luncane futhi luncane, awekho amacala amaningi anjalo. Kwenzeka ukuthi kwakudingekile ukuthi kushintshwe uziphu ophukile ebhulukweni noma uguqule umkhiqizo ngenxa yokuthi umthungo waqhuma. Esimweni ngasinye, sasibhekana nomsebenzi futhi amakhasimende anelisekile kakhulu.

Njengoba kuze kube manje kunedatha encane kakhulu, akunakwenzeka ukuphetha ngokuthi kunzima kangakanani ukuqhuba uhlelo nokuthi zingakanani izinsiza ezisetshenziswa kulo. Kodwa ngingasho ukuthi ukulungisa kubiza kakhulu. Isibonelo, ukushintsha uziphu ebhulukweni ngezindleko zomsebenzi cishe ku-60% wezindleko zokuthunga ibhulukwe ngokwalo. Ngakho manje angikwazi nokubala ezomnotho zalolu hlelo. Kimina, kubaluleke kakhulu ngokwamanani ami: ukulungisa into kungcono kunokudala entsha.

Mayelana nemodeli yebhizinisi entsha

Kusukela ezinsukwini zokuqala zokuba khona komkhiqizo, angizange ngithande imodeli yendabuko yokusabalalisa umkhiqizo. Icabanga ukuthi umkhiqizo ukhiqiza inani elithile lezinto, uzama ukuthengisa ngentengo egcwele, bese wenza izaphulelo zalokho okungathengiswanga. Ngaso sonke isikhathi ngangicabanga ukuthi le fomethi ayingifanele.

Ngakho-ke ngiqhamuke nemodeli entsha, esiyivivinye emaqoqweni amabili okugcina. Kubukeka kanje. Simemezela kusengaphambili ukuthi sizoba nama-oda angaphambili avulekele iqoqo elisha izinsuku ezintathu ezishiwo. Kulezi zinsuku ezintathu, abantu bangathenga izinto ngesaphulelo esingu-20%. Ngemva kwalokho, uku-oda kwangaphambili kuyavalwa futhi iqoqo alisatholakali ukuze lithengwe amaviki ambalwa. Kula maviki ambalwa, sithunga imikhiqizo ezo-odwa kusengaphambili, futhi futhi, ngokusekelwe esidingweni sezinto ezithile, sithunga imikhiqizo ungaxhunyiwe ku-inthanethi. Ngemuva kwalokho, sivula ithuba lokuthenga imikhiqizo ngentengo egcwele ungaxhunyiwe ku-inthanethi naku-inthanethi.

Lokhu kusiza, okokuqala, ukuhlola isidingo semodeli ngayinye futhi ungathumeli kakhulu. Okwesibili, ngale ndlela ungasebenzisa indwangu ngokuhlakaniphe kakhulu kune-oda elilodwa. Ngenxa yokuthi ezinsukwini ezintathu sithola ama-oda amaningi ngesikhathi esisodwa, imikhiqizo eminingana ingabekwa lapho isikwa, ezinye izingxenye zihambisana nezinye futhi kunendwangu encane engasetshenziswanga.