Kule minyaka eyishumi edlule, ukudla okusheshayo kuye kwangena ezimpilweni zethu. IMcDonald's, KFC, Burger King nezinye izitolo ezidayisa ukudla okusheshayo ezifana nalezi seziqubuke kuwo wonke amakhona. Abantu abadala bayadlula ukuze bathole ibhega ngesikhathi sesidlo sasemini, izingane ngesikhathi sekhefu nasendleleni bebuya esikoleni. Ungamelana kanjani nesilingo sokudla ubumnandi obunjalo? Cabanga nje ukuthi yenziwe ngani! Abakhiqizi bokudla okusheshayo bafihla ubuchwepheshe nezindlela zokupheka, futhi hhayi kakhulu ngenxa yokwesaba izimbangi, njengoba abathengi besho, kodwa ngenxa yesifiso sokugwema amahlazo angabangelwa ulwazi mayelana nezithako eziyingozi futhi ngezinye izikhathi ezisongela ukuphila.
Ishicilelwe nguMann, Ivanov kanye noFerber, incwadi entsha, Fast Food Nation, iveza izimfihlo zemboni enecala lokukhuluphala, isifo sikashukela nezinye izifo ezimbi kakhulu zabantu banamuhla. Nawa amaqiniso athakazelisayo avela encwadini.
- Ukudla okusheshayo kukwenza uphuze i-soda eyengeziwe
Amarestshurenti okudla okusheshayo zuza kakhulu uma amakhasimende ephuza i-soda. Isoda eningi. I-Coca-Sale, i-Sprite, i-Fanta ihansi elizalela amaqanda egolide. Ama-Cheeseburgers kanye neChicken McNuggets abenzi nzuzo engaka. Futhi i-soda kuphela egcina usuku. "Sinenhlanhla enkulu kwaMcDonald's ukuthi abantu bayathanda ukuwasha amasemishi ethu," omunye wabaqondisi bamaketango wake washo. I-McDonald's ithengisa kakhulu i-Coca-Cola namuhla kunanoma ubani omunye emhlabeni.
- Awudli ukudla okusha, kodwa ukudla okufriziwe noma okufriziwe
"Faka nje amanzi bese uthola ukudla." Lokhu bakusho kunethiwekhi yomunye owaziwayo wokudla okusheshayo. Ngeke uthole izindlela zokupheka zokudla okusheshayo encwadini yokupheka noma kumawebhusayithi okupheka. Kodwa zigcwele zona ezincwadini ezikhethekile njengeFood Technologies (“Technologies of the food industry”). Cishe yonke imikhiqizo yokudla okusheshayo, ngaphandle kwamatamatisi namaqabunga e-ulethisi, ihanjiswa futhi igcinwe ngendlela ecutshungulwayo: efriziwe, ekheniwe, eyomisiwe noma efriziwe. Ukudla kushintshile kakhulu eminyakeni eyi-10-20 edlule kunakuwo wonke umlando wokuba khona komuntu.
- I-"Kiddie marketing" iyachuma kulo mkhakha
Kukhona yonke imikhankaso yokumaketha namuhla egxile ezinganeni njengabathengi. Phela, uma ukhanga ingane ekudleni okusheshayo, uzoletha abazali bakhe naye, noma ngisho nogogo nomkhulu wakhe ngaso leso sikhathi. Kanye nabathengi ababili noma abane ngaphezulu. Yini engeyinhle? Lena inzuzo! Abacwaningi bezimakethe benza izinhlolovo zezingane ezitolo ezinkulu ngisho namaqembu okugxilwa kuwo phakathi kwezingane ezisacathula ezineminyaka engu-2-3 ubudala. Bahlaziya ubuciko bezingane, bahlele amaholide, bese bexoxa nezingane. Bathumela ochwepheshe ezitolo, ezindaweni zokudla okusheshayo nakwezinye izindawo lapho izingane zivame ukubuthana khona. Ngokuyimfihlo, ochwepheshe baqapha ukuziphatha kwabathengi abangahle. Bese bakha izikhangiso nemikhiqizo efinyelela okuhlosiwe - ezifisweni zezingane.
Ngenxa yalokho, ososayensi kufanele benze ezinye izifundo - isibonelo, ukuthi ukudla okusheshayo kuthinta kanjani ukusebenza kwezingane esikoleni.
- Yonga ngekhwalithi yomkhiqizo
Uma ucabanga ukuthi i-McDonald's yenza imali ngokudayisa ama-cheeseburgers, ama-fried nama-fries nama-milkshakes, wenza iphutha elikhulu. Eqinisweni, le nkampani ingumnikazi wezakhiwo ezinkulu kunazo zonke emhlabeni. Uvula izindawo zokudlela emhlabeni wonke, eziphethwe abantu bendawo ngaphansi kwe-franchise (imvume yokusebenza ngaphansi kophawu lwentengiso lukaMcDonald, kuncike kumazinga okukhiqiza), futhi avune inzuzo enkulu ngokuqoqa irenti. Futhi ungagcina izithako ukuze ukudla kungabizi: kuphela kuleli cala abantu bazovame ukubheka endaweni yokudlela eseduze nendlu.
Ngokuzayo lapho uhalela i-hamburger nesoda, khumbula ukuthi ukudla okusheshayo nemiphumela yako kuyethusa kakhulu, ngisho noma ungadli lapho zonke izinsuku, kodwa kanye ngenyanga. Ngakho-ke, ngifaka ukudla okusheshayo ohlwini lokudla okugwenywe kangcono, futhi ngeluleka wonke umuntu ukuba agweme lokhu "kudla okungenamsoco".
Ukuze uthole imininingwane eyengeziwe ngemboni yokudla okusheshayo, bheka incwadi "Isizwe sokudla okusheshayo"… Ungafunda mayelana nendlela imboni yezokudla yesimanje ekulolonga ngayo ukulutheka kwethu kokudla kanye nezidakamizwa lapha.