Ngakho-ke, igama elithi "greenwashing" lavela - isamba samagama amabili esiNgisi: "green" kanye "whitewashing". Ingqikithi yayo iwukuthi izinkampani zimane zidukisa amakhasimende, ngokungenangqondo zisebenzisa amagama “aluhlaza” ekupakisheni, zifuna ukwenza imali eyengeziwe.
Sinquma ukuthi lo mkhiqizo unawo yini amakhemikhali ayingozi empilweni yethu:
Ukuhlukanisa abakhiqizi be-bona fide kulabo abafuna nje ukwenza inzuzo kulula, ukulandela imithetho elula.
Ongabheka:
1. Ekubunjweni komkhiqizo okhethiwe. Gwema izinto ezifana ne-petroleum jelly (petroleum jelly, petrolatum, paraffinum liqvidim, mineral oil), isopropyl alcohol noma isopropanol, methyl alcohol noma methanol, butyl alcohol noma butanol (butyl alcohol noma butanol), sulfates (Sodium laureth / lauryl sulfates), propylene i-glycol (i-Propylene glycol) ne-polyethylene glycol (i-polyethylene glycol), kanye ne-PEG (PEG) ne-PG (PG) - ingathinta kabi impilo yakho.
2. Ephunga nombala womkhiqizo okhethiwe. Izimonyo zemvelo ngokuvamile zinephunga elicashile le-herbal nemibala ethambile. Uma uthenga i-shampoo ensomi, khona-ke yazi ukuthi kwakungewona amacembe ezimbali awanikeze umbala onjalo nhlobo.
3. Amabheji esitifiketi se-Eco. Izitifiketi ezivela ku-BDIH, COSMEBIO, ICEA, USDA, NPA nezinye zikhishwa kuphela ku-cosmetic delirium lapho umkhiqizo kuyizimonyo zemvelo ngempela noma zemvelo. Ukuthola izimali ezinezitifiketi emabhodleleni emashalofini esitolo akulula, kodwa kusengokoqobo.
Kodwa qaphela - abanye abakhiqizi bazimisele ukuza ne "eco-certificate" yabo futhi bayifake emaphaketheni. Uma ungabaza ubuqiniso besithonjana, bheka ulwazi mayelana naso ku-inthanethi.
Ithiphu: Uma imvelo yezimonyo oyisebenzisayo emzimbeni nasebusweni ibaluleke ngempela kuwe, ungashintsha ezinye zazo kalula ngezipho ezilula zemvelo. Isibonelo, amafutha kakhukhunathi angasetshenziswa njengokhilimu womzimba, i-lip balm kanye ne-mask yezinwele, kanye nekhambi eliphumelelayo lezimpawu zokulula. Noma sesha ku-inthanethi ukuze uthole izindlela zokupheka zemikhiqizo yobuhle bemvelo - eziningi zazo azithobekile.
Sinquma ukuthi lezi zimonyo ziyahlolwa yini ezilwaneni, nokuthi ingabe inkampani ekhiqizayo isebenzisa izinsiza zeplanethi ngokucophelela:
Uma kubalulekile ukuthi uqiniseke ukuthi izimonyo noma izithako zayo azizange zihlolwe ezilwaneni, futhi umkhiqizo usebenzisa ngokucophelela izinsiza zeplanethi, khona-ke ukukhetha kwe-mascara noma i-shampoo kuzodingeka kuthathwe ngokucophelela nakakhulu:
Ongabheka:
1. Ngezitifiketi ze-eco: futhi, bheka amabheji e-BDIH, e-Ecocert, e-Natrue, e-Cosmos emikhiqizweni yakho - ezimeni zokuwatholela uhlobo kubhaliwe ukuthi azikho izimonyo eziqediwe nanoma yiziphi izithako zazo ezihloliwe ezilwaneni, kodwa izinsiza zamaplanethi zisetshenziswa kancane.
2. Emabhejini akhethekile (imvamisa enomfanekiso onogwaja), afanekisela umzabalazo womkhiqizo nge-vivisection.
3. Kuhlu lwemikhiqizo “emnyama” kanye “namhlophe” kusizindalwazi se-PETA ne-Vita foundations.
Ku-inthanethi, kumasayithi ahlukahlukene, kunezinhlu eziningi zemikhiqizo "emnyama" kanye "emhlophe" - ngezinye izikhathi eziphikisana kakhulu. Kungcono ukuphendukela kumthombo wabo oyinhloko ovamile - i-PETA Foundation, noma, uma ungeyena umngane wamaNgisi nhlobo, i-Russian Vita Animal Rights Foundation. Kulula ukuthola uhlu lwezinkampani zezimonyo kumawebhusayithi esisekelo anezincazelo ezifanayo zokuthi ubani “ohlanzekile” (i-PETA inohlelo lokusebenza lwamahhala lukanogwaja lwamadivayisi eselula).
4. Ingabe izimonyo ziyathengiswa eShayina
E-China, ukuhlolwa kwezilwane kwezinhlobo eziningi zokunakekelwa kwesikhumba nezimonyo zombala kudingwa ngumthetho. Ngakho-ke, uma wazi ukuthi izimonyo zalolu hlobo zinikezwa eChina, kufanele wazi ukuthi kungenzeka ukuthi ingxenye yemali etholakala ekuthengeni ukhilimu izokhokhela ukuhlushwa onogwaja namakati.
Ngendlela: Eminye yemikhiqizo engabizwa ngokuthi "i-greenwashing" ayizange ihlolwe yinkampani ezilwaneni, abakhiqizi bayo bavele bathathwe ngamakhemikhali. Ngezinye izikhathi "i-chemistry" yengezwa kuphela ku-shampoo, futhi i-lip balm yomkhiqizo ofanayo inokwakheka kwemvelo ngokuphelele futhi "okudliwayo".
Okuxakayo ukuthi, kodwa ezinye izinkampani zezimonyo, ezifakwe ohlwini oluyihlazo lwe-"greenwashing" kanye "nohlu olumnyama" lwe-"PETA", zikhuthele emisebenzini yokusiza abantulayo, zibambisana ne-Wildlife Fund.
Uma unquma ukuyeka uxhaso lwemikhiqizo ehlola izilwane, kungase kudingeke ukuthi "unciphise" ngokucophelela amashalofu endlini yokugezela kanye nesikhwama sezimonyo futhi wenqabe, isibonelo, amakha akho owathandayo. Kodwa umdlalo ufanelekile ikhandlela - emva kwakho konke, lokhu kungenye - futhi kukhulu kakhulu - isinyathelo ekuqondeni kwakho, ukukhula ngokomoya futhi, ngokuqinisekile, impilo. Futhi amakha amasha ayintandokazi angatholakala kalula phakathi kwemikhiqizo yokuziphatha.