Namuhla, wonke umuntu uyazi kakade ukuthi isiphuzo esidume kakhulu emhlabeni - i-Coca-Cola yasungulwa ngu-D. Pemperton njengendlela yokwelapha izifo zesimiso sezinzwa. Ukwakhiwa kwasekuqaleni kwesiphuzo kwakunamaqabunga esihlahla se-coca nezithelo ze-kola nut.
Futhi kuyiqiniso elaziwayo ukuthi kwakungumnyango wezokumaketha we-Coca-Cola owadala i-Santa Claus yesimanje. Kuthathe abakhangisi bale nkampani iminyaka engaphezu kuka-80 ukwenza u-Santa ogqoke izingubo ezibomvu abe yisici esibalulekile samaholide kaKhisimusi.
Amaqiniso angaziwa nge-Coca-Cola
Lapho uthenga elinye ibhodlela lesiphuzo esisithandayo, ngokuvamile asicabangi ukuthi ukukhetha kwethu senzelwe thina kudala. Inkampani ihlale ilwela ukukhulisa ukuthengisa nokwandisa inzuzo yayo. Ukukhushulwa okubanzi kanye nokubekwa kwe-cola okungenasisekelo kumthengi kuholela eqinisweni lokuthi, lapho singene esitolo, sesivele sidonseleka ngokungazi esiphuzweni esifiselekayo.
Ngakho-ke, isibonelo, phakathi nomkhankaso wokwethula isiphuzo ezikoleni, abasebenzi benkampani babeka umgomo wokuthi ingane ngayinye iphuze okungenani amalitha angu-3 e-cola ngosuku. Lokhu akuholelanga ekukhuluphaleni kuphela ezinganeni, kodwa nasekuncipheni kwamakhono engqondo abafundi.
Kunamaqiniso amaningi afanayo angaziwa emphakathini jikelele emlandweni wokuthuthukiswa kwenkampani. M. Blending ukhulume ngabo ophenyweni lwakhe lobuntatheli. Ngemva kokuchitha isikhathi esingaphezu konyaka ophenyweni lwakhe, intatheli yaqoqa wonke amaqiniso anzima encwadini eyodwa.
Coca Cola. Iqiniso Elingcolile litshela umhlaba wonke ngomlando wenkampani, kusukela ngo-1885 kuze kube namuhla. Nawa amaqiniso ambalwa avela kule ncwadi esele ithengiswa kakhulu:
1 iqiniso. I-Coca-Cola kwakungesona ukuphela kwesiphuzo salolu hlobo. Izinkampani eziningana zaqala ukukhiqiza i-cola ngaphambili kakhulu, kodwa, zingakwazi ukumelana nokuncintisana nengcindezi, zashiya imakethe.
2 iqiniso. Kuze kube ngu-1906, lesi siphuzo sasinamaqabunga e-coca, okuyisidakamizwa esinamandla. Isiphuzo besilutha.
3 iqiniso. Ukusatshalaliswa emhlabeni wonke kanye namasosha ase-US. Ngenkathi uhulumeni wase-US etshala intando yeningi emhlabeni wonke ngezempi, ubuholi be-Coca-Cola baqinisekisa abaholi bezwe ukuthi wonke isosha elivula ibhodlela le-Coke likhumbula izwe lakubo. Njengengxenye yokusekela ukushisekela izwe nokuziphatha phakathi kwebutho lezempi lase-US, inkampani yathembisa ukuthi wonke amasosha ase-US azokwazi ukuthenga ibhodlela le-cola noma yikuphi emhlabeni. Ukuze kusetshenziswe lolu hlelo, inkampani yathola izimali ezinkulu ezivela kuhulumeni futhi yakha izimboni zayo eYurophu naseLatin America. Kungekudala, imakethe yenkampani yabalelwa ku-70% wemakethe yomhlaba.
4 iqiniso. Ngaphambi kweMpi Yezwe II, iJalimane yayiyimakethe eyinhloko ye-cola. Futhi ngisho nenqubomgomo kaHitler ayizange iphoqe inkampani ukuba ihambe kule makethe. Kunalokho, lapho ushukela usuphelile ezweni, iCoca-Cola yethula ukukhiqizwa kwesiphuzo esisha emafemini ayo lapho - iFanta. Ukulungiselela kwayo, ushukela wawungadingeki, kodwa kwasetshenziswa isiqephu esisuka esithelweni.
5 iqiniso. I-Fanta emafektri e-Coca-Cola eJalimane ayenziwanga abasebenzi abavamile. Kwatholakala umsebenzi wamahhala emakamu okuhlushwa. Leli qiniso ligcina liyichitha inganekwane mayelana nesithunzi sabaphathi benkampani.
6 iqiniso. Futhi futhi mayelana nezikole. Kusukela ngeminyaka yama-90s, inkampani yanikeza izikole ukuthi zenze izivumelwano nayo zokuhlinzeka ngesiphuzo ezikhungweni zemfundo. Ngokusayina isivumelwano, isikole sathola imali engenayo yonyaka elinganiselwa ku-$3 ngonyaka. Khona manjalo isikole silahlekelwe yilungelo lokuthenga ezinye iziphuzo. Ngakho, phakathi nalo lonke usuku lwesikole, izingane zazingenayo enye indlela yokuqeda ukoma kwazo.
7 iqiniso. Futhi, ukwandisa imakethe nokwandisa ukuthengisa, inkampani yaqala ukwethula imikhiqizo yayo ebhayisikobho. Ngemva kokungena ezinkontilekeni eziningi nezinkampani zamafilimu, i-Coca-Cola yaba yingxenye yamafilimu ezingane anjengeMadagascar, uHarry Potter, uScooby-Doo, njll. Ngemva kwalokho, ukuthengiswa kwenkampani kwanda kakhulu.
8 iqiniso. Inkampani yakwaCoca-Cola ayinandaba nhlobo nempilo yabathengi. Umkhiqizo wokugcina esiwuthengayo ezitolo ngokuvamile awuhlangabezani nezindinganiso zekhwalithi. Lokhu kungenxa yemodeli ethile yebhizinisi yenkampani. Ngokwalo modeli, kunesitshalo esikhulu senkampani. Yilapho i-cola concentrate yenziwa khona. Ngaphezu kwalokho, ukugxila kuya ezitshalweni - amabhodlela. Kulapho i-concentrate ihlanjululwa khona ngamanzi bese ifakwa ebhodleleni. Bese isiphuzo siya emakethe. Esigabeni samabhodlela, ikhwalithi yomkhiqizo wokugcina incike kuphela ekuthembekeni kwesitshalo esithile - ibhodlela. Akukho ukulawula lapha. Ezinye izitshalo zihlanza i-concentrate ngamanzi kampompi avamile. Yiqiniso, kungani uzihlupha futhi usebenzise amanzi asezingeni eliphezulu futhi abizayo uma umkhiqizo usuvele uthandwa kangangokuthi uthengisa kahle ngamanzi ompompi?
Okuncane mayelana namanzi
Hlobo luni lwamanzi esivame ukuwaphuza? Kunjalo, amanzi aphuma endaweni ephakathi nendawo, futhi lokhu kuyiqiniso ngisho noma sithenga amanzi abhalwe amabhodlela. Cishe zonke izinkampani ezikhiqiza amanzi anjalo okuthiwa ahlanzekile futhi anempilo ziwathatha ngokuqondile empompini. Amanzi, yiqiniso, adlula ekuhlungeni okuthile, kodwa ngesikhathi esifanayo akabi ukuphulukisa nhlobo. Njalo ngonyaka, izinkulungwane zamacala aphikisana nabakhiqizi abanjalo zibhekwa ezinkantolo zamazwe ahlukene. Kuyini ukukhiqizwa kwamanzi? Amaqiniso ngomswakama onikeza ukuphila.
1 iqiniso. Izindleko ezijwayelekile ze-1 litre lamanzi esitolo zingama-ruble angu-70. Ilitha elilodwa likaphethiloli libiza isilinganiso sama-ruble angama-35. Uphethiloli ushibhe izikhathi ezi-2 kunamanzi asemabhodleleni!
2 iqiniso. Iqiniso elaziwayo lokuthi udinga ukuphuza okungenani 2 amalitha amanzi ngosuku kungamanga. Leli “qiniso” lasungulwa ngeminyaka yama-90s ukuze kukhuliswe ukukhula kokuthengiswa kwamanzi asemabhodleleni. Umuthi osemthethweni awuqinisekisi ukuthi uma uphuza izingilazi zamanzi ezingu-8 ngosuku, uzokwandisa impilo yakho nobuhle. Ukweqile kwamanzi, ngokuphambene nalokho, kungalimaza umsebenzi wezinso, okuzobangela njalo isifo sohlelo lomchamo. Kuphela ngenxa yale nganekwane, ukukhula ekuthengisweni kwamanzi asemabhodleleni ngasekupheleni kweminyaka yama-90s kwafinyelela emazingeni amarekhodi kuleyo minyaka, futhi kuyaqhubeka nokukhula nsuku zonke.
3 iqiniso. U-80% womswakama odingekayo umzimba womuntu owuthola ekudleni. Ngakho, isibonelo, ukhukhamba aqukethe 96% amanzi, futhi tangerine - 88%. Siphinde siphuze itiye, ikhofi futhi sidle isobho, okuyinto, ngendlela, nayo equkethe amanzi. Kodwa abakhangisi abawacabangeli la manzi.
4 iqiniso. Lapho ulahlekelwa isisindo, amanzi amaningi angabangela ukubola kwamafutha. Kunjalo ngempela. Ukuze amafutha afakwe i-oxidized futhi akhishwe, umzimba udinga ukuntuleka komswakama, hhayi okweqile.
5 iqiniso. Ukukhula okusebenzayo ekuthengisweni kwamanzi asemabhodleleni ezweni lakithi kwenzeka nje ngesikhathi sokuvela kweziqukathi zepulasitiki. Isitsha sasivela phesheya, futhi izingcweti zethu zasigcwalisa ngamanzi avamile. Kungani ungelona ibhizinisi?
6 iqiniso. Ngaphambi kokufika kwamabhodlela epulasitiki, zonke iziphuzo ezibandayo ezweni lakithi zazithengiswa ezitsheni zengilazi. Amabhodlela epulasitiki abe yisimangaliso sangempela kubantu bakithi futhi enza samuntu inkululeko yaseNtshonalanga kubo.
7 iqiniso. Ubuchwepheshe bokukhiqiza amabhodlela epulasitiki bungowaseNtshonalanga, ngenxa yalesi sizathu kufanele sikhokhele ilungelo lokukhiqiza lezi zitsha.
8 iqiniso. Amanzi kampompi awayona ingozi kunamanzi asebhodleleni. Inganekwane yamanzi kampompi angcolile nayo yasungulwa ngeminyaka yama-90s, ukuze kwandiswe ukuthengiswa kwamanzi asemabhodleleni. Ngakho-ke, ngokwesibonelo, kwamanye amazwe aseYurophu, izindawo zokudlela ziphakela amanzi kampompi ngomoya ophansi futhi ngeke kwenzeke kunoma ubani ukuthi athukuthele ngalokhu.
9 iqiniso. Ungakwazi ukuhlanza amanzi ompompi ekhaya. Yiqiniso, akunakushiwo ukuthi amapayipi ethu amanzi anamanzi acwebile. Ngokuvamile idinga ukusefa. Kodwa into ethakazelisa kakhulu ukuthi noma yiziphi izihlungi ezisetshenziswa ekhaya zifanelekile ukuhlanzwa kwamanzi. Futhi lokhu kusho ukuthi awudingi ukukhokha inani elingenakucatshangwa futhi uthenge amanzi asemabhodleleni, ungaba namanzi ahlanzekile afanayo ngokusebenzisa imali ngesihlungi esivamile.
10 iqiniso. Abakhiqizi bamanzi asemabhodleleni bathenga izinto zokusetshenziswa emanzini kuphela. Futhi hhayi okunye okukhethekile, kodwa okujwayelekile kakhulu ngentengo yama-ruble angama-28,5. Ngo-1000 l. Futhi bathengisa ngama-ruble angama-35-70. Ngelitha elingu-1.
11 iqiniso. Namuhla, u-90% wamanzi asemabhodleleni emakethe ungamanzi kampompi adluliswa ngesihlungi esivamile. Eqinisweni, sithenga amanga aluhlaza aqanjwa emnyangweni wokukhangisa wayo yonke inkampani. Kuchithwa imali eningi ekukhangiseni, futhi kuletha imiphumela emihle. Siyakholelwa kulezi zinganekwane futhi siletha inzuzo yezigidigidi zamadola ezinkampanini ezifaka amabhodlela amanzi.
12 iqiniso. Amalebula akhanyayo nawo angamanga. Iziqongo zezintaba, iziphethu kanye neziphethu zokuphulukisa, ezidwetshwe kumalebula, azihlangene nemikhiqizo yezinkampani ezikhiqizayo. Bheka ikheli lenkampani, iningi labo alikho e-Alps eneqhwa, kodwa ezindaweni zezimboni endaweni ethile eTver noma esifundeni saseMoscow.
13 iqiniso. Naka ilebula. Umbhalo othi "Umthombo ophakathi womthombo wamanzi" ngokuphrinta okuncane ubonisa ukuthi ibhodlela liqukethe amanzi okupompo ahlungiwe ajwayelekile.
14 iqiniso. Ukuhlaziywa kwekhwalithi yamanzi kampompi kwenziwa izikhathi ezi-3 ngosuku. Ukuhlaziywa okufanayo kwamanzi asemabhodleleni kwenziwa kanye njalo eminyakeni engu-1.
15 iqiniso. Namuhla, abakhangisi kanye nezazi zokudla abasakhulumi mayelana namalitha angu-2 wamanzi adume kabi ngosuku. Ngokusho kwabo, umuntu wanamuhla udinga okungenani amalitha angu-3 omswakama onikeza ukuphila ukuze alondoloze ubuhle nempilo.