U-Adam Aronson, 27, akayena umkhiqizi ojwayelekile wobisi. Okokuqala, akanayo imfuyo. Okwesibili, unensimu ye-oats, lapho "ubisi" lwakhe lutholakala khona. Ngonyaka odlule, wonke lawo ma-oats ayophakela izinkomo, izimvu nezingulube u-Adamu azifuye epulazini lakhe elise-Örebro, idolobha elimaphakathi neSweden.
Ngokusekelwa inkampani yobisi lwe-oatly yaseSweden i-Oatly, u-Arnesson waqala ukuqhela ekufuyweni. Nakuba lisanikeza iningi lemali engenayo yepulazi njengoba u-Adam esebenza ngokubambisana nabazali bakhe, ufuna ukuhlehlisa lokho futhi enze umsebenzi wempilo yakhe ube nobuntu.
“Kungaba yimvelo ukuthi sandise imfuyo, kodwa angifuni ukuba nemboni,” usho kanje. “Inani lezilwane kumele libe neqiniso ngoba ngifuna ukwazi ngasinye salezi zilwane.”
Esikhundleni salokho, u-Arnesson ufuna ukutshala izitshalo eziningi njenge-oats futhi azidayise ukuze zidliwe abantu kunokuphakela imfuyo ngenyama nobisi.
Ukukhiqizwa kwemfuyo kanye nenyama kubalelwa ku-14,5% wesisi esingcolisa umoya emhlabeni. Ngokuhambisana nalokhu, imboni yemfuyo nayo ingumthombo omkhulu we-methane (evela ezinkomeni) kanye nokukhishwa kwe-nitrous oxide (kusuka kumanyolo kanye nomquba). Lawa magesi abamba ukushisa amagesi abamba ukushisa anamandla kakhulu. Ngokwezimo zamanje, ngo-2050, abantu bazotshala izitshalo eziningi ukuze bondle izilwane ngokuqondile, kunabantu ngokwabo. Ngisho namashifu amancane abheke ekukhuliseni izitshalo zabantu azoholela ekwenyukeni okukhulu kokutholakala kokudla.
Inkampani eyodwa ethatha izinyathelo ezisebenzayo ukubhekana nalolu daba i-Oatly. Imisebenzi yayo iye yabangela impikiswano enkulu futhi ize yaba yindaba yokumangalelwa yinkampani yobisi yaseSweden mayelana nokuhlasela kwayo imboni yobisi kanye nokukhishwa komoya okuhlobene.
Isikhulu esiphezulu sakwa-Oatly, uTony Patersson, uthi balethe ubufakazi besayensi kubantu ukuze badle ukudla okunezitshalo. I-Swedish Food Agency ixwayisa ngokuthi abantu badla ubisi oluningi, okubangela ukukhishwa kwe-methane enkomeni.
U-Arnesson uthi abalimi abaningi eSweden babona izenzo zika-Oatly njengezinobudemoni. U-Adam uthinte inkampani ngo-2015 ukuze abone ukuthi ingamsiza yini ukuthi aphume ebhizinisini lobisi athathe leli bhizinisi ngenye indlela.
“Benginezimpi eziningi ezinkundleni zokuxhumana nabanye abalimi ngoba ngicabanga ukuthi i-Oatly inganikeza amathuba angcono kakhulu embonini yethu,” usho kanje.
U-Oatly waphendula ngokushesha esicelweni somlimi. Inkampani ithenga ama-oats kuma-wholesales ngoba ayinawo amandla okuthenga isigayo nokugaya okusanhlamvu, kodwa u-Arnesson ube yithuba lokusiza abalimi bemfuyo ukuba baguqukele ohlangothini lwesintu. Ekupheleni kuka-2016, u-Arnesson wayesenezinhlobo zakhe eziphilayo zobisi lwe-oatly brandy.
“Abalimi abaningi babesizonda,” kusho uCecilia Schölholm, inhloko yezokuxhumana e-Oatly. “Kodwa sifuna ukuba yi-catalyst. Singasiza abalimi ukuthi basuke ebuhlungwini baye ekukhiqizeni izitshalo.”
U-Arnesson uyavuma ukuthi uye wabhekana nenzondo encane evela komakhelwane bakhe ngokubambisana kwakhe no-Oatly.
“Kuyamangaza, kodwa abanye abalimi bobisi bebekhona esitolo sami. Futhi babeluthanda ubisi lwe-oat! Omunye uthe uthanda ubisi lwenkomo nama-oats. Kuyitimu yesiSwidi – yidla i-oats. Intukuthelo ayinamandla njengoba ibonakala kuFacebook.”
Ngemva konyaka wokuqala wokukhiqizwa kobisi lwe-oat, abacwaningi e-Swedish University of Agricultural Sciences bathola ukuthi ipulazi lika-Arnesson likhiqize ama-calories aphindwe kabili ukuze asetshenziswe abantu ngehektha ngalinye futhi anciphisa umthelela wesimo sezulu wawo wonke amakhalori.
Manje u-Adam Arnesson uyavuma ukuthi ukutshala ama-oats obisi kusebenza kuphela ngenxa yokusekelwa kuka-Oatly, kodwa uthemba ukuthi lokho kuzoshintsha njengoba inkampani ikhula. Le nkampani ikhiqize amalitha ayizigidi ezingu-2016 obisi lwe-oat ngo-28 futhi ihlela ukwenyusa lokhu ku-2020 million ngo-100.
“Ngifuna ukuziqhenya ngokuthi umlimi unesandla ekuguquleni umhlaba nasekusindiseni iplanethi,” kusho u-Adam.