Okuqukethwe
Asivamile ukucabanga ngakho, kodwa ukukhetha kwethu ukuthenga kuthonywa izici eziningi, ngezinye izikhathi siqulekile. Isibonelo… izinga lomsindo. Umculo wezindawo zokudlela nezitolo unethonya kanjani kulokho esikuthengayo nokuthi nini?
Umkhathi wayo
Uchungechunge lwezifundo olwenziwe ngo-2019 oluholwa ngu-Deepian Biswas wase-University of South Florida, lwenze kwaba nokwenzeka ukulandelela ukuxhumana phakathi kokukhethwa kwezitsha nomculo esiwuzwayo ngaleso sikhathi. Okokuqala, kwavela ukuthi ukubaluleka "kwesimo sokuthenga", esidalwa umsindo wemvelo nomculo wangemuva, kuye kwanda kakhulu kulezi zinsuku. Lesi sici esibalulekile sihlukanisa ukuhweba kwendabuko nokuthenga ku-inthanethi.
Kodwa ingabe umculo wangemuva uthonya ukukhetha kokuthenga? Ngokocwaningo, yebo. Ososayensi baye baqinisekisa ngokwesayensi lokho esikuzwayo ngendlela enembile: lapho sikhetha ukudla, izimbangela ezihlukahlukene zithinta ingqondo yethu enganakile: kusukela ekukhangiseni nasekwelulekeni ngokudla okulinganiselayo kuya endleleni lonke lolu lwazi olwethulwa ngayo.
Esinye sezivivinyo sasiphathelene nesihloko sesidlo sakusihlwa kanye nomthelela wendawo ezungezile ekudleni kwethu. Izinto ezibalulekile kube iphunga, ukukhanya, ukuhlotshiswa kwendawo yokudlela, ngisho nosayizi wamapuleti nombala wefolda ye-invoyisi. Nokho - into ekhona cishe kunoma iyiphi indawo yomphakathi. Umculo.
Umsindo, ukucindezeleka nokudla
Ithimba le-Biswas lifunde umthelela umculo wangemuva nomsindo wemvelo onawo ekukhetheni kwethu imikhiqizo. Kwavela ukuthi imisindo ethule inomthelela ekuthengeni ukudla okunempilo, nemisindo enomsindo - okungenampilo. Konke kumayelana nokwandisa izinga lokujabula komzimba njengokusabela kumsindo nomsindo.
Umthelela wokuzwakala kakhulu ekukhetheni ukudla okunempilo noma okungenampilo awubonwanga kuphela lapho abantu bedla khona noma bethenga into eyodwa - ngokwesibonelo, isangweji - kodwa nasekuthengeni ngobuningi kuma-hypermarkets. Isebenza kanjani? Konke kumayelana nengcindezi. Ngokusekelwe eqinisweni lokuthi imisindo ephezulu yandisa ukucindezeleka, ukuvusa inkanuko nokungezwani, kuyilapho abathulile bekhuthaza ukuphumula, baqala ukuhlola ithonya lemizwelo ehlukahlukene ekukhetheni ukudla.
Umculo onomsindo ukhulisa ukucindezeleka, okuholela emikhubeni yokudla engenampilo. Ukwazi lokhu kudinga ukuqeqeshwa ekuzithibeni.
Ukwenyuka kwamazinga okuvusa inkanuko kuye kwabonwa ukuze kuphushele abantu ekudleni okunamafutha amaningi, okunamandla amakhulu kanye nokudla okulula okungenampilo kakhulu. Ngokuvamile, uma umuntu ecasukile noma ethukuthele, ngenxa yokulahlekelwa ukuzithiba kanye nokunciphisa imingcele yangaphakathi, kungenzeka ukuthi akhethe ukudla okungenampilo.
Abaningi bavame "ukubamba ukucindezeleka", kubo kuyindlela yokwehlisa umoya. Ithimba likaBiswas likuchaze lokhu ngokuthi ukudla okunamafutha nokudla okunoshukela kunganciphisa ingcindezi nokuvusa inkanuko. Ungakhohlwa mayelana nemikhiqizo evela ekusetshenzisweni esithola injabulo ekhethekile futhi izinhlangano ezinhle ezihlotshaniswa nazo. Ngokuvamile, sikhuluma ngokudla okungenampilo, okuyinto, ngenxa yomkhuba, kusiza ukunciphisa izinga lokucindezeleka ngokomzimba.
Noma ngabe kunjalo, umculo onomsindo ukhulisa ukucindezeleka, okuholela ekudleni okungenampilo. Uma kubhekwa ukuthi izinga lomsindo liphezulu kakhulu ezindaweni eziningi, lolu lwazi lungabalulekile kulabo abalandela indlela yokuphila enempilo. Kodwa ukwazi ngalobu buhlobo kuzodinga ukuqeqeshwa okwengeziwe ekuzithibeni.
Umculo onomsindo uyizaba zokubeka phansi imfoloko yakho
Umculo ezikhungweni zokudla uya uduma minyaka yonke, kanti uBiswa kanye nozakwabo bathola ubufakazi balokhu. Ngokwesibonelo, eNew York, izikhungo ezingaphezu kuka-33% zalinganisa ivolumu yomculo kangangokuthi kwethulwa umthethosivivinywa wokuthi abasebenzi bafake ama-earplugs akhethekile lapho besebenza.
Abacwaningi balandele inkambiso efanayo ezikhungweni zokufaneleka zaseMelika - umculo ejimini uya udlondlobala. Kuyathakazelisa ukuthi e-Europe kunenqubo ehlehlayo - ukunciphisa ivolumu yomculo ezindaweni zokuthenga.
Okuthathwayo kusuka kudatha: Izindawo zokudlela zingasebenzisa ulwazi mayelana nendlela indawo ezungezile emthinta ngayo umthengi. Futhi umthengi, naye, angakhumbula «ngokuzikhethela engazi lutho», enganqunywanga isifiso sakhe sangempela, kodwa, isibonelo, ngevolumu yomsindo. Imiphumela yocwaningo luka-Deepyan Biswas iwumculo ezindlebeni zalabo abathanda ukuphila okunempilo. Phela, manje sesinolwazi olungase lube yisinyathelo sokuqala sokuthola ukudla okunomsoco.