IMcHive, indawo yokudlela entsha kaMcDonald, ayisebenzisi ama-burger noma amafries, kepha isebenza njengesidleke esigcwele. Kodwa-ke, ifakwe amafasitela wamatafula akwaMcDrive nangaphandle. Futhi konke ngoba amaklayenti akhe ayizinyosi.
Ngaphezu kwenhloso yokuhlobisa, le phrojekthi inokubaluleka okubucayi nokwedlulele komhlaba. Le yindlela yokudonsela ukunaka enkingeni yokuqothulwa kwezinyosi emhlabeni.
Ngokuya kocwaningo, izinyosi zenza i-80% yempova yomhlaba, kanti ama-70% ezitshalo eziphakela ukondliwa kwabantu nazo ziyimpova yilezi zinambuzane. Ama-90% okudla okukhiqizwa emhlabeni ngandlela thile kuncike emsebenzini wezinyosi.
UMcDonald's ufuna ukugqamisa umsebenzi obalulekile wezinyosi zasendle emhlabeni ngosizo lukaMcHive.
Ekuqaleni, isidleke esisebenzayo sabekwa ophahleni lwendawo yokudlela eyodwa, kepha manje isibalo sabo sesikhuphukile saba izikhungo ezinhlanu.
Idalwe ngokubambisana neNord DDB futhi yaziwa njenge "McDonald's encane kunazo zonke emhlabeni", lesi sakhiwo esincane sibanzi ngokwanele ukuthi izinkulungwane zezinyosi zenze umsebenzi wazo omuhle.
Sizokhumbuza, phambilini sitshele ukuthi abakwaMcDonald's bagcwele izicelo zemenyu yabantu abadla imifino kuphela.