Izithombe zenkundla yezokuxhumana zikuthinta kanjani ukuzethemba kwethu? Iyiphi indima engaba nama-hashtag ekwanelisekeni kwethu ngokubukeka kwethu? Uthisha wezengqondo uJessica Alleva wabelana ngemiphumela yocwaningo lwakamuva.
I-Instagram igcwele izithombe zobuhle besifazane "obufanele". Esikweni lanamuhla laseNtshonalanga, abesifazane abasebasha abancane futhi abafanelekile kuphela abavame ukungena ohlakeni lwayo. Uthisha wezengqondo uJessica Alleva useneminyaka eminingi ecwaninga izimo zengqondo zabantu ngokubukeka kwabo. Uyakhumbuza: ukubuka izithombe ezinjalo ezinkundleni zokuxhumana kwenza abantu besifazane bazizwe benganelisekile ngendlela ababukeka ngayo.
Nokho, muva nje, umkhuba omusha uye wanda ku-Instagram: abesifazane bayanda ukuthumela izithombe zabo ezingahleliwe ngaphandle kokwenza izimonyo. Beqaphela lokhu kuthambekela, abacwaningi baseFlinders University yase-Australia bazibuza: kuthiwani uma, ngokubona abanye ngendlela engokoqobo, abesifazane besusa ukunganeliseki kwabo ngokwabo?
Labo ababuke izithombe ezingahleliwe ngaphandle kwezimonyo babengakhethi kakhulu ngokubukeka kwabo
Ukuthola lokhu, abacwaningi babela abesifazane base-Australia abangama-204 emaqenjini amathathu.
- Abahlanganyeli eqenjini lokuqala babuke izithombe ezihleliwe zabesifazane abazacile besebenzisa izimonyo.
- Abahlanganyeli beqembu lesibili babuke izithombe zabesifazane abazacile abafanayo, kodwa kulokhu abalingisi babengenazo izimonyo futhi izithombe azizange zithintwe kabusha.
- Abahlanganyeli beqembu lesithathu babuke izithombe ezifanayo ze-Instagram njengamalungu eqembu lesibili, kodwa ngama-hashtag abonisa ukuthi amamodeli ayengenazo izimonyo futhi izithombe azizange zithintwe kabusha: #nomakeup, #noediting, #makeupfreeselfie.
Ngaphambi nangemuva kokubuka izithombe, bonke ababambiqhaza bagcwalise uhlu lwemibuzo, bephendula imibuzo yabacwaningi. Lokhu kwenza kwaba nokwenzeka ukukala izinga lokwaneliseka kwabo ngokubukeka kwabo.
UJessica Alleva ubhala ukuthi abahlanganyeli beqembu lesibili - labo ababuke izithombe ezingahleliwe ngaphandle kwezimonyo - babengakhethi kancane ngokubukeka kwabo uma kuqhathaniswa neqembu lokuqala nelesithathu.
Futhi kuthiwani ngama-hashtag?
Ngakho-ke, ucwaningo luye lwabonisa ukuthi izithombe zabesifazane abazacile abanezimonyo zivusa abasebenzisi bezinkundla zokuxhumana ukuthi bagxeke kakhulu ukubukeka kwabo. Kodwa ukubuka izithombe ezingahleliwe ngaphandle kwezimonyo kungavimbela le miphumela emibi - okungenani mayelana nendlela abesifazane abazizwa ngayo ebusweni babo.
Kungani kwenzeka? Kungani sizizwa sidabukile ngokubukeka kwethu lapho sibona izithombe zobuhle “obufanele”? Isizathu esikhulu kusobala ukuthi siziqhathanisa nabantu abakulezi zithombe. Idatha eyengeziwe evela ocwaningweni lwase-Australia yabonisa ukuthi abesifazane ababuke izithombe ezingokoqobo ezingahleliwe ngaphandle kwezimonyo mancane amathuba okuba baziqhathanise nabesifazane ezithombeni.
Kubonakala kuyindida ukuthi izinzuzo zokubuka izithombe ezingahleliwe ngaphandle kwezimonyo ziyanyamalala uma wengeza ama-hashtag kuzo. Abacwaningi bacabange ukuthi ama-hashtag ngokwawo angase adonse ukunaka kwababukeli futhi abangele ukuqhathaniswa kwabesifazane abasesithombeni. Futhi idatha yososayensi isekelwa ngempela izinga eliphezulu lokuqhathanisa ngokubukeka phakathi kwabesifazane ababuke izithombe ezinama-hashtag angeziwe.
Kubalulekile ukuzungeza izithombe zabantu abanemimo ehlukene, hhayi nje lezo ezibonisa imibono eyamukelwa emphakathini.
Kubalulekile ukusho ukuthi abahlanganyeli bephrojekthi baboniswe izithombe zabantu bobudala obuhlukene nobuhlanga abanemizimba yokwakheka nobukhulu obuhlukene. Ukuqoqa idatha ngomthelela wokubuka lezi zithombe kubonise ukuthi ngokuvamile zisiza abantu bazizwe bengcono ngemizimba yabo.
Ngakho, kusho uJessica Alleva, singaphetha ngokuthi izithombe ezingathinteki zabesifazane abafanelekile ngaphandle kwezimonyo zingase zibe usizo kakhulu ekuboneni kwethu ukubukeka kwabo kunezithombe ezihleliwe zabesifazane abafanayo abane-makeup.
Kubalulekile ukuzungeza ngezithombe ezingokoqobo zabantu ababunjwa obuhlukahlukene, hhayi nje lezo ezibonisa izimiso ezamukelwa emphakathini. Ubuhle buwumqondo obanzi kakhulu futhi wokudala nakakhulu kunesethi evamile yeminsalo yemfashini. Futhi ukuze wazise ukuhluka kwakho, kubalulekile ukubona ukuthi abanye abantu bangaba bahle kangakanani.
Mayelana nombhali: UJessica Alleva unguprofesa wezengqondo kanye nochwepheshe emkhakheni wokuthi abantu bahlobana kanjani nokubukeka kwabo.