"Hhayi-ke, yeka ikhekhe elinomfanekiso wakho", "unezihlathi njenge-hamster", "ukube ubumude nje ...". Kubazali abaningi, ukuphawula okunjalo mayelana nokubukeka kwamadodakazi abo kubonakala kungenacala, ngoba "ubani omunye ozotshela ingane iqiniso, uma kungeyena umama onothando." Kodwa ngamazwi nangezenzo zabo, balala engqondweni yengane ukuzethemba, okuyinkimbinkimbi nokwesaba. Uchungechunge olusha lwezentengiso luzokusiza ukuthi uzibheke ungaphandle.
I-Cosmetic brand Dove yethule uchungechunge lwamavidiyo omphakathi "Emndenini awunaso isifundo" - iphrojekthi lapho abethuli uTatyana Lazareva noMikhail Shats, besebenzisa isibonelo sezimo ezithile zokuphila, ngendlela eyindida, bekhuluma ithonya labazali ekuzethembeni kwamadodakazi abo. Umgomo wephrojekthi ukudonsa ukunaka kwabantu abadala ukuthi bona ngokwabo bafaka kanjani isandla ekuthuthukiseni izakhiwo zezingane.
Abahleli bagqugquzelwa ukuthi benze lo msebenzi ngocwaningo olwenziwe ngokubambisana ne-All-Russian Center for Public Opinion. Imiphumela yayo yabonisa izibalo ezidabukisayo ezindabeni zokuzethemba phakathi kwesizukulwane esisha: iningi lamantombazane asemasha aneminyaka engu-14-17 awanelisekile ngokubukeka kwawo. Ngesikhathi esifanayo, u-38% wabazali uthe bangathanda ukushintsha okuthile ekubukekeni kwendodakazi yabo *.
Amavidiyo ale phrojekthi ethulwa ngefomethi yombukiso wezinkulumo, osebenza ngomgomo weseluleko esibi. Uhlelo ngalunye lohlelo olungelona iqiniso lusebenza ngaphansi kwesiqubulo esithi "Ukuxhaphaza kuqala ekhaya": ngaphakathi kohlaka lwalo, abazali bangafunda ukulimaza ukuzethemba kwezingane "ngokufanele".
Kumagazini wokuqala, abazali bakaLena omncane bazofunda ukuthi "ngokungabonwayo" basikisela indodakazi yabo ukuthi, ngokubukeka kwayo, kungcono ukuba ithwetshulwe izinwele zayo ziphansi.
Encwadini yesibili, umama nogogo ka-Oksana bathola izincomo zendlela yokuyekisa ngobumnene intombazane ekuthengeni i-jeans yemfashini engakwazi ukugqokwa nganoma iyiphi indlela ngebala layo. Udaba luhlanganisa "nochwepheshe bezinkanyezi" - umculi uLolita, oqinisekisa "ukusebenza kahle" kwale ndlela futhi ukhumbula ukuthi, ngosizo lwayo, umama wakhe wehlisa kanjani ngempumelelo ukuzethemba kosaziwayo besikhathi esizayo.
Encwadini yesithathu, iseluleko sitholwa nguyise ka-Angelina nomfowabo, abangathanda kakhulu ukuxwayisa intombazane mayelana nokushiyeka kwesibalo. I-Cute trolling yansuku zonke yilokho okudingayo!
Abazali abaningi bayaqiniseka ukuthi bafunela izingane zabo okungcono kakhulu kuphela. Kodwa ngezinye izikhathi ukubonakaliswa kothando nokunakekelwa kunemiphumela emibi. Futhi uma thina ngokwethu singenakumamukela umntwana njengoba enjalo, akunakwenzeka ukuthi yena ngokwakhe uzokwazi ukwenza lokhu. Phela, ebuntwaneni, isithombe sakhe siqu sakhiwe imibono yabanye: konke okubalulekile abantu abadala abakushoyo ngaye kuyakhunjulwa futhi kuba yingxenye yokuzethemba kwakhe.
Ngingathanda ukwethemba ukuthi labo bazali abazazi kumavidiyo bazocabanga ngalokho abakufunayo ngempela kubantwana babo. Ebuntwaneni, abaningi bethu abazange bathole ukuhlolwa okuhle kubantu abadala, kodwa manje sinethuba lokugwema lokhu ebudlelwaneni bethu nezingane zethu. Yebo, sinolwazi oluningi ngempilo, sesikhulile, kodwa masibhekane nakho: kuningi okufanele sikufunde. Futhi uma lezi zifundo eziyindida zenza othile acabangele kabusha imibono yakhe mayelana nokuba umzali, kuhle lokho.
* https://wciom.ru/analytical-reviews/analiticheskii-obzor/indeks-podrostkovoi-samoocenki-brenda-dove