U-Anton Mironenkov - "Uma ubhanana ungathengiswa, khona-ke kukhona okungalungile"

Umqondisi Ophethe we-X5 Technologies u-Anton Mironenkov utshele ukuthi ubuhlakani bokwenziwa busiza kanjani ukubikezela ukuthenga kwethu nalapho inkampani ithola khona ubuchwepheshe obuthembisayo kakhulu.

Ubhubhane luyinjini yenqubekelaphambili

- Kuyini ukuthengisa okusha namuhla? Futhi umbono wakho ushintshe kanjani eminyakeni embalwa edlule?

- Lokhu, okokuqala, isiko langaphakathi elikhulayo ezinkampanini ezithengisayo - ukuzimisela ukwenza okuthile okusha njalo, ukuguqula nokwandisa izinqubo zangaphakathi, ukuqhamuka nezinto ezahlukahlukene ezithakazelisayo kumakhasimende. Futhi esikubona namuhla kuhluke kakhulu ezindleleni zeminyaka emihlanu edlule.

Amaqembu asebenza emisha yedijithali awasagxilile emnyangweni we-IT, kodwa atholakala ngaphakathi kwemisebenzi yebhizinisi - iminyango yokusebenza, yezohwebo, yezokuthutha. Ngemuva kwakho konke, lapho wethula into entsha, kubalulekile okokuqala ukuqonda ukuthi umthengi ulindeleni kuwe nokuthi zonke izinqubo zisebenza kanjani. Ngakho-ke, esikweni lebhizinisi le-X5, indima yomnikazi womkhiqizo wedijithali, enquma i-vector yokuthuthukiswa kwamapulatifomu abeka isigqi sezinqubo zenkampani, iya ngokuya ibaluleke kakhulu.

Ngaphezu kwalokho, izinga loshintsho ebhizinisini lenyuke kakhulu. Eminyakeni emihlanu edlule kwakungenzeka ukwethula okuthile, futhi eminye iminyaka emithathu kwahlala kuyintuthuko eyingqayizivele okungekho muntu onayo. Futhi manje usanda kwenza into entsha, wethula emakethe, futhi ezinyangeni eziyisithupha bonke abaqhudelana nabo baba nayo.

Esimweni esinjalo, yiqiniso, kuyathakazelisa kakhulu ukuphila, kodwa akulula kakhulu, ngoba umncintiswano wokwenza izinto ezintsha ekuthengiseni uyaqhubeka ngaphandle kokuphumula.

- Ubhubhane lube nomthelela kanjani ekuthuthukisweni kwezobuchwepheshe kwezohwebo?

- Waphokophela ukuthi aqhubekele phambili ekwethulweni kobuchwepheshe obusha. Saqonda ukuthi asikho isikhathi sokulinda, kwakufanele sihambe siyokwenza.

Isibonelo esicacile isivinini sokuxhuma izitolo zethu nezinsiza zokuletha. Uma phambilini sixhume endaweni eyodwa kuya kwezintathu ngenyanga, ngonyaka odlule ijubane lafinyelela inqwaba yezitolo ngosuku.

Ngenxa yalokho, ivolumu yokuthengiswa kwe-inthanethi kwe-X5 ngo-2020 yaba ngaphezu kwama-ruble ayizigidi eziyizinkulungwane ezingama-20. Lokhu kuphindwe kane kunango-2019. Ngaphezu kwalokho, isidingo esavela ngokumelene nesizinda se-coronavirus sahlala ngisho nangemva kokuba imingcele isusiwe. Abantu bazamile indlela entsha yokuthenga imikhiqizo futhi baqhubeke nokuyisebenzisa.

- Yikuphi obekunzima kakhulu kubathengisi ukuzivumelanisa namaqiniso obhubhane?

- Ubunzima obukhulu ukuthi ekuqaleni konke kwenzeka ngesikhathi esisodwa. Abathengi bathenge kakhulu izimpahla ezitolo futhi ba-oda kakhulu ku-inthanethi, abahlanganisi bagijimela ezindaweni zokuhweba bazama ukwenza ama-oda. Ngokuhambisanayo, isoftware yalungiswa, iziphazamisi nokuphahlazeka kwaqedwa. Ukuthuthukiswa nokushintshwa kwezinqubo kwakudingeka, ngoba ukubambezeleka kunoma yiziphi izigaba kungaholela emahoreni okulinda iklayenti.

Endleleni, bekufanele sibhekane nezindaba zokuphepha kwezempilo ezivele onyakeni odlule. Ngaphezu kwe-antiseptics eyimpoqo, imaski, ukubulawa kwamagciwane kwezakhiwo, ubuchwepheshe bubambe iqhaza lapha. Ukuze sigweme isidingo sokuthi amakhasimende ame emgqeni, sisheshise ukufakwa kwezinto zokuzithenga zokuzisiza (ezingaphezu kuka-6 esezifakiwe), sethule ikhono lokuskena izimpahla kumakhalekhukhwini nokuyikhokhela kumakhalekhukhwini we-Express Scan. isicelo.

Eminyakeni eyishumi ngaphambi kwe-Amazon

- Kuvele ukuthi ubuchwepheshe obudingekayo ekusebenzeni kubhubhane bese buvele bukhona, budinga ukwethulwa noma ukwenyuswa. Ingabe zikhona izixazululo ezintsha zobuchwepheshe ezethulwa ngonyaka odlule?

- Kuthatha isikhathi ukwakha imikhiqizo emisha eyinkimbinkimbi. Ngokuvamile kuthatha isikhathi esingaphezu konyaka kusukela ekuqaleni kwentuthuko yabo kuze kube ukwethulwa kokugcina.

Isibonelo, ukuhlelwa kwe-assortment kuwubuchwepheshe obuyinkimbinkimbi. Ikakhulukazi uma sicabangela ukuthi sinezifunda eziningi, izinhlobo zezitolo, nokuthandwa ngabathengi ezindaweni ezahlukene kuyahluka.

Phakathi nalolu bhubhane, besingeke sibe nesikhathi sokudala futhi sethule umkhiqizo waleli zinga eliyinkimbinkimbi. Kepha sethule uguquko lwedijithali emuva ngo-2018, lapho kungekho muntu owayebala i-coronavirus. Ngakho-ke, lapho ubhubhane luqala, sase sinezisombululo esezenziwe ngomumo ezisiza ukuthuthukisa umsebenzi.

Isibonelo esisodwa sokwethulwa kobuchwepheshe ngesikhathi senhlekelele ye-corona isevisi ye-Express Scan. Lokhu ukuthenga okuvikelekile ngaphandle kokuthinta kusetshenziswa umakhalekhukhwini okusekelwe ku-Pyaterochka ne-Perekrestok evamile. Ithimba labantu abahlukene elinabantu abangaphezu kwe-100 lethule le phrojekthi ezinyangeni ezimbalwa nje, futhi, ngokudlula isigaba sokuhlola, ngokushesha saqhubeka nokwandisa. Namuhla, isevisi isebenza ezitolo zethu ezingaphezu kwesi-1.

- Ulihlola kanjani izinga ledijithali yezitolo zaseRussia ngokujwayelekile?

- Thina enkampanini sixoxisane isikhathi eside ukuthi singaziqhathanisa kanjani nabanye futhi siqonde ukuthi senze idijithali kahle noma kabi. Ngenxa yalokho, siqhamuke nenkomba yangaphakathi - inkomba yedijithali, ehlanganisa inani elikhulu lezici.

Abaholi bomhlaba wonke ezinsizeni zedijithali ezifana ne-Amazon bathole ukusebenza okungaphezulu kwama-80%. Kepha ku-e-commerce azikho izinqubo zomzimba esinazo. Izimakethe zedijithali azidingi ukushintsha omaka bentengo emashalofini - vele uwashintshe esizeni.

Kuzosithatha cishe iminyaka eyishumi ukufinyelela kuleli zinga ledijithali. Kodwa lokhu kunikezwa ukuthi i-Amazon efanayo izoma. Ngesikhathi esifanayo, uma lezi ziqhwaga zedijithali zinquma ukuphuma ungaxhunyiwe ku-inthanethi, kuzodingeka "zibambe" izinga lethu lobuchule.

- Kunoma iyiphi imboni kukhona ubuchwepheshe obubukelwa phansi nobuqinisiwe. Ngokubona kwakho, yibuphi ubuchwepheshe obushaywe indiva ngokungafanele ngabadayisi, futhi yibuphi obulinganiselwa ngokweqile?

- Ngokubona kwami, ubuchwepheshe obukuvumela ukuthi uhlele futhi uphathe ukusebenza esitolo ngokuphathwa komsebenzi abukelwa phansi kakhulu. Kuze kube manje, okuningi lapha kuncike ekuhlangenwe nakho nolwazi lomqondisi: uma ebona noma yikuphi ukushiyeka noma ukuphambuka emsebenzini, unikeza umsebenzi wokuwulungisa.

Kodwa izinqubo ezinjalo zingafakwa kudijithali futhi zizenzekele. Ukuze wenze lokhu, sisebenzisa ama-algorithms okusebenza ngokuchezuka.

Kwesinye isikhathi akuzona izibalo ezisetshenziselwa lokhu, kodwa ukubonwa kwesithombe, ukuhlaziya ividiyo. Ikhamera ibheka amashalofu, ihlole ukutholakala nomthamo wezimpahla bese iyaxwayisa uma isizophela. Izinhlelo ezinjalo zisiza ukwaba isikhathi sabasebenzi ngendlela egculisayo.

Uma sikhuluma ngobuchwepheshe obubaluleke kakhulu, ngizosho amathegi entengo kagesi. Yiqiniso, zilula futhi zikuvumela ukuthi ushintshe amanani kaningi ngaphandle kokubamba iqhaza komuntu ngokomzimba. Kodwa ingabe kuyadingeka nhlobo? Mhlawumbe kufanele uqhamuke nobuchwepheshe bentengo obuhlukile. Isibonelo, uhlelo lokunikezwa komuntu siqu, ngosizo lapho umthengi azothola khona izimpahla ngentengo ngayinye.

Inethiwekhi enkulu - idatha enkulu

- Yibuphi ubuchwepheshe obungabizwa ngokuthi bunqume ukudayisa namuhla?

"Umphumela omkhulu manje unikezwa yiyo yonke into ehlobene ne-assortment, ukuhlela kwayo okuzenzakalelayo kuye ngohlobo lwezitolo, indawo nendawo.

Futhi, lokhu amanani, ukuhlela imisebenzi yokuphromotha, futhi, okubaluleke kakhulu, isibikezelo sokuthengisa. Ungenza i-assortment ebanda kunazo zonke kanye nezintengo ezithuthuke kakhulu, kodwa uma umkhiqizo olungile ungekho esitolo, khona-ke amakhasimende ngeke abe nalutho lokuthenga. Uma kubhekwa isikali - futhi sinezitolo ezingaphezu kwezinkulungwane eziyi-17 futhi ngasinye sisuka ezikhundleni eziyizinkulungwane ezi-5 kuye kweziyinkulungwane ezingama-30 - umsebenzi uba nzima impela. Udinga ukuqonda ukuthi yini futhi ngasiphi isikhathi okumelwe ulethe, ucabangele izindawo ezahlukene nezakhiwo zezitolo, isimo esinemigwaqo, izinsuku zokuphelelwa yisikhathi nezinye izici eziningi.

- Ingabe ubuhlakani bokwenziwa busetshenziselwa lokhu?

- Yebo, umsebenzi wokubikezela ukuthengisa awusaxazululwa ngaphandle kokubamba iqhaza kwe-AI. Sizama ukufunda ngomshini, amanethiwekhi emizwa. Futhi ukuze sithuthukise amamodeli, sisebenzisa inani elikhulu ledatha yangaphandle evela kozakwethu, kusukela ekuminyaniseni amathrekhi futhi egcina ngesimo sezulu. Ake sithi ehlobo, lapho izinga lokushisa lingaphezu kuka-30 ° C, ukuthengiswa kukabhiya, iziphuzo ezibandayo ezinoshukela, amanzi, u-ayisikhilimu weqa kakhulu. Uma unganikezi isitoko, izimpahla zizophela ngokushesha okukhulu.

Amakhaza nawo anezimpawu zawo. Emazingeni okushisa aphansi, abantu banamathuba amaningi okuvakashela izitolo ezilula esikhundleni sama-hypermarkets amakhulu. Ngaphezu kwalokho, ngosuku lokuqala lwesithwathwa, ukuthengisa kuvame ukuwa, ngoba akekho ofuna ukuphuma. Kodwa ngosuku lwesibili noma lwesithathu, sibona ukwanda kwesidingo.

Sekukonke, kunezici ezihlukene ezingaba ngu-150 kumodeli yethu yokubikezela. Ngokungeziwe kudatha yokuthengisa kanye nesimo sezulu esivele sishiwo, lezi yizimoto zethrafikhi, izindawo zesitolo, imicimbi, ukukhushulwa kwezimbangi. Kungaba okungenangqondo ukucabangela konke lokhu ngesandla.

- Ingakanani idatha enkulu kanye nobuhlakani bokwenziwa busiza emananini?

- Kunezigaba ezimbili ezinkulu zamamodeli zokwenza izinqumo zamanani. Esokuqala sisekelwe emananini emakethe omkhiqizo othile. Idatha kumathegi entengo kwezinye izitolo iyaqoqwa, ihlaziywe, futhi isekelwe kubo, ngokwemithetho ethile, amanani angowakho amisiwe.

Isigaba sesibili samamodeli sihlotshaniswa nokwakha ijika lokufuna, elibonisa ivolumu yokuthengisa kuye ngentengo. Lena indaba ehlaziya kakhudlwana. Ku-inthanethi, lo mshini usetshenziswa kakhulu, futhi sidlulisela lobu buchwepheshe busuka ku-inthanethi buyiswe kokungaxhunyiwe ku-inthanethi.

Ukuqala komsebenzi

- Ukhetha kanjani ubuchwepheshe obuthembisayo kanye neziqalo lapho inkampani itshala khona imali?

- Sinethimba elinamandla lokusungula izinto elizigcina linolwazi ngeziqalo, liqaphe ubuchwepheshe obusha.

Siqala emisebenzini edinga ukuxazululwa - izidingo ezithile zamakhasimende ethu noma isidingo sokuthuthukisa izinqubo zangaphakathi. Futhi kakade ngaphansi kwale misebenzi izixazululo zikhethiwe.

Isibonelo, kwakudingeka sihlele ukuqapha amanani, okuhlanganisa nezitolo zezimbangi. Sicabange ukudala lobu buchwepheshe ngaphakathi kwenkampani noma ukubuthenga. Kodwa ekugcineni, savumelana nesiqalo esihlinzeka ngamasevisi anjalo ngokususelwe kuzisombululo zokuqaphela ithegi yentengo.

Kanye nokunye ukuqalisa kweRussia, sihlola isisombululo esisha sokudayisa - "izilinganiso ezihlakaniphile". Idivayisi isebenzisa i-AI ukuze ibone ngokuzenzakalelayo izinto ezinesisindo futhi yonga cishe ihora elingu-1 lomsebenzi kwabathatha imali ngonyaka esitolo ngasinye.

Kusukela ekuhloleni kwamanye amazwe, i-Israel Evigence yokuqalisa ize kithi nesixazululo sokulawula ikhwalithi yomkhiqizo ngokusekelwe kumalebula ashisayo. Ngekota yokuqala yalo nyaka, amalebula anjalo azobekwa ezintweni ezingu-300 zemikhiqizo ye-X5 Ready Food, ehlinzekwa ezitolo ezinkulu ze-Perekrestok ezingu-460.

- Inkampani isebenza kanjani ngokuqala futhi ihlanganisa ziphi izigaba?

- Ukuthola izinkampani zokubambisana, sidabula ama-accelerator ahlukahlukene, sibambisana ne-Gotech, kanye nesiteji sikahulumeni waseMoscow, kanye ne-Internet Initiatives Development Fund. Asifuni izinto ezintsha hhayi kuphela ezweni lethu, kodwa nakwamanye amazwe. Isibonelo, sisebenza ne-incubator yebhizinisi ye-Plug&Play nama-scouts aphesheya - i-Axis, i-Xnode nezinye.

Lapho siqala ukuqonda ukuthi ubuchwepheshe buyathakazelisa, sivumelana ngamaphrojekthi okulinga. Sizama isixazululo ezinqolobaneni zethu nasezitolo, bheka umphumela. Ukuze sihlole ubuchwepheshe, sisebenzisa eyethu inkundla yokuhlola i-A/B, ekuvumela ukuthi ubone ngokucacile umphumela wesinyathelo esithile, uma uqhathanisa nama-analogue.

Ngokusekelwe emiphumeleni yabashayeli bezindiza, siyaqonda ukuthi ubuchwepheshe buyasebenza yini, futhi sihlela ukubusungula hhayi ezitolo zokuhlola eziyi-10-15, kodwa kulo lonke uchungechunge lokudayisa.

Eminyakeni engu-3,5 edlule, sifunde mayelana neziqalo nentuthuko ezi-2 ezihlukene. Kulaba, abangu-700 bafinyelela esigabeni sokukhushulwa. Kwenzeka ukuthi ubuchwepheshe buvele bubize kakhulu, kutholakala izixazululo ezithembisayo, noma asanelisekile ngomphumela womshayeli. Futhi lokho okusebenza kahle kumasayithi okuhlola ambalwa ngokuvamile kudinga ukulungiswa okukhulu ukuze kukhishwe ezinkulungwaneni zezitolo.

— Yisiphi isabelo sezixazululo esithuthukiswayo ngaphakathi kwenkampani, futhi yiliphi isabelo osithenga emakethe?

- Sakha izixazululo eziningi ngokwethu - kusuka kumarobhothi athenga ushukela e-Pyaterochka kuya kumapulatifomu akhethekile asekelwe kudatha emisebenzi eminingi.

Ngokuvamile sithatha imikhiqizo ejwayelekile yamabhokisi - isibonelo, ukuze sigcwalise izitolo noma siphathe izinqubo ze-warehouse - futhi siyengeze ezidingweni zethu. Sixoxe ngokuphathwa kwe-assortment kanye nobuchwepheshe bentengo nonjiniyela abaningi, okufaka phakathi abaqalayo. Kodwa ekugcineni, baqala ukwenza imikhiqizo ngokwabo ukuze bayenze ngokwezifiso izinqubo zethu zangaphakathi.

Kwesinye isikhathi imibono izalwa ngesikhathi sokuxhumana nabaqalayo. Futhi ngokuhlangene siqhamuka nendlela ubuchwepheshe bungathuthukiswa ngayo ngokwentshisekelo yebhizinisi futhi busetshenziswe kunethiwekhi yethu.

Ukuthuthela ku-smartphone

- Yibuphi ubuchwepheshe obuzonquma impilo yokudayisa esikhathini esizayo esiseduze? Futhi umqondo wokusungula izinto zokuthengisa uzoshintsha kanjani eminyakeni emihlanu kuya kweyishumi ezayo?

- Manje ku-inthanethi futhi okungaxhunyiwe ku-inthanethi emsebenzini wokuthengisa wegrosa njengezindawo ezimbili ezizimele. Ngicabanga ukuthi bazohlangana esikhathini esizayo. Ushintsho olusuka kwenye ingxenye luye kwenye luzoba lula kuklayenti.

Angazi ukuthi yini ngempela ezothatha indawo yezitolo zakudala, kodwa ngicabanga ukuthi eminyakeni eyishumi zizoshintsha kakhulu ngokwesikhala nokubukeka. Ingxenye yemisebenzi izosuka ezitolo iye kugajethi yabathengi. Ukuhlola amanani, ukuhlanganisa ibhasikidi, ukuncoma ukuthi yini ongayithenga ngesidlo esikhethiwe isidlo sakusihlwa - konke lokhu kuzongena kumadivayisi eselula.

Njengenkampani yokudayisa, sifuna ukuba nekhasimende kuzo zonke izigaba zohambo lwamakhasimende - hhayi kuphela lapho lifika esitolo, kodwa nalapho linquma ukuthi lizokupheka ini ekhaya. Futhi sihlose ukumnika hhayi kuphela ithuba lokuthenga esitolo, kodwa futhi nezinsiza eziningi ezihlobene - kuze kufike eku-odeni ukudla endaweni yokudlela nge-aggregator noma ukuxhuma ku-cinema eku-inthanethi.

Isihlonzi seklayenti elilodwa, i-X5 ID, sesivele senziwe, esikuvumela ukuthi ubone umsebenzisi kuzo zonke iziteshi ezikhona. Ngokuzayo, sifuna ukuyelula kozakwethu abasebenza nathi noma abazosebenza nathi.

“Kufana nokuzakhela eyakho i-ecosystem. Yiziphi ezinye izinkonzo ezihlelelwe ukufakwa kuyo?

- Sesivele simemezele insizakalo yethu yokubhalisa, isesigabeni se-R&D. Manje sixoxa nozakwethu abangangena lapho nokuthi bangakwenza kanjani ngokunethezeka ngangokunokwenzeka kubathengi. Sithemba ukungena emakethe ngenguqulo yesilingo yesevisi ngaphambi kokuphela kuka-2021.

Abathengi benza izinqumo mayelana nokukhethwa kwemikhiqizo ngisho nangaphambi kokuya esitolo, futhi izintandokazi zabo zakhiwa ngaphansi kwethonya lenkundla yezindaba. Inkundla yezokuxhumana, amasayithi okudla, amabhulogi, amaphodikasti konke okuthandwayo kwabathengi. Ngakho-ke, inkundla yethu yemidiya enolwazi ngemikhiqizo nokudla izoba enye yeziteshi zokusebenzelana namakhasimende ethu esigabeni sokuhlela sokuthenga.

Bhalisela futhi esiteshini se-Trends Telegram futhi uhlale unolwazi lwakamuva ngezitayela nezibikezelo zamanje mayelana nekusasa lobuchwepheshe, ezomnotho, ezemfundo kanye nokuqanjwa kabusha.