Okuqukethwe
Kungani usebenzisa ama-analytics endaweni yakho yokudlela nezimpendulo ezi-3
Amagama afana nokuthi "ukuhlaziywa", "amamethrikhi" kanye "nemibiko" embonini yokudlela ngokuvamile awenzi umuzwa wenjabulo kubahlinzeki bezitolo.
Ukucwiliswa ekuthengisweni, kwimenyu nakwimibiko yabasebenzi kungasabisa, noma ngabe kunamathuluzi afanele, ingasaphathwa eyokuthi kunzima kakhulu uma ungenawo.
Abasebenzi bezindawo zokudlela ezinkulu sebevele bafaka amakhono abo, ulwazi kuma-restaurant analytics, kanye nokuqonda ukuthi balithinta kanjani ibhizinisi.
Ukuze uqhubeke uthuthuka, ababuyisi kumele bakwazi ukuphendula imibuzo efana nale:
- Ngingayilungisa kanjani imenyu yami ukuze ngithengise okuningi?
- Yisiphi isikhathi sosuku esifanele ukuthengisa kwami?
- Yiziphi izindawo zami zokudlela ezinenzuzo enkulu?
Ake sibone ukuthi kungani lezi zibalo zibaluleke kakhulu ekusebenzeni nokuthi ukusetshenziswa ngobuchule kwethuluzi le-analytics yokudlela kungaholela kanjani ekuthuthukeni kwebhizinisi lakho.
Kuyini izibalo zokudlela?
Ama-78% wabanikazi bezindawo zokudlela ahlola amamethrikhi ebhizinisi labo nsuku zonke, kepha lokhu kusho ukuthini ngempela?
Okokuqala, kufanele sehlukanise imibiko yokudlela ne-analytics yendawo yokudlela.
Imibiko yokudlela ifaka phakathi ukubheka idatha yakho isikhathi esifushane, esithile. Imibiko ingasetshenziselwa ukuqhathanisa ukuthengisa nemali etholwayo phakathi kwaleli sonto neviki eledlule, noma izolo nanamuhla.
Ukubuyekezwa kwezindawo zokudlela kukhona ujule kancane futhi bakuphoqa ukuthi ubuze imibuzo efana nokuthi "Kungani?", "ini?" Futhi "Kusho ukuthini lokhu?" Ukuhlaziywa kwendawo yokudlela kuvame ukuhlanganisa amasethi wedatha amaningi ukuphendula imibuzo ejulile ngokusebenza kwendawo yakho yokudlela. Uma ufuna ukwazi ukuthi kungani usuku oluthile lweviki noma ukuthi yisiphi isikhathi sosuku, ngokuvamile, esenza inzuzo, ungaxhumana nezibalo zokudlela kwakho.
Ukusuka lapha, ungathola imibono yokuthi ungayithuthukisa kanjani imisebenzi yakho yonke yokudlela.
Kafushane: imibiko ikunikeza ngolwazi; ukuhlaziywa kukunikeza imibono. Imibiko iphakamisa imibuzo; ukuhlaziywa kuzama ukubaphendula.
Ezinye izimpendulo zimi kanje:
1. Yisiphi isigaba sokuthengisa esithandwa kakhulu
Ukubuka ukuphela kwempahla yakho akuyona indlela ephumelela kunazo zonke yokunquma ukuthi iyiphi into yokudla ethandwa kakhulu. Akuhlali kungukubonisana komuntu ngamunye, njengoba ukweba, imfucuza nokuchitheka kungathinta lezi zinombolo.
Nge-analytics yokudlela, ungabheka ukuthi iziphi izigaba zokuthengisa ezithandwa kakhulu, kusuka kuma-pizza kuya kuziphuzo kuya kuma-combo lunch specials, yini imingcele yenzuzo nokuthi yini imali engenayo ephelele.
Lolu lwazi lungakusiza ukuthi wakhe amamenyu okuphekela, ulungise amanani ahlukile, futhi uxhumane namakhasimende akho ngokuwanikeza ukudla abakuthanda kakhulu.
2. Yiluphi usuku olungcono ukuthengisa?
Umbuzo wasendulo wabavuseleli: Ingabe kufanele sivule ngoMsombuluko? ULwesihlanu lubonakala njengosuku lwethu olumatasa kakhulu, kodwa Impela yilokho?
Izibalo zokudlela zingakunika ukubonakala ekuhlaleni kosuku ngalunye, kepha nokuthi usuku ngalunye lweviki luqhathaniswa kanjani ngokwesilinganiso nezinye.
Ngamanye amagama, ungabona ukuhlala ngoLwesithathu ukubala inani lamamenyu ukulungiselela nokulungisa amahora abasebenzi.
Isibonelo: Ake sithi ukuthengisa kwakho kwangoLwesibili kuyawa. Uthatha isinqumo sokwethula i- “Pizza Tuesday” ngama-pizza enani lentengo ukuze uthole amatafula amaningi, futhi ufuna ukubona ukuthi lokhu kuyithinta kanjani imali yakho engenayo ngemuva kwezinyanga ezimbili.
Isici se-analytics yokudlela yikhono lokubuka izicelo ezikhethekile ohlelweni lwe-POS ngokuhamba kwesikhathi.
Abanikazi bangabona ukuthi izinketho zikhethwa kangaki ngamakhasimende, ngokwesibonelo, uma ama-hamburger enikezwa, angazi ukuthi akhetha kakhulu “kuze kube seqophelweni” noma “kwenziwe okuningi” ukuze izinga lasekhishini lizivumelanise ngokwengeziwe nokunambitheka kwamakhasimende.
Ngokusobala, lezi zinguquko zithinta umugqa ophansi, ngakho-ke sebenzisa idatha ukwenza izinqumo zemenyu nezentengo.