Wonke umuntu ukhumbula ukuthi ku-movie ethi "Pretty Woman" i-heroine kaJulia Roberts ikhishwe esitolo se-chic. Thina ngokwethu singena ezitolo ezinjalo ngokuqapha futhi sizizwa sinamahloni, ngisho noma sesikulungele ngokwezimali ukuthenga. Kunezizathu ezintathu zalokhu.
Ngamunye wethu okungenani kanye, ngenxa yelukuluku, waya esitolo esibizayo. Futhi ngaqaphela ukuthi ingaphakathi elibandayo kanye nabathengisi abazidlayo abakhuthazi ukuthenga, nakuba abasebenzi kufanele babe nentshisekelo yokuheha amakhasimende nokwenza imali engenayo eningi. Kungani lezi zitolo zibukeka ngendlela ezibukeka ngayo futhi kungani zisethusa?
1. Ingaphakathi lobuciko
Ezitolo ezibizayo, kubusa umoya we-chic ebandayo. Izindawo ezinkulu ezingenalutho kanye nokuqeda okunethezeka kugcizelela isimo sesikhungo. Uzizwa ungakhululekile ngoba kunjalo. Akukhululekile lapha. Indawo ezungezile iphakamisa ukuthi - akufanele uthinte yonke into, zama inqwaba yezinto noma ukuthengiselana. UChua Beng Huat, uprofesa wesayensi yezokuhlalisana kwabantu e-National University of Singapore, uchaza ukuthi lokhu akumane nje kuzenzekele.
Izitolo ezibizayo zakhiwe ngokukhethekile ngale ndlela. Ingaphakathi lisebenza njengesithiyo. Iheha amakhasimende acebile futhi ithuse abantu abangakwazi ukuthenga izinto zomklami ezibizayo. Ukuncipha kwama-boutiques kugcizelela ukuhluka kwawo.
Futhi, izitolo zemikhiqizo ezibizayo zihlukaniswa ngesitayela sazo samazwe ngamazwe. UChristiane Brosius, uprofesa we-anthropology eNyuvesi yase-Heidelberg, uthole ukuthi emazweni asathuthuka, izindawo zokudlela zikanokusho ziyiziqhingi “zokuphila phesheya”. Bathutha abathengi besuka edolobheni lakubo nasezweni labo babayise emhlabeni wonke wemfashini nokuklama.
2. Gxila
Umehluko wesibili phakathi kwama-boutique akhethekile kanye nezitolo ezinkulu zemakethe yinani labasebenzi. Ezitolo ezingabizi nakwezaphulelo, kukhona abathengisi abambalwa ngokuphindwe kaningana kunabathengi. Yile ndlela izitolo eziwukhuthaza ngayo umqondo wokuzisiza futhi zinciphise izindleko.
Ezitolo ezibizayo, okuphambene kuyiqiniso. Kukhona abathengisi abaningi kunabathengi lapha ukuze bahlinzekele konke ukuthanda kwamakhasimende. Nokho, ukuntuleka kwabathengi kanye nensalela yabathengisi kudala isimo esicindezelayo futhi kusabisa abantu. Kubonakala sengathi uphakathi kokunakwa. Abathengisi bayakubuka futhi bayakuhlola. Uzizwa sengathi ungaphansi kwesibonakhulu.
Ukuzikhukhumeza kwabathengisi bezitolo ezibizayo, ngokuxakile, kukhulisa isifiso sokuthenga.
Isazi sokusebenza kwengqondo uThomas Richards sichaza ukuthi ukwesaba ukuba isizinda sokunakwa kungenye yezibonakaliso zokukhathazeka komphakathi. Uyesaba ukuthi abanye bazokuhlola kabi noma bakwehlulele. Uma ekujuleni ucabanga ukuthi awufaneleki ukuthenga esitolo esibizayo, ngakho-ke ngaphansi kokuhlolwa kwabasebenzi, ukwesaba kwakho kuyanda. Sebezobona ukuthi awuyena owalapha, bazokuxosha lapha.
3. Abasebenzi abangenabungane
Abasebenzi bakuhlola ngesizathu esithile - bathola ukuthi unayo yini imali. Abathengisi bakhokhelwa ngokusekelwe ekuthengisweni, abadingi amakhasimende avele eze azogaqa. Uma izicathulo, izingubo zokugqoka noma izinsiza zingafani nekilasi lesitolo ongene kuso, abathengisi bazoqaphela. Bayokuziba noma bakusize ngokungathandi.
Izazi zokusebenza kwengqondo uMorgan Ward noDarren Dahl baseNyuvesi yaseBrithani Columbia bathole ukuthi ukuzidla kwabasizi bezitolo ezindlini zokuthenga ezisezingeni eliphezulu kukhulisa isifiso sokuthenga. Silwela ukubuyisela ubulungiswa futhi sifakazele ukuthi sifanelwe ukuthenga izinto endaweni enhle.
Indlela yokunqoba ukwesaba?
Uma ulungele ngokwezimali ukuthenga esitolo sokunethezeka, kusala ukulungiselela ngokwengqondo. Amaqhinga ambalwa azokwenza inqubo ibe lula.
Gqoka. Abathengisi bayazazisa ngempela izingubo zakho, izicathulo kanye nezinsiza. Uma uzizwa ungakhululekile kuma-boutique abizayo, akufanele uze lapho ugqoke i-jeans namateki. Khetha izingubo nezicathulo ezibukekayo.
Hlola ububanzi. Zijwayeze ne-assortment kusengaphambili kuwebhusayithi yesitolo noma umkhiqizo. Khetha into oyithandayo futhi ube nentshisekelo kuyo esitolo. Abasebenzi bazokubona ukuqwashisa kwakho futhi bakuthathe njengomthengi ozimisele.
Lalela umdayisi. Kwesinye isikhathi abathengisi bayagxambukela, kodwa bazi uhla lomkhiqizo kangcono kunawe. Abathengisi banolwazi oluphelele mayelana nezitayela ezitholakalayo, imibala, osayizi, kanye nokutholakala kwezimpahla kwezinye izitolo.