Liqhamukaphi igama lezimonyo?

Ngo-1886, uDavid McConnell wasungula iCalifornia Perfume Company, kodwa wavakashela kamuva edolobheni lakubo likaShakespeare IStratford e-Avon. Isimo sendawo sakhumbuza uDavid ngendawo ezungeze ilabhorethri yakhe iSuffern, negama lomfula lapho idolobha likhona laba igama lenkampani. Ngokuvamile, igama elithi “avon” lisuselwa kumaCelt futhi lisho ukuthi “amanzi agobhozayo".

Bourjois

U-Alexander Napoleon Bourgeois wasungula inkampani yakhe ngo-1863. Umngani omkhulu wamkhuthaza ukuthi akhe izimonyo. umlingisi uSarah Bernard - ukhale ngokuthi amanoni ungqimba lweshashalazi "Ibulala" isikhumba sakhe esibucayi.

I-Cacharel

Le nkampani yasungulwa ngo-1958 ngumthungi ogama lakhe linguJean Brusquet. Ukhethe igama ngenhlanhla, wavele wadonsa iso lakhe inyoni encane cacharelngihlala eCamargue, esifundeni esiseningizimu yeFrance.

Chanel

Lapho eneminyaka engu-18, uCoco Chanel, ngaleso sikhathi owayesabizwa ngokuthi uGabrielle Boner Chanel, wathola umsebenzi wokuthengisa esitolo sezingubo, futhi ngesikhathi sakhe sokuphumula wahlabelela ku-cabaret… Izingoma eziyintandokazi zale ntombazane kwakungu- “Ko Ko Ri Ko” ne- “Qui qua vu Coco”, anikezwa yona isidlaliso esithi Coco. Owesifazane oyingqayizivele wale nkathi wavula isitolo sokuqala sesigqoko eParis ngo-1910, ngenxa ka ukusiza amadoda acebile anemali… Ngo-1921 kwavela amakha adumile “Chanel No. 5”Ngokumangazayo, zenziwa ngumenzi wamafutha e-emigré waseRussia ogama lakhe linguVerigin.

,

UClarins wasungulwa nguJacques Courten ngo-1954. Ngesikhathi ecabanga ngalokho angakubiza nge-Institute of Beauty yakhe, wakhumbula ukuthi eseyingane idlalwe emidlalweni yama-amateur… Komunye wemidlalo eyayinikelwe ezikhathini zamaKrestu okuqala aseRoma lasendulo, uJacques wathola indima yomemezeli kaClarius, noma njengoba yayibizwa nangokuthi, uClarence. Lesi sidlaliso "sasinamathele" ngokuqinile kuye futhi eminyakeni eyalandela saphenduka saba igama lomkhiqizo.

Dior

UChristian Dior wenza ilabhoratri yamakha ngo-1942. “Kwanele ukuvula ibhodlela ukuze kuvele zonke izingubo zami, futhi wonke umuntu wesifazane engimgqokayo ushiya ngemuva isitimela sonke sezifiso"- kusho umklami.

Estee Lauder

UJosephine Esther Mentzer owazalelwa wakhulela eQueens emndenini wabokufika - uRosa waseHungary noCzech Max. I-Este yigama elincishisayo abizwa ngalo emndenini, nesibongo uLauder wasithola njengefa kumyeni wakhe. U-Este ukhangise iphunga lakhe lokuqala ngendlela ewubuciko - wephula ibhodlela lamakha eParis "Galeries Lafayette".

Gillette

Umkhiqizo ukweleta igama lawo umsunguli wensingo elahlwayo INkosi Camp Gillette. Ngendlela, wasungula inkampani yakhe ngo-1902 eneminyaka engama-47 (ngaphambi kwalokho wayeneminyaka engama-30 wasebenza njengomthengisi ojikelezayo), ngakho-ke, njengoba ubona, akukephuzi kakhulu ukuqala.

Givenchy

Umsunguli wenkampani uHubert de Givenchy wayeyindoda emangalisayo - indoda ebukekayo engaphansi kwamamitha amabili ubude, umsubathi, isicukuthwane. Uvule isitolo sakhe sokuqala eneminyaka engu-25. Impilo yakhe yonke liphefumulelwe ngu-Audrey Hepburn - wayengumngani kaHubert, imyuziyamu nobuso bendlu yaseGivenchy.

Guerlain

UPierre-François-Pascal Guerlain wavula isitolo sakhe sokuqala samakha ngo-1828 eParis. Izinto zazihamba kahle futhi ngokushesha i-eau de toilette kaGuerlain ihlelwe nguHonore da Balzac, kwathi ngo-1853 umenzi wamakha wenza iphunga elimnandi laseCologne Imperial, okwathi yethulwe kumbusi ngosuku lomshado.

I-Lancome

Umsunguli weLancome u-Arman Ptijan wayefuna igama, ukubiza kalula nganoma yiluphi ulimi futhi lwahlala eLancome - ngokufanisa nenqaba yaseLancosme eCentral France. Ama- “s” asusiwe kwafakwa isithonjana esincane ngenhla kwe- “o”, okufanele futhi sihlotshaniswe neFrance.

La Roche-Posay

Ngo-1904, ngokusekelwe eFrance Intwasahlobo eshisayo yaseLa Roche Posay isikhungo se-balneological sasungulwa, futhi ngo-1975 amanzi asetshenziselwa ukudala imikhiqizo ye-dermatological kanye nezimonyo. Ukuhluka kwamanzi kuphakathi ukuhlushwa okuphezulu kwe-seleniumekhulisa ukungavikeleki kwesikhumba futhi ilwe nama-radicals mahhala.

Lancaster

Umkhiqizo wenziwa ngokushesha emva kweMpi Yezwe II ngumthengisi waseFrance uGeorges Wurz kanye nosokhemisi wase-Italy u-Eugene Frezzati. Baqamba lo mkhiqizo ngegama lesindayo Amabhomu eLancaster, lapho iBritish Royal Air Force yakhulula khona iFrance kumaNazi.

L'Oreal

Ekuqaleni kwekhulu lama-20, abalungisa izinwele basebenzisa i-henna ne-basma ukudaya izinwele zabo. Unkosikazi kaChemical Engineer u-Eugene Schueller wakhonondaukuthi lezi zimali aziwuniki umthunzi owufunayo, okwamenza wasungula udayi wezinwele ongenabungozi uL'Aureale (“halo”). Wakha ngo-1907, kwathi ngo-1909 wavula inkampani yakwa-L'Oreal - i-hybrid yegama lepende negama elithi “l'or” (“igolide”).

I-MAC

Igama lezimonyo ze-MAC limele Izimonyo Zokwenza Ubuciko… Ingenye yezimpawu zokuhweba zika-Estee Lauder kusukela ngo-1994.

UMary Kay

Ngemuva kweminyaka engama-25 esebenza kahle ekuthengiseni, uMary Kay Ash waba ngumqondisi wezokuqeqesha kuzwelonke, kepha amadoda awaqeqesha aba ngabaphathi bakhe, yize babenolwazi oluncane kakhulu. UMariya ngikhathele ukubekezelela ukungabi nabulungisa okunjalo, wonge imali eyizinkulungwane ezingama-5 futhi ngale mali wakha enye yezinkampani eziphumelele kakhulu eMelika ngenzuzo engaphezu kwezigidi eziyizinkulungwane zamaRandi. Uvule ihhovisi lakhe lokuqala ngoLwesihlanu, Septhemba 13, 1963.

UMaybelline

Inkampani yakwaMaybelline yaqanjwa ngoMabel, udadewabo womsunguli wenkampani, usokhemisi uWilliams. Ngo-1913 yena wathandana nensizwa ogama lakhe linguChat, ongamnakanga. Ngemuva kwalokho umzalwane wanquma ukusiza le ntombazane ukuthi idonse ukunaka kwesithandwa sayo, ixubekile IVaseline enothuli lwamalahle futhi wadala i-mascara.

Isizathu esikhulu

Umculi wezimonyo odumile uMax Factor wazalelwa eRussia ngo-1872. Wasebenza njengomcwali wezinwele e-Imperial Opera House eSt. Ngo-1895, uMax yavula isitolo sayo sokuqala eRyazan, kwathi ngo-1904 wathuthela eMelika nomkhaya wakhe. Isitolo esilandelayo savulwa eLos Angeles, futhi ngokushesha kwaba nolayini we umugqa wabalingisi baseHollywood.

Nivea

Umlando womkhiqizo uqale ngokutholwa okumangazayo kwe-eucerite (i-eucerit isho ukuthi “i-wax enhle”) - i-emulsifier yokuqala yokufaka amanzi. Ngesisekelo sayo, kwakhiwa i-emulsion ezinzile yokuthambisa, okwathi ngoDisemba 1911 yaphenduka yaba ukhilimu wesikhumba waseNivea (kusuka egameni lesiLatini elithi "nivius" - "elimhlophe njengeqhwa"). Umkhiqizo uqobo waqanjwa ngaye.

Oriflame

U-Oriflame ngo-1967 waqanjwa ngegama lakhe isibhengezo samabutho asebukhosini baseFrance… Yayibizwa ngokuthi i-Oriflamma - ihunyushwe isuselwa kwelesiLatini "ilangabi legolide" (aureum - igolide, ilangabi - ilangabi). Isibhengezo besigqokwa umphathi ohloniphekile we-gonfalon (fr. Porte-oriflamme) futhi saphakanyiswa ngomkhonto kuphela ngesikhathi sempi. Buyini ubuhlobo kuleli siko lezempi abasunguli benkampani i-Oriflame, abaseSweden uJonas noRobert af Jokniki, kunzima ngisho ukukucabanga. Ngaphandle kokuthi babone ukungena kwabo ebhizinisini lezimonyo njengomkhankaso wezempi.

I-Procter & Gamble

Leli gama lazalwa ngo-1837 ngenxa yemizamo ehlangene kaWilliam Procter noJames Gamble. Impi yombango yaseMelika yabalethela imali enhle - inkampani unikeze amakhandlela nensipho lempi yabasenyakatho.

Revlon

Le nkampani yasungulwa ngo-1932 nguCharles Revson, umfowabo uJoseph kanye nosokhemisi uCharles Lachman, okwathi ngemuva kwakhe kwavela incwadi ethi “L” egameni lenkampani.

Isitolo Somzimba

Igama lavela ngengozi. Umsunguli wenkampani u-Anita Roddick wamhlola ngezimpawu… Isitolo Somzimba siyinkulumo ejwayelekile, njengaseMelika babiza izitolo zokulungisa umzimba zezimoto.

gingham

Amanzi avela entwasahlobo ye-bicarbonate spring yaseSanta Luke, etholakala edolobheni laseFrance iVichy, asetshenziselwa izinhloso zokwelapha kusukela ngekhulu le-1931, futhi ukukhiqizwa kwezimonyo zeVichy kwaqala ngo-XNUMX. IVichy Intwasahlobo ibonwa njengeyona enezimbiwa kakhulu eFrance - amanzi aqukethe amaminerali ayi-17 nezinto ezilandelanayo eziyi-13.

Yves Saint Laurent

U-Yves Saint Laurent wazalelwa e-Algeria emndenini wabameli futhi waqala umsebenzi wakhe njengo umsizi kuChristian Dior kwathi ngemuva kokushona kwakhe ngo-1957 waba yinhloko yendlu eyisibonelo. Ngaleso sikhathi wayeneminyaka engama-21 kuphela ubudala. Ngemuva kweminyaka emithathu wabuthelwa ebusosheni, ngemuva kwalokho yena wagcina emtholampilo wabagula ngengqondolapho acishe wafa khona. Usindiswe ngumngani wakhe othembekile nomthandi wakhe uPierre Berger, owasiza lo mklami osemncane ukuthi azitholele eyakhe iFashion House ngoJanuwari 1962.