Umdlavuza webele awunamkhawulo, awunandaba nombala wesikhumba, izwe ohlala kulo neminyaka yobudala. Kodwa u-Evelyn Lauder, iPhini Likamongameli Omkhulu we-Estee Lauder Corporation, wakwazi ukunqoba imingcele nemigoqo yolimi, kwathi ngo-1992 wethula Umkhankaso Wokulwa Nomdlavuza Webele. Kusukela ngaleso sikhathi, minyaka yonke umhlaba ukhanyiswa ngokukhanya okukhazimulayo, okudonsa abantu abaningi ngokwengeziwe kule nkinga.
Isenzo siqhutshwa ngaphansi kwesiqubulo esithi: Ukuthula ekukhanyeni okuhle. Izwe elingenawo umdlavuza webele. Uphawu lwempilo yebele luyiribhoni eliphinki.
Umhlaba Omelene Nomdlavuza
Inxusa leNhloko yomkhankaso u-Elizabeth Hurley uhamba no-Evelyn Lauder emhlabeni jikelele befundisa abantu ngokubaluleka kokutholakala komdlavuza webele kusenesikhathi. Ngo-2009, amazwe angaphezu kuka-70 abambe iqhaza kulo Mkhankaso, kuwo wonke amazwe okuhlonipha isenzo esisodwa sezinto ezikhangayo sikhanyiswa ngokukhanya okubomvu: i-Verona Arena, isakhiwo seNational Congress e-Argentina, i-Belvedere Castle I-Austria, i-Empire State Building eNew York, i-Leaning Tower yasePisa, i-Tower of London…
Umkhankaso wokukhanyisa oyingqopha-mlando walo nyaka ugubha iminyaka engu-200 futhi ukuhlonipha lolu suku, izindawo eziyi-XNUMX zezindawo ezidume kakhulu emhlabeni zizokhanyiswa ngombala obomvana.
Maphakathi ne-GUM eduze nomthombo
E-Moscow, umthombo odumile phakathi nendawo ye-GUM waba uphawu lwesenzo. Ngomhla zingama-29 kuMandulo, ngehora le-20 impela, umthombo wenganekwane wawukhanya ngokukhanya okuphinki. Akazange acwebezele ngemabula nangethusi kuphela, kodwa wenza izinombolo ze-choreographic: amajethi akhe akhuphuka afika endaweni yengilazi ye-GUM.
Osaziwayo beza ukuzosekela lesi senzo: umphathi wohlelo Lwezempilo u-Elena Malysheva, abalingisi u-Anna Terekhova, u-Agrippina Steklova, umethuli we-TV uSvetlana Konegen, imbongi uVladimir Vishnevsky nabanye abaningi. U-Nadezhda Rozhkova, i-Academician ye-RAMNT, uDokotela Wesayensi Yezokwelapha, uthe manje umdlavuza webele awuseyona isifo esibi kakhulu, kodwa isifo esilaphekayo esingasinqoba noma yimuphi owesifazane.
Bafundi abathandekayo, kumazwana ungabuza i-academician uNadezhda Rozhkova noma yimiphi imibuzo yokukhathazeka kwakho mayelana nempilo yebele. Izimpendulo zizoshicilelwa engxoxweni nodokotela wezilwane odumile.
Wonke umuntu angasiza
Kulo nyaka, izinhlobo eziyishumi nanhlanu ezidume kakhulu ze-Estee Lauder Corporation zizokhipha izimali ezikhethekile, imali yazo ezodluliselwa kwi-Breast Cancer Research Fund, ukusheshisa ukufuna ikhambi lalesi sifo. Lo mkhankaso ubuhanjelwe yimikhiqizo: Aveda, Bobbi Brown, Bumble & Bumble, Clinique, Darphin, DKNY, Donna Karan, Estée Lauder, Jo Malone, La Mer, Lab Series Skincare for Men, Ojon, Origins, Perscriptives kanye noSean John Fragrances. Izitendi zolwazi zizobekwa ezitolo nasemakhoneni ale mikhiqizo, lapho kuzosatshalaliswa khona amaribhoni aphinki nezinto zolwazi.