Uma unewebhusayithi yendawo yokudlela yakho, noma unebhulogi ye-gastronomy, lesi sihloko siyakuthakasela.
Ngiyavuma ukuthi isihloko siyadukisa kancane - ayikho iresiphi ephelele yemenyu yokuzulazula. Amawebhusayithi ahlukile, onke anezimo, ubukhulu nosayizi ohlukile futhi akukwazi ukuqhamuka nendlela eyodwa yokuthola 'iresiphi yokuphumelela'.
Ngeke ngikunikeze iresiphi ephelele yemenyu yakho yokuzulazula, kepha ngizokunikeza imigomo namathuluzi ayisisekelo ongawasebenzisa ukudala imenyu efanelekile yewebhusayithi yakho, nokuthi uzokwazi ukuqhubeka nokuthuthuka ngokuhamba kwesikhathi .
Ukhiye oyinhloko: sebenzisa amagama alungile
Imenyu yokuzula yewebhusayithi yakho ayiyona indawo yokuthi uvule ubuhlakani bakho. Unezikhala ezimbalwa kuphela ongasebenza nazo, futhi ngasinye sazo kufanele uthole isivakashi sakho ukuze sizulazule.
Lokhu kusho ukuthi igama ngalinye, noma isigaba semenyu yakho kufanele sidlale indima ebaluleke kakhulu ekwenzeni kucace ngokuphelele kumfundi wakho ngalokho abazokuthola lapho bechofoza lapho. Uma kungenjalo, akekho ozochofoza kulelo gama.
Lokhu akusho ukuthi kufanele ulahle wonke amagama ajwayelekile owabona cishe kuwo wonke amamenyu. Kwesinye isikhathi uma ungazisebenzisi, amakhasimende angalahleka futhi adideke.
Zama ukusesha amagama afanayo noma amagama ahlobene nawo.
Wazi kanjani uma amagama akho nokuhleleka kwawo kulungile? Ngincoma ukuthi wenze amakhadi amancane anamagama ahlukene, futhi uwahlele ngokoqobo etafuleni lakho futhi ubone ukuthi ahamba kanjani.
Indlela enhle ukuyibona ngokomzimba. Uma kungenzeka, cela imibono kubantu besithathu abangaphandle kwewebhusayithi yakho.
Lapho senza iwebhusayithi, inselelo enkulu kunazo zonke, noma ngabe ungungoti kuyo noma cha, ukuthi kulula kanjani ukuthi sizithathe kalula izinto abanye abaziqondayo ngalokho thina, njengabadali, esikwenzayo kuwebhusayithi.
Okusho ukuthi, ungase ubone i-logic uma usebenzisa ukuhleleka okuthile noma amagama, kodwa abanye abantu bazodideka. Futhi ukuthathe kalula lokho okucabangayo, abanye bacabanga.
Ungakuqeda kanjani lokho kungaqiniseki okunenzondo?
Ake sithi usuyisethile kakade imenyu enkulu yokuzulazula, futhi umhleli wakho (noma wena) useyishicilele kuwebhu. Wazi kanjani ukuthi izilaleli zakho ziyayiqonda futhi ziyayithanda?
Ebuza.
Ngikuchazela ezinye izindlela ongazibuza noma uthole.
Ungaqala ngenhlolovo encane. Ngalokhu ngincoma ukusebenzisa iSurveyMonkey, kungenye yezicelo ezinhle kakhulu zalokhu futhi banamaphakheji wamahhala.
Kunhlolovo elula, buza abafundi bakho ukuthi bafunani lapho bevakashela iwebhusayithi yakho, akunandaba ukuthi indawo yokudlela yakho noma ibhulogi yakho ye-Mexican cuisine (isibonelo), ukuthi bayithola kanjani, futhi uma imenyu yokuzulazula isiza. bayayithola noma cha.
Ubenza kanjani baphendule? Bafumbathise. “Ngabe ufuna ukugcwalisa i-soda yakho kaningi ngendlela ofuna ngayo? Gcwalisa lolu cwaningo ukuze uthole isigqebhezana ”.
Unganikeza isaphulelo, isiphuzo samahhala, into ekhangayo kwabangase babe nokudla kwakho.
Izinketho ezimbalwa zisebenza kangcono
I-Harvard Business Review yashicilela ucwaningo oluthakazelisa kakhulu eminyakeni eyishumi edlule yokuthi abantu bakhetha kanjani maqondana nenani lezinketho ezethulwe kubo. Ucwaningo lusasebenza nanamuhla.
Bahlanganisa amaqembu amabili abantu: omunye wanikezwa amajamu ayisithupha ukuthi akhethe kuwo, kanti omunye wanikezwa amajamu angamashumi amabili nane angakhetha kuwo.
Imiphumela iyamangalisa: abathengi eqenjini elinezinketho eziyisithupha kuphela babezimisele ngo-600% ukuthenga ujamu kuneqembu elinezinketho ezingu-24.
Ngamanye amagama: iqembu elinezinketho eziningi ongakhetha kulo, mancane amathuba okuthi ikhethe okuthile ngo-600%.
Lesi yisibonelo sakudala soMthetho kaHick: isikhathi esisithathayo ukwenza isinqumo siyenyuka njengoba sinezinketho eziningi esingakhetha kuzo. Futhi ekhasini lewebhu, lokhu kungukufa.
Mayelana nalo mthetho, kunolunye ucwaningo olwenziwa yiChartbeat, oluthole ukuthi ngaphezu kwesigamu sabavakashi bakho bazoshiya iwebhusayithi yakho ngemva kwemizuzwana eyishumi nanhlanu noma ngaphansi. Wow, awukwazi ukuchitha isikhathi sabo.
Esikhundleni semenyu yokuzulazula enezinketho eziyishumi nambili, enemiphumela eminingi ye-accordion noma eyehlayo, phakathi kokunye, njll., zikhawulele kuzinketho ezimbalwa ezibaluleke kakhulu zebhizinisi lakho.
Ungawalayishi kakhulu amamenyu akho: uzolahlekelwa kakhulu.
Akunakwenzeka ukukutshela ukuthi zingaki izinto ezimbalwa kakhulu noma eziningi kakhulu. Kuzodingeka wenze izivivinyo ukuze uthole efanelekile yebhizinisi lakho.
Mhlawumbe umklami wakho, noma wena ngokwakho, ubonile ukuthi amamenyu okudonsela phansi noma amamenyu e-hamburger (lawo angabonakali, futhi aboniswa kuphela ngokuchofoza isithonjana, ngokuvamile imigqa emithathu) angaba wusizo ezigabeni zokupheka, ngoba isibonelo.
Kodwa njengoba ngike ngakutshela ngaphambili: kufanele ucabangele umbono womfundi wakho ngaphambi kokwenza lokho. Ikhasi lakho lokudlela lenzelwe izivakashi zakho, hhayi wena. Yize kwesinye isikhathi ungazithandi izinto ezisebenzayo.
Lapho ikhasi lakho lewebhu lilayisha, akudingeki ukuthi lize libonakale kunoma ngubani ukuthi kukhona imenyu yokudonsela phansi noma efihlwe ngaphakathi kwenkinobho yemenyu enkulu noma igama. Akubona bonke abomdabu bedijithali.
Kwabanye abantu kungadida noma kucasule ukuba nezinketho kokukhethwa kukho abakwethuliwe, futhi abaningi balaba bantu bazodela bahambe.
Kwesinye isikhathi ukudala ikhasi elinazo zonke izinto ezinesithombe nenkinobho kusebenza kakhulu kunemenyu yokudonsela phansi, ngokwesibonelo.
Uma izithameli zakho ezibhekiswe kuzo zincane endaweni yakho yokudlela, ungahle ungabi nale nkinga.
Musa nje ukubuza: hlola amakhasimende akho
Ngaphezu survey, kuhle kakhulu inhloli izivakashi zakho.
Kunamathuluzi akwenzayo futhi ungakhiqizela izinto ezimbili eziyigolide elimsulwa kuwe njengomnikazi, kanye nomklami wakho: amamephu okushisa nokurekhodwa kwalokho okwenziwa izivakashi zakho ekhasini lakho.
Ithuluzi elingcono kakhulu, ngaphandle kokungabaza, i-HotJar: irekhoda umsebenzi kuwebhusayithi yakho phakathi nenkathi ethile yesikhathi, bese ikubonisa kahle lapho abantu bechofoza khona nokuthi kangaki, ngokubukeka ... esikwaziyo njengemephu yokushisa .
Iphinde iqophe amaseshini aphelele ezivakashi zakho: uzobona ngesikhathi sangempela ukuthi zifunda kanjani, nini pheqa, futhi bahamba nini, njll. Ngale ndlela uzokwazi uma imenyu yakho yokuzulazula isebenza ... phakathi kwezinye izinto eziningi okungenzeka ubukade ubungazifuni.
Ithuluzi limahhala, nakuba linezinguqulo ezikhokhelwayo ezithakazelisayo kakhulu.
Isiphetho: kuncane okungaphezulu
Kunemiklamo eminingi yemenyu yakho yokuzula: okwehliswayo, i-hamburger, amamenyu amakhulu we-mega, njll.
Kepha, yize kukhona ukuhlukahluka nokubabazeka okuningi, ucwaningo lukhombisa ukuthi okusemqoka ukuthi kube lula, kunganiki isivakashi isikhathi, nokunikwa lokho okubaluleke kakhulu.
Futhi-ke: babuze… noma ubahlole.