“Ukhokhela ukuhlukunyezwa kwezilwane uma uthenga imikhiqizo ehlolwe ezilwaneni”
Izikhathi eziningi ekuphileni kwansuku zonke, thina ngokwethu, ngokungazi nangokungathandi, sisekela unya. Ubani ongakaze ezwe nge-Procter & Gamble, engakayithengi imikhiqizo yayo?
“Imfihlo yangempela yokunqoba kwabesifazane!” - simemezela kithi isikhangiso "semfihlo" yesiqedaphunga esikhiqizwe yi-Procter and Gamble. Konke bekuzolunga, kodwa akukho sikhangiso salesi siqedaphunga, nanoma yisiphi esinye, akulona igama mayelana nemfihlo embi yale nhlangano yamazwe ngamazwe - ukuhlolwa okunonya ezilwaneni.
I-Procter & Gamble ibulala okungenani izilwane ezingu-50000 ngonyaka - ukuze wenze izinguqulo ezintsha, ezithuthukisiwe kancane ze-washing powder, i-bleach, noma ezinye izindlela ezingabalulekile neze. Kungakhathaliseki ukuthi kungase kuzwakale kwesabeka kangakanani, kodwa enkathini yethu eqhubekayo, enkulungwaneni yesithathu yeminyaka, indlela yokugeza amapayipi amanzi ibaluleke kakhulu kunokuphila komuntu ophilayo.
Lapho ishampu ye-Head & Shoulders noma i-Pantin Pro V ingena emehlweni ethu, sisheshe siyigeze lelo drop elincane eliphuma emehlweni ethu ngoba sizizwa singakhululekile. Kodwa le shampoo ilimaze esinye isidalwa esiphilayo nangaphambili, futhi kakhulu kunawe. Uthole ithonsi elincane, futhi ithisipuni yonke yeshampu yathelwa esweni likanogwaja oyi-albino. Uyigezile, futhi unogwaja wayengenayo indlela yokuqeda lolu ketshezi oluvuthayo, olubonakalayo: okokuqala, akanalo ukukhishwa kwezinyembezi, futhi okwesibili, wayengenakunyakaziswa. Lapho iso livutha, ngisho umzuzu ubonakala sengathi ingunaphakade. Khonamanjalo, unogwaja une shampoo esweni lawo amasonto amathathu… Ezinye izilwane ziphuka iqolo nezintamo lapho zizama ukugqashula futhi zibaleke. Lobu bubi bubizwa ngokuthi i-industrial Draize test.
Lesi sikhangiso sihlale sigcizelela ukuthi abantu abangawusebenzisi umshini wokuwasha izitsha waseFairy baphuthelwa okuningi. (isikhathi, ithuba lokuzijabulisa, imali, njll.). Mhlawumbe, noma kunjalo, laba bantu "abangakathuthuki", ngaphandle kokuqaphela, benza into enhle ezilwaneni: abathengi "i-Fairy" futhi ngaleyo ndlela abasekeli "ukuphakelwa" okuphoqelelwe kwamagundane nezingulube ze-Guinea nge-detergent yokugeza izitsha. Uma udla ukudla okunzima kakhulu, uba nobunzima esiswini, kwesinye isikhathi uze uphuze umuthi wokuthuthukisa ukugaya. Ungacabanga ukuthi kuzokwenzekani kuwe uma othile ekujova ilitha "Inganekwane" ngophenyo?!
I-comet powder ithi "Sebenzisa ngamagilavu" ngoba ibangela ukucasuka kwesandla. Ukucasuka nje kwesikhumba sezandla kubangela ubuhlungu nokungahambi kahle. Futhi cabanga ukuthi onogwaja, izingulube, izinja, amakati abahlangabezana nakho lapho besusa isikhumba sabo futhi begcoba yona kanye le "Komet" emanxebeni abo. Khumbula ubuncane bakho: ukuthi wawukhala kanjani lapho uwe endaweni egandayiwe futhi ulimaza amadolo akho. Akekho kuphela owahlikihla okokuhlanza amapayipi emanxebeni akho.
Ngonyaka owesabekayo, odabukisayo ka-1937, phakathi nokuphenywa kwabantu ababeboshwe bengenacala, ukuhlukunyezwa okulandelayo kwasetshenziswa: isiboshwa sifakwe ekamelweni eligcwele isisi esinukayo wangadedelwa waze wavuma icala angalenzanga. Futhi i-Procter & Gamble ivalela izilwane emabhokisini agcwele umhwamuko wemikhiqizo ezihlolwayo. Imidlwane, amakati, onogwaja balwa ngobuhlungu futhi kancane kancane bayancisha umoya. Kungakhathaliseki ukuthi i-Myth powder kanye ne-conditioner ye-Lenore zisha kangakanani zinikeza ilondolo, kungakhathaliseki ukuthi uzizwa uqiniseka kangakanani ngemva kokusebenzisa i-Secret deodorant, kufanele wazi ukuthi izidalwa eziphilayo ezingenacala zafa ngenxa yalawa phunga.
Namuhla, umphakathi uya ngokuya ubhikishela isihluku esinjena. I-Procter & Gamble, engafuni ukulahlekelwa abathengi, ilokhu ithi ifuna ukumisa ukuhlolwa kwezilwane, ize izimemezele njengomholi emhlabeni wonke ocwaningweni olunobuntu. Kodwa aziqhubeki ngaphezu kwezithembiso ezingenalutho, izinombolo ziyazikhulumela: ezinsukwini ezi-5, inkampani isebenzisa imali eningi ekukhangiseni kunaleyo eyisebenzise ekufundeni izindlela zokuhlola ezinobuntu eminyakeni eyi-10. Ngaphezu kwalokho, i-Procter & Gamble ifihla ngokucophelela inani eliqondile lezisulu zezilwane zayo.
2002 - I-England iba yizwe lokuqala emhlabeni ukuvimba ukuhlolwa kwezilwane ukuhlola ukuphepha kwezimonyo. Kusukela ngo-2009, ukuhlolwa kwezilwane zezimonyo kuvinjelwe e-European Union Kusukela ngo-2013, uMkhandlu WaseYurophu wethula ukuvinjelwa kokungeniswa kwezimonyo ezihlolwe izilwane eYurophu.
IGreat Britain yenza isinqumo esinjalo sobuntu ngisho nangaphambi kwalokho - ngo-1998. Izinkampani ezingaphezu kuka-600 emhlabeni jikelele aziyihloli imikhiqizo yazo ezilwaneni. Abanye babo kusukela ekuqaleni basebenzisa izindlela zobuntu kuphela zokuhlola izithako kanye nemikhiqizo (amasiko amaseli, amamodeli wekhompyutha), abanye babevame ukuhlolwa ezilwaneni, bese bethatha isifungo esiqinile sokuthi ngeke baphinde balimaze noma yisiphi isidalwa esiphilayo. Izinga lezimpahla zalezi zinkampani ngokuvamile alikho ngaphansi kwekhwalithi ye-Procter and Gamble.
Uma uthenga imikhiqizo yalezi zinkampani, uthi “Yebo” kokuhlangenwe nakho kwesimanje, okunobuntu nokuthembekile. Ngasikhathi sinye, ubhekene nengwadla ezinkampanini ezinonya, ezivilaphayo ezifana ne-Procter & Gamble endaweni esengozini kakhulu - ku-akhawunti yasebhange.
Khumbula ukuthi lonke ibhokisi le-Ariel noma i-Tide olithengayo, iphakethe ngalinye le-Tampax noma i-Allway, wonke amashubhu e-Blend-a-Honey axhasa ngezimali ukuhlolwa kwezilwane ezinonya nezingenangqondo.
Uma uthenga imikhiqizo ye-Procter & Gamble, usiza ukumisa ukuphefumula kwabafowethu abancane unomphela, futhi uma uthenga imikhiqizo ezinkampanini eziziphatha kahle, usiza ekunqandeni unya.
*I-World Procter & Gamble Protest Day ibanjwe njalo ngoMgqibelo wesi-3 ngoMeyi kusukela ngo-1997.