Izinto ezihambisanayo
Iminyaka engu-25, inkampani ayizange ikhiqize izimonyo namakha kuphela, kodwa futhi ilwa nomdlavuza webele ngenkuthalo emhlabeni jikelele.
NgokweWorld Health Organization, umdlavuza wamabele uwuhlobo oluvame kakhulu kwabesifazane. Ngo-2011, ngokwezibalo zezibalo zezempilo emhlabeni wonke, abantu abangaphezu kwesigamu sesigidi sobulili obuhle babulawa yilokhu. Isikhathi eside, babengafuni ukukhuluma ngokukhululekile ngalesi sifo, futhi zazingekho izinsiza ezanele zokucwaninga okufanele.
UWilliam Lauder, uFabrizio Freda, u-Elizabeth Hurley, amaNxusa omkhankaso womhlaba wonke, kanye nabasebenzi baka-Estée Lauder
Lokho kwashintsha ekuqaleni kwawo-90s lapho u-Evelyn Lauder kanye nomhleli oyinhloko we-SELF u-Alexandra Penny bethola umqondo womkhankaso womdlavuza webele futhi beza neribhoni eliphinki. Konke kwaqala ngokufundiswa ngobuningi nokusatshalaliswa kwamaribhoni ezitolo zomkhiqizo emhlabeni jikelele. Ngokuhamba kwesikhathi, lo mkhankaso wafinyelela ezingeni lomhlaba wonke futhi wathola ukukhushulwa kwendabuko. Isibonelo, minyaka yonke u-Estée Lauder ukhanyisa izindawo ezikhangayo ezidumile nge-pink ukuze adonsele ukunaka emisebenzini yabo. Phakathi nawo wonke umsebenzi wesenzo, izakhiwo nezakhiwo ezidumile ezingaphezu kwenkulungwane zaqokonyiswa, futhi iribhoni ebomvana yaphenduka yaba uphawu lwempilo yebele.
“Ngiyaziqhenya ngokuba yingxenye yeqembu eselivele lenze izinto eziningi ngendlela efanayo. Siqoqe imali engaphezu kwezigidi ezingu-70 zamaRandi, okukhishwe izigidi ezingu-56 zamaRandi ukuxhasa ozakwabo bocwaningo lwezokwelapha abangama-225 abavela ku-Breast Cancer Research Foundation emhlabeni wonke. Phakathi kokunye, sakha umuthi wokugomela umdlavuza webele osakhula, sethula uhlelo lokubhekana nokukhubazeka kwengqondo ngemva kokwelashwa komdlavuza webele, futhi sakha indlela esekelwe egazini yokuxilonga ama-metastases nokuqapha impendulo yokwelashwa, ”kusho u-Elizabeth Hurley, inxusa lomkhankaso womhlaba wonke.