Ngo-Okthoba ngokwesiko kumenyezelwa eRussia njengenyanga yokulwa nomdlavuza webele. Ngosuku lokuqala koMkhankaso, isakhiwo esidumile seTSUM sizokhanyiswa ngokukhanya okubomvana. Lokhu kuzokwenzeka ngehora le-19. Ngasikhathi sinye, umlingisi odumile u-Elizabeth Hurley uzomemezela ukuvulwa ngokusemthethweni ngaphakathi kwesitolo somnyango. Wonke umuntu uzokwazi ukubona inkanyezi kusihlwa, futhi ngesikhathi esifanayo abe yingxenye Yomkhankaso.
Ukunikeza usizo akusizi nje kuphela isisekelo, kodwa futhi kubahlanganyeli. Labo abanentshisekelo bangathenga noma yimiphi imikhiqizo yohlobo lwe-Estee Lauder, Clinique, DKNY, La Mer - imali etholakala ngokuthengiswa kwabo izodluliselwa e-Federal Breast Center yoMnyango Wezempilo waseRussia Federation ukuze kuthuthukiswe ukuhlolwa (izifundo eziphephile ze abantu abavumela ukutholwa kwama-pathologies ahlukahlukene) kanye namanethiwekhi ezikhungo ezifanele. U-Elizabeth Hurley uzosayina mathupha ukuthengwa okwenzelwe iphromoshini.
Eyasungulwa ngo-1993 ngu-Evelyn Lauder, i-Breast Cancer Research Foundation ezimele, engenzi nzuzo ixhasa ucwaningo lomtholampilo nolofuzo. Kusukela yasungulwa, iSisekelo sesizuze imali engaphezu kwezigidi ezingama- $ 315. Le mali izosekela ososayensi emanyuvesi aphezulu nasezikhungweni zezokwelapha zesayensi emhlabeni wonke lapho kwenziwa khona ucwaningo ngomdlavuza webele, futhi lokhu ngokungangabazeki kuzoholela ekwakhiweni komuthi kungekudala.