Uma abantu abaningi becabanga nge-vegan activism, babona umbhikishi othukuthele noma i-akhawunti yenkundla yezokuxhumana enokuqukethwe okunzima ukukubuka. Kodwa ubushoshovu bufika ngezindlela eziningi, futhi ku-Roxy Velez, kuwubuciko bokuxoxa indaba obupopayi.
“Istudiyo sasungulwa ngenhloso yokuthi sibe neqhaza ezinguqukweni ezinhle emhlabeni, hhayi kubantu kuphela, kodwa nasezilwaneni nomhlaba. Siqhutshwa umgomo wethu ohlanganyelwe wokusekela inhlangano ye-vegan efuna ukuqeda konke ukuhlupheka okungadingekile. Kanye nawe, siphupha ngezwe elinomusa nelinempilo!
UVelez waqala waba yi-vegan ngenxa yempilo yakhe wabe esethola uhlangothi lwesimilo ngemuva kokubuka amadokhumentari ambalwa. Namuhla, kanye nomlingani wakhe uDavid Heydrich, uhlanganisa izinkanuko ezimbili estudiyo sakhe: ukwakheka kokunyakaza kanye ne-veganism. Ithimba labo elincane ligxile ekuxoxeni izindaba ezibukwayo. Basebenza nemikhiqizo ezimbonini ze-vegan, ezemvelo nezisimeme.
Amandla okuxoxa indaba opopayi
NgokukaVelez, amandla okuxoxa izindaba ezipopayi ze-vegan asekufinyeleleni kwakho. Akuwona wonke umuntu ozizwa ekwazi ukubuka amamuvi namavidiyo mayelana nonya lwezilwane embonini yenyama, okuvame ukwenza lawa mavidiyo angasebenzi.
Kodwa ngokugqwayiza, ulwazi olufanayo lungadluliswa ngendlela engaphazamisi kakhulu futhi engashubeki kangako kubabukeli. U-Vélez ukholelwa ukuthi upopayi nesakhiwo sendaba esicatshangelwe kahle “sithuthukisa ithuba lokudonsa ukunaka futhi sizuze izinhliziyo zezethameli ezingabaza kakhulu.”
NgokukaVeles, opopayi bahlaba umxhwele abantu ngendlela ingxoxo noma umbhalo ojwayelekile ongabakhathazi ngayo. Sithola u-50% wolwazi olwengeziwe ngokubuka ividiyo kunombhalo noma enkulumweni. U-93% wabantu ukhumbula ulwazi abalunikezwe bona ngokuzwakalayo, hhayi ngendlela yombhalo.
Lawa maqiniso enza ukuxoxa indaba opopayi kube ithuluzi elibalulekile uma kuziwa ekuthuthukiseni ukunyakaza kwamalungelo ezilwane, kusho uVeles. Indaba, umbhalo, isiqondiso sobuciko, idizayini, upopayi nomsindo kufanele kucatshangelwe kucatshangelwa izethameli eziqondiwe kanye nendlela yokuthola umlayezo “ngokuqondile futhi ngokuqondile kunembeza nezinhliziyo”.
U-Vélez ukubonile konke kusebenza, embiza ngochungechunge lwamavidiyo e-CEVA ngelinye lamaphrojekthi akhe ahlaba umxhwele kakhulu. I-CEVA Centre, okuhloswe ngayo ukukhulisa ithonya le-vegan Advocacy emhlabeni jikelele, yasungulwa nguDkt. Melanie Joy, umbhali we-Why We Love Dogs, Eat Pigs, and Carry Cows, kanye no-Tobias Linaert, umbhali we-How to Create a Umhlaba weVegan.
U-Vélez ukhumbula ukuthi yilo msebenzi owamvumela ukuthi axhumane nabantu abakude ne-vegan, ukuba nesineke kakhudlwana futhi aphumelele ekusabalaliseni izindinganiso ze-vegan. "Sisheshe sabona imiphumela lapho abantu besabela ngendlela engavikelekile futhi evuleleke kakhudlwana emcabangweni wokusekela noma ukwamukela indlela yokuphila enomusa," engeza.
Ukugqwayiza - ithuluzi lokumaketha le-vegan
U-Veles futhi ukholelwa ukuthi ukuxoxwa kwezindaba opopayi kuyithuluzi elikahle lokuthengisa lebhizinisi le-vegan nelizinzile. Uthe: “Ngihlale ngijabula lapho ngibona izinkampani eziningi ze-vegan zikhangisa amavidiyo azo, kungenye yamathuluzi amakhulu ukuzisiza ziphumelele futhi ngelinye ilanga zishintshe yonke imikhiqizo yezilwane.” I-Vexquisit Studio iyakujabulela ukusebenza nemikhiqizo yezentengiso: “Okokuqala, sijabula kakhulu ngokuthi le mikhiqizo ikhona! Ngakho-ke, ithuba lokubambisana nabo lingcono kakhulu.”