Okuqukethwe
Ngemuva kwempumelelo engaphumelelanga, cishe eminyakeni emithathu eyedlule, namuhla umqondo ubuya ngokumangazayo, njengendlela yokuqinisekisa ukusinda kwamabhizinisi amaningi embonini yokudla kanye nokwethulwa kwamanye.
Vele, silapha ukukutshela ukuthi basebenza kanjani nokuthi yibaphi abahlinzeki abahle kakhulu bale nsizakalo. Amagama ahlukahlukene: emakhishini efwini, emakhishini emimoya, emakhishini lafihliwe, emakhishini langakhona…
Umqondo awumusha njengoba abanye becabanga. Lesi simiso sebhizinisi sivele ngonyaka we-2018, ngaphandle kwesasasa elikhulu kosomabhizinisi abasemkhakheni wokudla, abangazitholanga izinzuzo ezenza namuhla leli bhizinisi libe yimpumelelo emakhishini asemafwini.
Kepha ngo-2020, imikhawulo ebekwe yinkinga yezempilo, ethinte kakhulu imikhakha yamahhotela nezindawo zokudlela, amakhishi ayizipoki abukeka njengenye indlela esemthethweni futhi ekhethwayo, yokwakhiwa kwamabhizinisi amasha, ukuvulwa kabusha kwamanye noma ukwandiswa kwezinsizakalo ezifana ukulethwa.
Yini amakhishi amafu?
Empeleni, amakhishi ayizipoki ayizikhala zokuthuthukisa umsebenzi wendawo yokudlela, kepha ngaphandle kwengqalasizinda yokusebenzela amakhasimende ubuso nobuso.
Inhloso ukunikela ngendawo, efakwe zonke izinto zobuciko, imishini, amathuluzi namathuluzi, adingekayo ukuze kukhiqizwe imikhiqizo yokudla, ezolethwa ekhaya, ngokujwayelekile ipulatifomu yezobuchwepheshe evela eceleni, njenge-UberEats noma i-DoorDash, ukusho ezimbalwa ezaziwayo.
Ngoba umqondo uqhubeka njalo, kusenokudideka namanye amamodeli okuthi, noma engakhombisa ukufana okuthile, awameleli ukuthi liyini ikhishi lesipoki. Kuyindaba ye- "Izindawo zokudlela ezibonakalayo", okungewona neze amakhishi abonakalayo, noma efwini, noma izipoki.
Amakhishi omoya, empeleni, awodwa awalutho. Azilutho nje kuphela oluchungechunge lwamakhishi, atholakala ngaphakathi kwesakhiwo esifanayo, futhi alungele ukusetshenziswa yilabo abawadingayo.
Imvamisa imodeli ihlelwe ngezinto ezintathu eziyisisekelo:
- Indawo yokudlela, noma uphawu, olune-Know-How edingekayo yokulungisa isidlo, iresiphi noma umuzwa nje nokuthinta okuyimfihlo ukulungiselela uhlobo oluthile lokudla.
- Ikhishi lesipoki: le yinkampani ethathe isakhiwo, indlu noma impahla enkulu ngokwanele ukuthi ingahlala inombolo ethile yezindawo zasekhishini, ezimele, eziphelele, nazo zonke izinto zakudala, amathuluzi nemishini edingekayo ukulungiselela. yazo zonke izinhlobo zokudla.
- Umsabalalisi wezobuchwephesheIpulatifomu enethuba lokwakha ukuxhumana phakathi kwamakhasimende okuphela nendawo yokudlela noma umkhiqizo, ukuthumela ama-oda ngokushesha nangesikhathi esifanele, nokuphatha ukuqoqwa egameni lendawo yokudlela emelwe, ngesivumelwano esisayinwe ngaphambilini.
Laba bahlanganyeli abathathu kule modeli yebhizinisi abafani ngaso sonke isikhathi. Umkhiqizo wePizza "Okwethu", ngokwesibonelo, ungasebenzisa amakhishi wesipoki kusuka ku- "Amakhishi ku-Cloud SL", NgoMsombuluko, uLwesithathu nangoLwesine. NgoLwesibili, ngoLwesihlanu nangoMgqibelo, sebenzisa amakhishi e- “Ama-DarkKitchens ”, ngoba indawo elikuyo inamasu amaningi kumakhasimende ajwayele ukubeka ama-oda ngalezo zinsuku.
Ngezinsuku lokho "Okwethu" ayisebenzisi izakhiwo ezivame ukuqasha ku- “Amakhishi akwi-Cloud SL ”, Izitsha zezinye izindawo zokudlela, izitolo zamakhekhe, amabhikawozi, njll. Zilungiswa lapho.
Ngakho-ke, ngakolunye uhlangothi, ikhishi lesipoki njengento, noma njengokufakwa okungabodwa, limane nje liyindawo efanelekile yokupheka, okumele isetshenziswe kuphela idinga ukuthola kuleyo ndawo abantu abaphethe ukupheka kanye nezithako ezidingekayo ukwenziwa kwezitsha. .
Kepha amakhishi ezipoki, njengomqondo webhizinisi futhi njengeyunithi yokukhiqiza, adinga ukubamba iqhaza kwabanye abalingisi, ukulungisa isixazululo esiphelele, okuyikho okubizwa empeleni ngokuthi yikhishi lesipoki noma ikhishi efwini.
Kungani amakhishi amafu eheha namuhla?
Amakhishi e-Ghost athola indawo ngejubane elikhulu ngo-2020, ngokungangabazeki ngenxa yezimo ezibekwe yilo bhubhane. Ngaphandle kwesimo esiphuthumayo sezempilo, kungenzeka ukuthi ukuqhutshwa kwamakhishi efwini bekuzohamba kancane.
Izindawo zokudlela ziphoqa ukuthi zisebenze ngamanani ancishisiwe, futhi amakhasimende aya ngokuya eqaphela lapho edlela. Amakhishi e-Ghost ayindlela yokudlela yokuguqula lezi zingqinamba zibe ngamathuba, kusizakale ukuqhuma kwama-oda wokulethwa, ngaphandle kokuthwala izindleko ezihleliwe zendawo yokudlela engasoze yagcwala.
Ngokuvamile, amakhishi wesipoki anikela ngezinzuzo eziningi. Ezinye zazo yilezi:
- Ikhanda eliphansi: kule modeli yebhizinisi akudingekile ukuthi utshale ifenisha, umhlobiso, izindleko zemenyu zokuphrinta…
- Izikhathi zokuvula ngokushesha- Amakhishi we-Ghost adinga nje ukuqasha indawo ayidingayo, ngesikhathi esilinganisiwe, okwenza iphimbo lenzeke ngobusuku obubodwa.
- Induduzo: izindawo zokudlela zingasebenza ngokunethezeka, zikhokhela kuphela isikhathi esizosisebenzisa empeleni.
- Ukuvumelana nezimo- Amakhishi wefu angakwazi ukuzivumelanisa ngokukhululekile nezimo zemakethe ezishintshayo noma okuthandwa ngamakhasimende.
Uvula kanjani ikhishi lesipoki?
Manje njengoba usuyazi ukuthi yini, nokuthi yini ongayizuza ngekhishi efwini, usukulungele ukuhlola izinketho ezikunikezwa yimakethe. Sikhethe amanye amasayithi azokwenza indlela yakho ibelula:
Umnyango Wekhishi
NgeThe Kitchen Door ngeke kudingeke uhambe idolobha lakho uyofuna amakhishi ayizipoki akulungele ukukuqasha indawo yawo. Udinga kuphela ukubhalisa indawo okuyona - ikhodi yeposi noma idolobha - ngenjini yokusesha elula futhi esebenzayo, futhi leli sayithi elisebenzayo lizokunikeza imininingwane ngawo wonke amakhishi ezipoki aseduzane ukuze uqale ibhizinisi lakho.
Umhubhe Wokudla
Manje lokho, uma umbono wakho ukuthi ube nebhizinisi lakho lesipoki, ngaphezu kwendawo yakho yokudlela, iFood Corridor iyona ndlela engcono kakhulu ongayikhetha. Bazonakekela ukuphathwa nokuphathwa kwezikhala zakho, ukuze unakekele ibhizinisi lakho kuphela.
UCuyna
Ekugcineni, uCuyna ukukunikeza ikhishi lesipoki olidingayo, lapha ezweni lakho. Kuyinethiwekhi yamakhishi aklanyelwe ukuthi amabhizinisi endabuko akwazi ukushintshela kule modeli entsha, anciphise izindleko zokutshala imali futhi azenze zivumelane nezimo ezingalindelekile, njengalezi esibhekene nazo manje ngesikhathi sezimo eziphuthumayo zezempilo.