Kusukela yasungulwa ngo-1994, i-MAC AIDS Foundation inikele ngemali engaphezu kuka-US $ 57 million ezinhlanganweni emazweni angu-180 emhlabeni jikelele. Inguqulo ka-2010 ye-Viva Glam ibizwa ngokuthi From Our Lips. Ama-shades amabili - opinki okhilimu nobomvu obujulile - amelwe ama-divas amabili - uCyndi Lauper no-Lady GaGa. Manje uVika Gazinskaya uzojoyina lezi zinkanyezi.
"Sibe ngabangane noVika isikhathi eside, sisekela imibukiso yakhe, sisondelene kakhulu nomoya we-Vika Gazinskaya brand," kusho u-Valeria Filippova, umculi oyinhloko wezimonyo ku-MAC eRussia. Ngakho-ke lapho ozakwethu baseNew York bephakamisa ukucabanga 'ngochwepheshe bezinkanyezi' owayezosekela uSuku Lwengculazi, akekho owayenokungabaza - kungaba nguVika kuphela."
“Ngiyayithanda i-MAC, ngakho ngavuma ngenjabulo ukusekela lesi sinyathelo,” kuvuma umklami ngokwakhe.