Indaba engachazeki kaBaskin Robbins

AbakwaRobbins bakhulela endlini enechibi elimise okwe-ayisikhilimu. UJohn wayekwazi ukuthola “u-ayisikhilimu omningi kakhulu” futhi wayezimisele ukuqhubeka naleli bhizinisi lomkhaya elingenisa imali enkulu. UJohn uyakhumbula: “Abantu abaningi bacabanga ukuthi ukusungula ukunambitheka kuka-ayisikhilimu kungaba iphupho kunoma ubani, kodwa lapho ngifunda okwengeziwe ngemiphumela yempilo ka-ayisikhilimu, kulapho ngifunda okwengeziwe ngendlela izinkomo ezaphathwa ngayo, kwaba kuncipha ubumnandi engangibuthola. okuningi ngikutholile. ekhathazekile. Ngazizwa ngisempambana-ndlela. Ngakolunye uhlangothi, ngangifuna ukujabulisa ubaba, futhi ngokuqinisekile wayefuna ngilandele ezinyathelweni zakhe futhi ngolunye usuku ngihole inkampani. Kwakuyindlela esobala nenenzuzo, kodwa ngakolunye uhlangothi, ngaba nomuzwa wokuthi kufanele nginikele futhi ngibe usizo.”

Ekugcineni uRobbins waqoqa, wahlangana nomkakhe, futhi ndawonye bakha indlwana esiqhingini esincane esingasogwini lwaseCanada lapho babetshala khona ukudla futhi bephila ngamaRandi angu-500 ngonyaka. Ngaleso sikhathi baba nendodana, bayiqamba ngokuthi u-Ocean. Ngikhumbula ngithi kubaba: “Lalela, baba, siphila ezweni elihlukile kunalelo owakhulela kulo.” Imvelo yonakaliswa kakhulu yimisebenzi yabantu. Igebe phakathi kwabacebile nabangenalutho liya likhula. Siphila ngaphansi kosongo lwenhlekelele, futhi nganoma isiphi isikhathi into engacabangeki ingenzeka.” 

Uyise wayejabule. Ingahamba kanjani nje indodana yakhe okuwukuphela kwayo? URobbins wakhishwa inyumbazane ngumndeni kanti uyise wagcina esedayisa inkampani. Kodwa uRobbins akazisoli. “Mina nomkami uDio sesishade iminyaka engu-52 futhi besilokhu sidla ukudla kwezitshalo sonke leso sikhathi. Lezo zinqumo ezimbili - ukushada naye nokudla i-vegan - yizinto engingazisoli ngazo umzuzwana."

Ngemva kweminyaka yokuphila kwe-vegan egxile ekuzindleni, u-Robbins washicilela i-Diet for a New America yokuqala edayisa kakhulu ngo-1987. Le ncwadi ichaza imithelela yesimilo, indawo ezungezile kanye nempilo yokufuywa kwezilwane, kanye no-ayisikhilimu wobisi kuyingxenye yale nselelo yomhlaba wonke. Naphezu kokugxeka kwalencwadi ngokuqondile imboni yobisi—imboni efanayo neyayisekela ibhizinisi likayise—ngokuxakayo, yamsindisa ngokuhamba kwesikhathi. Ngokusho kukaRobbins, ubaba wakhe, njengoba efa, wafunda le ncwadi futhi washintsha ngokushesha ukudla kwakhe. URobbins Sr. waphila eminye iminyaka engama-20. 

Ngesikhathi u-Baskin Robins enquma ukwenza i-vegan ice cream, u-Robbins wathi, “Ngingasho ukuthi inkampani ikwenzile ngoba ibone ukuthi ukudla okusekelwe ezitshalweni kuyikusasa. Lokhu bakwenza ngoba befuna ukuqhubeka nokwenza ibhizinisi nokwenza imali, futhi babona kudlondlobala ukuthengiswa kwemikhiqizo yamakhambi. Umsoco osuselwe ezitshalweni usuphenduke amandla angenakuvinjwa futhi wonke umuntu emhlabeni wokudla uyaqaphela. Futhi lezo yizindaba ezinhle kakhulu kuyo yonke impilo kulo mhlaba omuhle.”

Njengamanje uRobbins uphethe iFood Revolution Network, okuyinhlangano elwela amalungelo ezilwane, nendodana yakhe u-Ocean. Inhlangano isiza abantu ukuthi basebenzise indlela yokuphila esekwe ezitshalweni ukubuyisela impilo nokwenza ngcono impilo yomhlaba. 

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