I-snowboarding iyintshiseko, umsebenzi wempilo, ubizo futhi ngesikhathi esifanayo uthando olukhulu. Bacabanga kanjalo abangani abathathu basedolobheni laseFrance i-Clermont-Ferrand, bakha ngo-2008 uhlobo lwezingubo zemidlalo i-Picture Organic. UJeremy, uJulien noVincent bebengabangani kusukela ebuntwaneni, begibela ama-skateboard emigwaqweni yedolobha kanye ne-snowboarding ndawonye, bephumela ezintabeni. UJeremy wayengumakhi wezakhiwo owaklama ibhizinisi lomndeni, kodwa wayephupha ngebhizinisi lakhe elihlobene nokusimama kanye nemvelo. UVincent wayesanda kuphothula eSikoleni Sokuphatha futhi wayelungiselela isimiso sakhe somsebenzi ehhovisi. UJulian wasebenza eParis ekukhangiseni iCoca-Cola. Bobathathu bahlanganiswa uthando lwesiko lomgwaqo - babukela amafilimu, balandela abagijimi abaphefumulela ukudalwa komugqa wezingubo. Umgomo oyinhloko owakhethwa ngazwi linye kwaba ubungane bemvelo nokusebenza ngezinto ezisimeme. Lokhu kwakha isisekelo hhayi kuphela ekudalweni kwamamodeli wezingubo, kodwa kulo lonke ibhizinisi lilonke.
Abafana bavula "indlunkulu" yabo yokuqala esakhiweni senkonzo yemoto. Akuzange kuthathe isikhathi eside ukuvela negama: ngo-2008, kwakhululwa ifilimu ekhuluma nge-snowboarding. "Isithombe Lesi". Bathathe Isithombe kuso, bangeza umqondo obalulekile we-Organic - kwase kuqala ukuzijabulisa! Umqondo wokukhiqiza wawucacile: abafana bakhetha izinto ezingcono kakhulu ezithinta imvelo, bakha umklamo wabo oyingqayizivele, owagqama ngemibala engavamile kanye nekhwalithi enhle. Ububanzi bezingubo buye bandiswa kancane kancane, ngayo yonke imikhiqizo eyenziwe ngo-100% wezinto ezigaywe kabusha, eziphilayo noma ezitholakala ngokufanele. Umqondo wawulula: sigibela izintaba, siyayithanda futhi siyazisa imvelo, siyayibonga ngomcebo wayo, ngakho-ke asifuni ukuphazamisa ibhalansi yayo futhi silimaze i-ecosystem yoMhlaba.
Ngo-2009, abadali be-Picture Organic bazungeza i-Europe ngeqoqo lokuqala. E-France naseSwitzerland, imikhiqizo yomkhiqizo kanye namagugu kwakunomdlandla. Ngalowo nyaka, Isithombe sethule iqoqo lokuqala lezingubo zangaphandle ezenziwe kabusha ze-polyester. Ekupheleni konyaka, abafana base bevele behambisa izingubo zabo ezitolo ezingu-70 eFrance naseSwitzerland. Ngo-2010, brand isivele ithengiswe eRussia. I-Picture Organic ibilokhu ibheka izinto ezintsha zokukhiqiza izinto ezivumelana nemvelo kakhulu futhi ngesikhathi esifanayo izinto ezipholile ngempela.
Ngo-2011, esigabeni seqoqo lesithathu lasebusika, kwacaca ukuthi ingakanani indwangu esele ngempela esele ngemva kokukhiqizwa. Le nkampani yanquma ukusebenzisa lezi zicucu futhi yenze izindwangu zamabhantshi e-snowboard kuzo. Uhlelo lwabizwa ngokuthi “Factory Rescue”. Ekupheleni kuka-2013, i-Picture Organic yayithengisa izingubo zasebusika ezizinzile emazweni angu-10 ngokusebenzisa abathengisi abangu-400.
Ngokushesha isithombe sakhe ubudlelwano ne-Agence Innovation Responsable, inhlangano yaseFrance edala amasu okukhula aphelele ezinkampanini ezizinzile. I-AIR eminyakeni edlule isize i-Picture Organic yehlisa izinga layo lekhabhoni, isebenzise i-eco-design futhi idale olwayo uhlelo lokugaywa kabusha. Ngokwesibonelo, wonke amakhasimende e-Picture Organic angathola kuwebhusayithi yomkhiqizo ukuthi ishiya hlobo luni lwe-eco-footprintukuthenga into eyodwa noma enye.
Ukukhiqizwa kwendawo kunciphisa kakhulu umthelela emvelweni. Kusukela ngo-2012, eminye yemikhiqizo ye-Picture iye yakhiqizwa e-Annecy, e-France, kanye nesitudiyo socwaningo nentuthuko sika-Jonathan & Fletcher, esilokhu senza ama-prototypes wezingubo. Uhlelo lwezemvelo lwesithombe lukalwe ngezinga eliphezulu kakhulu. Ijakhethi egaywa kabusha ngokugcwele iwina imiklomelo yegolide emibili ngo-2013 I-“Environmental Excellence” embukisweni wezemidlalo omkhulukazi emhlabeni wonke i-ISPO.
Iminyaka emine Ithimba lezithombe selikhule lafinyelela kubantu abangama-20. Bonke basebenze e-Annecy nase-Clermont-Ferrand e-France, bexhumana nsuku zonke nethimba labathuthukisi ebelisakazeke emhlabeni jikelele. Ngo-2014, inkampani yabamba i-Picture Innovation Camp ejulile, lapho imema khona amakhasimende ayo. Bekanye nabavakashi nabahambi, abasunguli benkampani bakha isu lokuthuthukisa umkhiqizo, baxoxisana ngokuthi yini engathuthukiswa futhi yengezwe ku-assortment.
Ngonyaka wokugubha iminyaka eyisikhombisa lo mkhiqizo, ubaba kaJeremy, umakhi wezakhiwo nomculi, wenza amaphrinti eqoqo lezingubo ezikhethekile. Ngawo lowo nyaka, ngemva kweminyaka emibili yokuthuthuka nokucwaninga, i-Picture Organic yakhipha isigqoko esivumelana nemvelo ngokuphelele. Ingaphandle lenziwe nge-polylactide esekelwe kummbila, kuyilapho ulwelwesi kanye nebhande lasentanyeni kwenziwa nge-polyester egaywe kabusha.
Ngo-2016, umkhiqizo wawuvele uthengisa izingubo zawo emazweni angu-30. Ukusebenzisana kwe-Picture Organic ne-World Wildlife Fund (WWF) sekube yingqophamlando. Ukweseka Uhlelo lwe-WWF Arctic, olunikezelwe ukongiwa kwezindawo zokuhlala zase-Arctic, i-Picture Organic ukhiphe iqoqo elihlanganyelwe lezingubo enebheji ye-panda eyaziwayo.
Namuhla, i-Picture Organic yenza izingubo ezihlala njalo, ezilungele imvelo zokuntweza, ukuhamba izintaba, i-snowboarding, ojosaka, izikhwama ze-ski ne-snowboard nokuningi. Umkhiqizo uthuthukisa isizukulwane esisha sezingubo ezingeke zilimaze imvelo. Zonke izingubo ze-Picture Organic zigunyazwe yi-Global Organic Textile Standard kanye ne-Organic Content Standard. U-95% kakotini okwenziwa ngawo imikhiqizo yomkhiqizo ungowemvelo, u-5% osele ugaywe kabusha ukotini. Ukotini we-Organic uvela ekukhiqizweni kwaseTurkey kwe-Seyfeli, etholakala e-Izmir. Inkampani isebenzisa ipulasitiki egaywe kabusha ukwenza amajakhethi. Ijazi elilodwa lenziwe ngamabhodlela epulasitiki agaywe kabusha angama-50 - aguqulwa abe imicu kusetshenziswa ubuchwepheshe obukhethekile futhi alukwe abe izingubo. Le nkampani ithutha imikhiqizo yayo kakhulu ngamanzi: i-carbon footprint yamakhilomitha angu-10 emanzini ilingana namakhilomitha angu-000 okunyakaza kwemoto emgwaqeni.
E-Russia, izingubo ze-Picture Organic zingathengwa eMoscow, eSt. Petersburg, Volgograd, Samara, Ufa, Yekaterinburg, Perm, Novosibirsk nakwamanye amadolobha.