I-Lamoda isebenza kanjani kuma-algorithms aqonda izifiso zomthengi

Maduze, ukuthenga ku-inthanethi kuzoba ingxube yenkundla yezokuxhumana, izinkundla zokuncoma, kanye nokuthunyelwa kwama-capsule wardrobe. U-Oleg Khomyuk, inhloko yomnyango wocwaningo nentuthuko kule nkampani, utshele ukuthi uLamoda usebenza kanjani kulokhu

Ubani futhi kanjani e-Lamoda esebenza kuma-algorithms weplathifomu

E-Lamoda, i-R&D inesibopho sokuqalisa amaphrojekthi amaningi aqhutshwa idatha nokwenza imali ngawo. Ithimba liqukethe abahlaziyi, onjiniyela, ososayensi bedatha (onjiniyela bokufunda ngomshini) nabaphathi bemikhiqizo. Ifomethi yeqembu elinemisebenzi eminingi ikhethwe ngesizathu.

Ngokwesiko, ezinkampanini ezinkulu, laba chwepheshe basebenza eminyangweni ehlukene - i-analytics, i-IT, iminyango yemikhiqizo. Ijubane lokuqaliswa kwamaphrojekthi ajwayelekile ngale ndlela ngokuvamile liphansi kakhulu ngenxa yobunzima bokuhlela ngokuhlanganyela. Umsebenzi ngokwawo uhlelwe kanje: okokuqala, umnyango owodwa ubambe iqhaza ekuhlaziyeni, bese kuba omunye - ukuthuthukiswa. Ngayinye yazo inemisebenzi yayo kanye nezinsuku zokugcina zesixazululo sayo.

Ithimba lethu le-cross-functional lisebenzisa izindlela eziguquguqukayo, futhi imisebenzi yochwepheshe abahlukene yenziwa ngokuhambisana. Ngenxa yalokhu, inkomba ye-Time-To-Market (isikhathi kusukela ekuqaleni komsebenzi wephrojekthi ukuya ekungeneni emakethe. - Amathrendi we-) iphansi kunesilinganiso semakethe. Enye inzuzo yefomethi ye-cross-functional ukucwiliswa kwawo wonke amalungu eqembu esimeni sebhizinisi kanye nomsebenzi womunye nomunye.

Iphothifoliyo yephrojekthi

Iphothifoliyo yephrojekthi yomnyango wethu yehlukene, nakuba ngezizathu ezisobala ichemekela emkhiqizweni wedijithali. Izindawo esisebenza kuzo:

• ikhathalogi nokusesha;
• amasistimu wokuncoma;
• ukwenza kube ngokwakho;
• ukwenza kahle kwezinqubo zangaphakathi.

Ikhathalogi, ukusesha kanye nezinhlelo zokuncoma kungamathuluzi okuthengisa abonakalayo, indlela eyinhloko ikhasimende elikhetha ngayo umkhiqizo. Noma yikuphi ukuthuthukiswa okubalulekile kokusebenziseka kwalokhu kusebenza kunomthelela omkhulu ekusebenzeni kwebhizinisi. Isibonelo, ukubeka phambili imikhiqizo edumile futhi ekhangayo kumakhasimende ekuhlungeni ikhathalogi kuholela ekwandeni kokuthengiswa, ngoba kunzima kumsebenzisi ukubuka lonke uhla, futhi ukunaka kwakhe kuvame ukukhawulelwa emikhiqizweni ebukiwe engamakhulu ambalwa. Ngesikhathi esifanayo, izincomo zemikhiqizo efanayo ekhadini lomkhiqizo zingasiza labo, ngenxa yesizathu esithile, abangathandi umkhiqizo obukwayo, benze ukukhetha kwabo.

Esinye sezimo eziphumelele kakhulu ebesinazo ukwethulwa kokusesha okusha. Umehluko wayo omkhulu kusukela kunguqulo yangaphambilini uku-algorithms yolimi ukuze kuqondwe isicelo, abasebenzisi bethu abasibone kahle. Lokhu kube nomthelela omkhulu ezibalweni zokuthengisa.

Yonke imibono ihlolwe

Ngaphambi kokuthi ukusebenza okusha kutholakale kubasebenzisi be-Lamoda, senza ukuhlola kwe-A/B. Yakhiwe ngokuvumelana nohlelo lwe-classical futhi isebenzisa izingxenye zendabuko.

• Isigaba sokuqala – siqala isilingo, sibonisa izinsuku zakhona kanye nephesenti labasebenzisi abadinga ukunika amandla lokhu noma lokho kusebenza.
• Isigaba sesibili — siqoqa izihlonzi zabasebenzisi ababamba iqhaza ekuhlolweni, kanye nedatha emayelana nokuziphatha kwabo kusayithi nokuthenga.
• Isigaba sesithathu - finyeza usebenzisa umkhiqizo oqondisiwe kanye namamethrikhi ebhizinisi.

Ngokombono webhizinisi, uma ama-algorithms ethu eyiqonda kangcono imibuzo yabasebenzisi, okuhlanganisa nalawo awenza amaphutha, kuzoba nomthelela kangcono umnotho wethu. Izicelo ezinama-typos ngeke ziholele ekhasini elingenalutho noma usesho olunganembile, amaphutha enziwe azocaca kuma-algorithms ethu, futhi umsebenzisi uzobona imikhiqizo abeyifuna emiphumeleni yosesho. Ngenxa yalokho, angakwazi ukuthenga futhi ngeke ashiye isayithi lingenalutho.

Ikhwalithi yemodeli entsha ingakalwa ngamamethrikhi ekhwalithi yokulungiswa kwe-errata. Isibonelo, ungasebenzisa okulandelayo: "iphesenti lezicelo ezilungiswe kahle" kanye "namaphesenti ezicelo ezingalungiswanga kahle". Kodwa lokhu akukhulumi ngokuqondile mayelana nokusebenziseka kwalolu hlelo olusha lwebhizinisi. Kunoma ikuphi, udinga ukubuka ukuthi amamethrikhi osesho oluqondiwe ashintsha kanjani ezimeni zokulwa. Ukuze senze lokhu, senza izivivinyo, okungukuthi ukuhlolwa kwe-A / B. Ngemva kwalokho, sibheka amamethrikhi, isibonelo, ukwabelana kwemiphumela yosesho engenalutho kanye “nezinga lokuchofoza” lezinye izindawo ezivela phezulu emaqenjini okuhlola nawokulawula. Uma uguquko lukhulu ngokwanele, luzobonakala kumamethrikhi womhlaba afana nesheke elimaphakathi, imali engenayo, nokuguqulelwa ekuthengeni. Lokhu kubonisa ukuthi i-algorithm yokulungisa ama-typos iyasebenza. Umsebenzisi uyathenga ngisho noma enze iphutha embuzweni wosesho.

Ukunakwa kuwo wonke umsebenzisi

Kukhona esikwaziyo ngawo wonke umsebenzisi we-Lamoda. Ngisho noma umuntu evakashela ingosi yethu noma isicelo okokuqala ngqa, sibona inkundla ayisebenzisayo. Kwesinye isikhathi i-geolocation kanye nomthombo wethrafikhi kuyatholakala kithi. Okuthandwayo komsebenzisi kuyahlukahluka kuzo zonke izinkundla nezifunda. Ngakho-ke, siyaqonda ngokushesha ukuthi iklayenti elisha elingase likuthande.

Siyazi ukuthi singasebenza kanjani ngomlando womsebenzisi oqoqwe unyaka noma emibili. Manje sesingaqoqa umlando ngokushesha okukhulu - ngokoqobo emizuzwini embalwa. Ngemuva kwemizuzu yokuqala yeseshini yokuqala, sekungenzeka ukuthi ufinyelele iziphetho ezithile mayelana nezidingo nokuthanda komuntu othile. Isibonelo, uma umsebenzisi ekhethe izicathulo ezimhlophe izikhathi eziningana lapho efuna amateki, yilokho okufanele kunikezwe. Siyawabona amathemba okusebenza okunjalo futhi sihlela ukukusebenzisa.

Manje, ukuze sithuthukise izinketho zokwenza kube ngokwakho, sigxile kakhulu ezicini zemikhiqizo lapho izivakashi zethu bezinokuxhumana okuthile nazo. Ngokusekelwe kule datha, sakha "isithombe sokuziphatha" esithile somsebenzisi, esibese sisisebenzisa kuma-algorithms ethu.

Ungashintsha kanjani ngokulandela ukuziphatha kwabathengi abaku-inthanethi

Ingxenye ebalulekile yokuthuthukiswa kwanoma yimuphi umkhiqizo ukuthuthukiswa kwamakhasimende (ukuhlola umbono noma i-prototype yomkhiqizo wesikhathi esizayo kubathengi abangaba abathengi) kanye nezingxoxo ezijulile. Ithimba lethu linabaphathi bemikhiqizo ababhekana nokuxhumana nabathengi. Benza izingxoxo ezijulile ukuze baqonde izidingo zabasebenzisi ezingahlangatsheziwe futhi baguqule lolo lwazi lube imibono yomkhiqizo.

Kumathrendi esiwabonayo manje, okulandelayo kungahlukaniswa:

• Isabelo sosesho oluvela kumadivayisi eselula sikhula njalo. Ukusabalala kwamapulatifomu eselula kushintsha indlela abasebenzisi abaxhumana ngayo nathi. Isibonelo, ithrafikhi ku-Lamoda ngokuhamba kwesikhathi iya ngokuya igeleza isuka kukhathalogi ukuze iseshwe. Lokhu kuchazwa kalula: ngezinye izikhathi kulula ukusetha umbuzo wombhalo kunokusebenzisa ukuzulazula kukhathalogi.
• Omunye umkhuba okufanele siwucabangele isifiso sabasebenzisi sokubuza imibuzo emifushane. Ngakho-ke, kuyadingeka ukubasiza ukuba bakhe izicelo ezinengqondo neziningiliziwe. Isibonelo, singakwenza lokhu ngeziphakamiso zokusesha.

Okulandelayo

Namuhla, ekuthengeni ku-inthanethi, kunezindlela ezimbili kuphela zokuvotela umkhiqizo: ukuthenga noma ukwengeza umkhiqizo ezintandokazini. Kodwa umsebenzisi, njengomthetho, akanazo izinketho zokukhombisa ukuthi umkhiqizo awuthandwa. Ukuxazulula le nkinga kungenye yezinto ezibalulekile esikhathini esizayo.

Ngokwehlukana, ithimba lethu lisebenza kanzima ekwethulweni kobuchwepheshe bokubona kwekhompuyutha, ama-algorithms okusebenza kahle kanye nokuphakelayo komuntu siqu kwezincomo. Silwela ukwakha ikusasa le-e-commerce ngokusekelwe ekuhlaziyeni idatha kanye nokusetshenziswa kobuchwepheshe obusha ukuze sakhe isevisi engcono yamakhasimende ethu.

Bhalisela futhi esiteshini se-Trends Telegram futhi uhlale unolwazi lwakamuva ngezitayela nezibikezelo zamanje mayelana nekusasa lobuchwepheshe, ezomnotho, ezemfundo kanye nokuqanjwa kabusha.