Indlela ukwatapheya owanqoba ngayo umhlaba
Ukwatapheya uthathwa njengesithelo seminyaka eyinkulungwane. Thatha inkampani yaseBrithani i-Virgin Trains, eyethula umkhankaso wokumaketha obizwa ngokuthi "#Avocard" ngonyaka odlule. Ngemva kokuba inkampani ithengise amakhadi amasha esitimela, yanquma ukunikeza amakhasimende aneminyaka ephakathi kuka-26 no-30 abefike esiteshini nokwatapheya isaphulelo kumathikithi esitimela. Ukusabela kweminyaka eyinkulungwane kuye kwaxutshwa, kodwa akukho ukuphika ukuthi izinkulungwane zeminyaka zidla ama-avocados amaningi.
Abantu bebelokhu bewadla izinkulungwane zeminyaka, kodwa namuhla abantu abasha abaneminyaka engu-20 no-30 baye bahlakulela ukuthandwa kwabo. Ukungeniswa kukakwatapheya emhlabeni wonke kufinyelele ku-$2016 billion kuma-4,82, ngokusho kweWorld Trade Center. Phakathi kuka-2012 no-2016, ukuthengwa kwalesi sithelo kwamanye amazwe kukhuphuke ngo-21%, kuyilapho inani leyunithi lenyuka ngo-15%. Omunye udokotela ohlinzayo ozinze eLondon uthe ngo-2017 welapha iziguli eziningi ezazizisika ngenkathi zisika ukwatapheya kangangokuthi abasebenzi bakhe baqala ukubiza lo kulimala ngokuthi “isandla sikakotapheya.” Ithosi likakotapheya elibizayo selize labizwa ngokuthi “i-frivolity yokumunca imali” kanye nesizathu sokuthi kungani izinkulungwane zeminyaka zingakwazi ukuthenga izindlu.
Kunezici eziningi ezibhebhezela ukuthanda ukudla phakathi kwabathengi, njengezithombe zokudla ezihlotshisiwe nezinhle ze-Instagram noma izikhangiso ezixhaswe izinhlangano ezisekela umnotho othile wokudla.
Izindaba ezinde, ezingavamile futhi zengeza ebuhleni bemikhiqizo ethile, ikakhulukazi ezifundeni ezikude nemvelaphi yazo. U-Jessica Loyer, umcwaningi wamanani wokudla okunempilo eNyuvesi yase-Adelaide eNingizimu ye-Australia, ucaphuna “ukudla okuphezulu” njengembewu ye-acai ne-chia njengezibonelo. Esinye isibonelo esinjalo i-Peruvian Maca, noma i-Maca Root, egaywe ibe isithako esiyimpushana futhi eyaziwa ngamazinga ayo aphezulu amavithamini, amaminerali, kanye nenzalo namandla akhuthazayo. Abantu enkabeni ye-Andes bathanda impande emagebhugebhu, emise okwe-spindle, kangangoba kunesithombe sayo esingamamitha amahlanu ubude esigcawini sedolobha, kusho uLoyer.
Kodwa ubuye aveze ezinye zezinkinga ezingaba khona uma ukudla kuba nenhloko enkulu. “Inamaphuzu amahle namabi. Yebo, izinzuzo zabiwa ngokungalingani, kodwa ukuduma kuzodala amathuba emisebenzi. Kodwa futhi kunomthelela ezinhlobonhlobo zezinto eziphilayo,” kusho yena.
U-Xavier Equihua uyi-CEO ye-World Avocado Organization ezinze e-Washington DC. Umgomo wawo uwukugqugquzela ukudliwa kukakotapheya eYurophu. Uthi ukudla okunjengokwatapheya kulula ukudayisa: kumnandi futhi kunomsoco. Kodwa nosaziwayo abafaka izithombe ezinkundleni zokuxhumana bayasiza. Abantu baseChina, lapho ukwatapheya uthandwa khona, babona uKim Kardashian esebenzisa imaski yezinwele zikakotapheya. Babona ukuthi u-Miley Cyrus une-tattoo ye-avocado engalweni yakhe.
Yeka ukuthi uKale walinqoba kanjani izwe
Uma ukwatapheya uyisithelo esithandwa kakhulu, khona-ke imifino elingana nayo kungaba i-kale. Umbala oluhlaza okotshani obumnyama udale isithombe sokudla okuyisisekelo okuphelele kwabantu abadala abanempilo, abanomthwalo wemfanelo, abanonembeza yonke indawo, kungakhathaliseki ukuthi ukwengeza amaqabunga kusaladi okwehlisa i-cholesterol noma ukuxutshwa ku-smoothie e-antioxidant. Inani lamapulazi eklabishi e-US liphindwe kabili phakathi kuka-2007 no-2012, futhi u-Beyoncé wayegqoke i-hoodie ebhalwe ukuthi "KALE" kuvidiyo yomculo ka-2015.
URobert Mueller-Moore, umenzi wezikibha zaseVermont, uthi usedayise inqwaba yezikibha “ezidla i-kale more” emhlabeni wonke kule minyaka engu-15 edlule. Ulinganisela ukuthi usedayise izitika zobhampa ezingaphezu kuka-100 zokubungaza i-kale. Waze wangena engxabanweni yezomthetho yeminyaka emithathu noChick-fil-a, inkukhu enkulu ethosiwe eMelika, isiqubulo sayo esithi “yidla inkukhu kakhulu” (yidla inkukhu eningi). Uthi: “Kwakunakwa kakhulu. Wonke lawa madili athinta ukudla kwabantu kwansuku zonke.
Kodwa-ke, njengokwatapheya, i-kale inezinzuzo zangempela zezempilo, ngakho-ke isimo sayo sosaziwayo akufanele sehliswe sibe yizihloko zezindaba ezikhazimulayo noma ukuvumela kwezithombe ze-pop. Kodwa kubalulekile ukuhlala unokungabaza ngandlela-thile futhi wazi ukuthi akukho ukudla okukodwa okuyikhambi lempilo ephelele, kungakhathaliseki ukuthi kudume noma kunomsoco kangakanani. Ochwepheshe bathi ukudla okunhlobonhlobo kwezithelo nemifino kuminyene kakhulu kunokudla lapho uvele udle into eyodwa ngokuphindaphindiwe. Ngakho cabanga ngeminye imikhiqizo ngokuzayo lapho uzithola usesitolo.
Kodwa-ke, iqiniso elidabukisayo ukuthi cishe kulula ukubeka imifino eyodwa phezu kwe-pedestal kunokuzama ukukhangisa iqembu lonke lemifino noma izithelo. Lena inkinga ebhekene no-Anna Taylor, osebenza esikhungweni sezengqondo saseBrithani i-Food Foundation. Muva nje usize ekudaleni i-Veg Power, umkhankaso wesikhangiso sesikhathi esiphambili se-TV ne-movie ozwakala njenge-trailer ye-movie yeqhawe futhi uzama ukwenza izingane ziguqule imiqondo yazo mayelana nayo yonke imifino ibe ngcono.
UTaylor uthi isabelomali besingu-$3,95 million, ikakhulukazi iminikelo evela ezitolo ezinkulu kanye nezinkampani zabezindaba. Kodwa leli yinani elincane uma liqhathaniswa nezinye izinkomba zemboni yokudla. “Lokhu kulingana no-£120m wamaconfectionery, £73m weziphuzo ezibandayo, £111m wokudla okulula okumnandi nokumnandi. Ngakho-ke, ukukhangisa kwezithelo nemifino kungu-2,5% wengqikithi,” usho kanje.
Izithelo nemifino ngokuvamile akuphawulwa njengama-chips noma ukudla okulula, futhi ngaphandle komkhiqizo cishe alikho ikhasimende lokukhangisa. Umzamo ohlangene wohulumeni, abalimi, izinkampani zokukhangisa, izitolo ezinkulu, njll. uyadingeka ukuze kwandiswe inani lemali esetshenziswa ekukhangiseni izithelo nemifino.
Ngakho-ke uma kuvela izinto ezifana neklabishi noma ukwatapheya, kuwumkhiqizo othize kakhulu ngakho kulula ukuwudayisa nokukhangisa, kunokukhangisa izithelo nemifino nje jikelele. UTaylor uthi lapho ukudla okukodwa sekuthandwa, kungase kube inkinga. “Ngokujwayelekile, le mikhankaso ikhipha eminye imifino kulesi sigaba. Lokhu sikubona e-UK lapho kunokudlondlobala okukhulu embonini yamajikijolo, ephumelele kakhulu kodwa ethathe isabelo semakethe kuma-apula nobhanana,” usho kanje.
Kubalulekile ukukhumbula ukuthi kungakhathaliseki ukuthi umkhiqizo othile uba mkhulu kangakanani inkanyezi, khumbula ukuthi ukudla kwakho akufanele kube umbukiso womuntu oyedwa.